What is Mailchimp?

Mailchimp is a marketing automation platform and email marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers

How do you link Mailchimp accounts on ReportGarden?

In order to link your Mailchimp accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Mailchimp

You will be redirected to Mailchimp authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

Mailchimp Metrics and Dimensions

Mailchimp orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Mailchimp

Dimension

Description

Lists

Email lists used in Mailchimp

Campaigns

Campaign that is run in Mailchimp

Preview Texts

Preview of text used in Mailchimp

Subject Line

Subject line used in Mailchimp

Automations

Automations used in Mailchimp

Campaign Folders

Campaign folders used in Mailchimp

Members

Members used in Mailchimp

Measures

The following measures are available for Mailchimp

Metric Name

Metric Definition

Unsubscribe Count

A total number of unsubscribes for a campaign

Abuse Reports

Abuse reports for Campaign

Forward Opens

How many times the forwarded campaign has been opened

Average Subscribe Rate

The average number of subscriptions per month for the list

Average Unsubscribe Rate

The average number of unsubscriptions per month for the list

Total Forwards

The forwards and forward activity for the campaign

Industry Abuse Rate

The industry abuse rate

Industry Bounce Rate

The industry bounce rate

Industry Click Rate

The industry click rate

Industry Open Rate

The industry open rate

Industry Unopened Rate

The industry unopened rate

Industry Unsubscribe Rate

The industry unsubscribe rate

Member Count

The number of active members in the list

Campaign Count

The number of campaigns in the folder

Number of Campaigns

The number of campaigns in the folder

Unsubscribe Count

The number of members who have unsubscribed from the list

Click Rate

The number of unique clicks divided by the total number of successful deliveries

Open Rate

The number of unique opens divided by the total number of successful deliveries

Total Spent

The total amount the customer has spent

Syntax Errors

The total number of addresses that were syntax-related bounces

Clicks

The total number of clicks for the campaign

Emails Sent

The total number of emails sent for this campaign

Hard Bounces

The total number of hard bounced email addresses

Opens

The total number of opens for a campaign

Soft Bounces

The total number of soft bounced email addresses

Subscriber Clicks

The total number of subscribers who clicked on a campaign

Unique Clicks

The total number of unique clicks for links across a campaign

Unique Opens

The total number of unique opens

Total Orders

The total orders for a campaign

Total Revenue

The total revenue for a campaign

Data Freshness and reporting durations

  • Mailchimp is a live connector

  • Data cannot be fetched for time dimension in Mailchimp, as it is not supported

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