ReportGarden has recently upgraded to the new Google Ads API. This enhances Google Ads reporting in ReportGarden.
ReportGarden will now also support reporting on
1. Additional campaign types - Local Campaigns and Smart Campaigns
2. Additional Ad Types - Shopping Comparison Listing ads, Hotel ads, and App engagement ads
3. Performance Max campaigns
4. Previews for Universal App Ads
5. Reporting on Ad Assets
6. A new dimension to display all the types of ads in a single widget (All Ads)
1. How to create a report/widget with a specific campaign type?
Google Ads currently supports the channels mentioned below. In ReportGarden, apply the correct filter to widgets retrieve the data of a specific campaign type.
The possible values are
SEARCH - Search Network. Includes display bundled, and Search+ campaigns
DISPLAY - Google Display Network only
SHOPPING - Shopping campaigns serve on the shopping property and on google.com search results
HOTEL - Hotel Ads campaigns
VIDEO - Video campaigns
MULTI_CHANNEL - App Campaigns, and App Campaigns for Engagement, that run across multiple channels
LOCAL - Local ads campaigns
SMART - Smart campaigns
2. How to get more refined data for a given advertising channel or campaign type?
Apply the filter Advertising channel subtype. Here are the possible values for it along with the definitions.
Advertising Sub Channel | Definition |
UNSPECIFIED | Not specified. |
UNKNOWN | Used as a return value only. Represents value unknown in this version. |
SEARCH_MOBILE_APP | Mobile app campaigns for Search. |
DISPLAY_MOBILE_APP | Mobile app campaigns for Display. |
SEARCH_EXPRESS | AdWords express campaigns for search. |
DISPLAY_EXPRESS | AdWords Express campaigns for display. |
SHOPPING_SMART_ADS | Smart Shopping campaigns. |
DISPLAY_GMAIL_AD | Gmail Ad campaigns. |
DISPLAY_SMART_CAMPAIGN | Smart display campaigns. |
VIDEO_OUTSTREAM | Video Outstream campaigns. |
VIDEO_ACTION | Video TrueView for Action campaigns. |
VIDEO_NON_SKIPPABLE | Video campaigns with non-skippable video ads. |
APP_CAMPAIGN | App Campaign that allows you to easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network. |
APP_CAMPAIGN_FOR_ENGAGEMENT | App Campaign for engagement focused on driving re-engagement with the app across several of Google’s top properties including Search, YouTube, and the Google Display Network. |
LOCAL_CAMPAIGN | Campaigns specialized for local advertising. |
SHOPPING_COMPARISON_LISTING_ADS | Shopping Comparison Listing campaigns. |
SMART_CAMPAIGN | Standard Smart campaigns. |
VIDEO_SEQUENCE | Video campaigns with sequence video ads. |
3. How to filter the specific types of ads?
ReportGarden now supports a dimension called "All Ads"
Choose that and apply the respective filter to view the required Ad type
Here are the things that are supported in ReportGarden.
Ad Type | Description |
App_Ad | App Ads promote an app across all Google properties from a single campaign. |
App_Engagement_Ad | App engagement ads allow you to write text encouraging a specific action in the app, like checking in, making a purchase, or booking a flight. |
Call_Ad | Call ads are designed to encourage people to call your business and can appear only on devices that make phone calls. |
Expanded_Dynamic_Search_Ad | Expanded dynamic search ads contain only two description lines because the headline, final URLs, and display URL are auto-generated at serving time according to domain name-specific information. |
Expanded_Text_Ad | Currently deprecated |
Gmail_Ad | Gmail ads are shown at the top of inbox tabs. |
Hotel_Ad | It is created automatically by the system based on your provided hotel listings and prices. |
Image_Ad | As opposed to a text ad, an image ad is a graphic promoting a business. |
Legacy_App_Install_Ad | A legacy app installs ad that only can be used by a few select customers. |
Legacy_Responsive_Display_Ad | Known as "responsive ads" in the UI, this legacy ad type has been replaced by ResponsiveDisplayAd. |
Responsive_Display_Ad | This is the recommended ad type for Smart Display campaigns. |
Responsive_Search_Ad | Unlike static text ads, responsive search ads permit up to 15 different headlines and 4 different descriptions, which are then tested in combination to find the best permutation. |
Shopping_Comparison_Listing_Ad | Listing of shopping ads |
Shopping_Product_Ad | List of all product ads |
Shopping_Smart_Ad | List of shopping smart ads |
Smart_Campaign_Ad | Smart Campaign related ads |
Text_Ad | A simple text-only ad with a headline and two description lines. |
Video_Ad | The Google Ads API permits only reporting of video ads. Video campaigns must be created using the UI or Google Ads scripts. |
Video_Responsive_Ad | Responsive video ads are used in the video action campaign type. |
4. How to create a widget showing ad assets?
ReportGarden has a new dimension - Ad Assets. Use this dimension and the relevant metrics.
Currently, this dimension returns values only for universal app campaigns. This is a limitation from Google Ads API