What is Quora Ads?
People come to Quora to ask questions and read insightful answers. This includes people looking for reliable information about a company, products, competitors and industry. Quora Ads is to advertise on Quora and to influence people during the consideration phase of their purchase process.
How do you link Quora Ads accounts on ReportGarden?
In order to link your Quora Ads accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Quora Ads
You will be redirected to Quora Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
Attribution Windows
Quora Ads provides two attribution windows
Conversion metrics will count conversions that happen within the provided window since the user clicks or views an ad.
You can see them on the advanced tab as follows
Quora Ads Metrics and Dimensions
Quora Ads orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for Quora Ads
Dimension | Description |
Time | Date - group by daily, weekly, monthly and yearly |
Campaign | The ad campaigns setup in Quora |
Adset | The adset setup in Quora |
Ads | The ads setup in Quora |
Metrics
Measures | Description |
Clicks | Clicks received for the ad |
Impressions | No of times the ad was displayed |
Spend | Amount spend on the ad |
Conversions | No of conversions |
Conversion Rate | Rate. of conversion |
CPC | Cost per click |
CTR | Click through rate |
Leads Generated | No of leads generated by the ad |
Generic Conversions | No of generic conversions |
App Install Conversions | No of app install conversions |
Purchase Conversions | No of purchase conversions |
Generate Lead Conversions | No of lead conversions |
Complete Registration Conversions | No of complete registration conversions |
Add Payment Conversions | No of add payment conversions |
Add to Cart Conversions | No of add to cart conversions |
Add to Wishlist Conversions | No of add to wishlist conversions |
Initiate Checkout Conversions | No of initiate checkout converisons |
Search Conversions | No of search conversions |
Generic Conversion Rate | Rate of generic conversions |
App Install Conversion Rate | Rate of app install conversions |
Purchase Conversion Rate | Rate of purchase conversions |
Generate Lead Conversion Rate | Rate of generate lead conversions |
Complete Registration Conversion Rate | Rate of complete registration conversions |
Add Payment Conversion Rate | Rate of add payment conversions |
Add to Cart Conversion Rate | Rate of add to cart conversions |
Add to Wishlist Conversion Rate | Rate of add to wishlist conversions |
Initiate Checkout Conversion Rate | Rate of initiate checkout conversions |
Search Conversion Rate | Rate of search conversions |
Data Freshness and reporting durations
Quora Ads is a live data connector
Data can only be fetched for the last 100 months. Beyond that, data cannot be retrieved.
we can ONLY fetch the data spanning 100 days between the start date and the end date