What is Basis?
In today’s fast-paced digital landscape, staying ahead of the competition requires not only creativity but also efficiency. Enter Basis, the cutting-edge advertising automation platform designed to streamline your advertising efforts across multiple channels.
Basis simplifies the complexities of digital advertising by providing a comprehensive solution that integrates media planning, execution, and optimization into a single interface. With its advanced technology, advertisers can automate repetitive tasks, manage cross-channel campaigns, and gain valuable insights—all in real-time.
Unlock the full potential of your advertising automation with ReportGarden and Basis! Together, we offer a powerful toolkit designed to elevate your marketing efforts. By utilizing the insights and analytics from our integrated reporting solution, you can make data-driven decisions, optimize campaign performance, and confidently achieve your advertising objectives with precision.
How do you link your Basis account in ReportGarden?
To generate the credentials, please contact us at [email protected] and include your Account Manager in the email. We’ll handle the configuration for you.
Basis Metrics and Dimensions
Dimensions
The following dimensions are available for Basis:
Dimension | Description |
Line Item Name | The specific name is assigned to an individual ad placement or unit within a campaign. |
Line Item Type | The category or format of the ad placement, such as display, video, or native. |
Line Item Rate Type | The pricing model for the line item, such as CPM (Cost per Thousand Impressions), CPC (Cost per Click), or CPA (Cost |
Line Item Advertising Channel | The platform or medium through which the ad is served, such as display, mobile, or social media. |
Campaign Name | The title or name given to the entire advertising campaign for organizational purposes. |
Campaign Status | The current status of the campaign, such as active, paused, or completed. |
Creative Name | The specific name given to the ad creative is usually for identification within the platform. |
Creative Media Type | The format of the creative, such as image, video, or rich media. |
Creative Pixel Size | The dimensions (in pixels) of the ad creative, such as 300x250 or 728x90. |
Creative Ad Classification | The category or type of ad, such as standard, responsive, or interactive. |
Measures
The following metrics are available for Basis
Measure | Description |
Delivered Impressions | Total number of times an ad was served to users. |
Delivered Impressions Raw | Raw count of impressions without any filtering for eligibility or measurement. |
Delivered Clicks | Total number of clicks on delivered ads. |
Delivered Eligible Impressions | Impressions that meet eligibility criteria for reporting and analysis. |
Delivered Measurable Impressions | Impressions where ad measurement was possible, typically involving viewability tracking. |
Delivered Viewable Impressions | Impressions that were actually viewed by users, as per viewability standards. |
Delivered Interactions | Total user interactions with the ad, beyond just clicks (e.g., video plays, hovers). |
Delivered Video Starts | Count of times users started playing a video ad. |
Delivered Video Completions | Count of times users watched the entire video ad. |
Delivered Total View Conversions | Number of conversions attributed to users who viewed but did not click the ad. |
Delivered Total Click Conversions | Conversions attributed to users who clicked on the ad. |
Delivered Total Conversions | Total number of conversions, including both view-through and click-through. |
Delivered CPA View Conversions | Cost per acquisition for conversions driven by ad views. |
Delivered CPA Click Conversions | Cost per acquisition for conversions driven by ad clicks. |
Delivered CPA Total Conversions | Overall cost per acquisition for all conversions (views + clicks). |
Delivered Units | The number of ad units served, such as banners or video ads. |
Delivered Inventory Spend | Amount spent on purchasing ad inventory. |
Delivered Data Spend | Costs incurred for data usage, such as targeting or audience segmentation. |
Total Spend | Total costs incurred across inventory, data, and other ad-serving expenses. |
Media Spend | Amount spent directly on media placements. |
Ad Serving Spend | Costs associated with serving ads (e.g., hosting, tracking). |
Auctions Won | Number of successful bids in programmatic ad auctions. |
eCPM (Effective Cost per Thousand Impressions) | Average cost per 1,000 impressions delivered. |
eCPC (Effective Cost per Click) | Average cost per click on delivered ads. |
eCPCV (Effective Cost per Completed View) | Cost per completed view for video ads. |
eCPV (Effective Cost per View) | Cost per view for video ads. |
eCPVI (Effective Cost per Viewable Impression) | Cost per impression that met viewability standards. |
eCPA (Effective Cost per Acquisition) | Cost per conversion (click or view) averaged across the campaign. |
Click Through Rate | Percentage of ad impressions that resulted in a click (clicks/impressions). |
To KPI Goal % | Progress toward a defined key performance indicator (KPI), expressed as a percentage. |
Pacing % Spend | The percentage of the budget that has been spent relative to the planned spending pace. |
Pacing % Units | Percentage of planned ad units delivered relative to the expected pace. |
Projected Balance | Forecasted remaining budget at the end of the campaign if the current pace continues. |
Total Unspent | Total amount of budget that remains unspent. |
Delivery Spend % | Percentage of the total budget that has been spent on ad delivery. |
Target Spend | The planned or budgeted amount for ad spend during the campaign. |
Target Units | The expected number of ad units to be delivered in the campaign. |
Click Conversions | Conversions attributed to users who clicked on the ad. |
Click Conversion Revenue | Revenue generated from click conversions. |
View Conversions | Conversions attributed to users who viewed the ad but did not click. |
View Conversion Revenue | Revenue generated from view-through conversions. |
Total Conversions | The sum of all conversions (click and view). |
Total Conversion Revenue | Total revenue generated from all conversions. |
Please feel free to reach out to us at [email protected] for any queries.