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Instagram Analytics: Metrics and their definitions
Instagram Analytics: Metrics and their definitions
Pratyusha Turlapati avatar
Written by Pratyusha Turlapati
Updated over 3 years ago

Here are all the metrics that ReportGarden support for Instagram Analytics.

Metrics/Measures names

Defintions

Created Time

Date and time media was added

Exits

Number of times someone exited the story

Followed By Count

Total number of accounts this profile is following

Comments Count

Total number of comments on the media object including replies

Engagements

Total number of likes and comments on the media object

Likes Count

Total number of likes on the media object including replies

Media Count

Total number of media for this profile

Follower Count

Total number of new followers each day within the specified range

Replies

Total number of replies to the story

Phone Call Clicks

Total number of taps on the call link in this profile within the specified period

Get Directions Clicks

Total number of taps on the directions link in this profile within the specified period

Email Contacts Clicks

Total number of taps on the email link in this profile within the specified period

Text Message Clicks

Total number of taps on the text message link in this profile within the specified period

Website Clicks

Total number of taps on the website link in this profile within the specified period

Taps Forward

Total number of taps to see this story's next photo or video

Taps back

Total number of taps to see this story's previous photo or video

Impressions

Total number of times this profile has been seen within the specified period

Saved Count

Total number of unique accounts that have saved the media object

Reach

Total number of unique accounts that have seen this profile within the specified period.

Profile Views

Total number of unique accounts that have viewed this profile within the specified period

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