What is Yext Analytics ?
Yext unifies data sources from across the web to bring you an actionable view of your customer interactions. From your website, search, reviews, and third-party listings, Yext can help you get an understanding of how to optimize your user experience.
How to connect your Yext Analytics account with ReportGarden?
In order to link your Yext Analytics account to ReportGarden, please follow the steps below :
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Yext Analytics
Enter the API Key
Please follow the below steps to get the API Key:
Access Developer Console by clicking Developer > Developer Console in the navigation bar
In the Developer Console, click + Add an App in the top right corner
Enter the name as ReportGarden, and click Create App.
Click on the API Credentials tab and add the appropriate permissions for your app. The permissions are as follows
Click on Save
Copy the API Key
Yext Analytics Metrics and Dimensions
Yext Analytics offers a wide variety of analytics, which are listed below
Dimensions
The following dimensions are available for Yext Analytics
Dimension | Description |
Time | The date at which the statistics were recorded |
Google Phone Calls | The number of times consumers called your business by clicking your phone number in your Google listings during the past 90 days. |
Competitor | Competitors monitored by the Intelligent Search Tracker. Can be used with Intelligent Search Tracker metrics and the Cumulative Rating metric. |
Local Pack Competitor | Local pack competitors monitored by the Intelligent Search Tracker. |
Click Type | Identify the type of click that a conversion is attributed to. Can only be used with Conversion Tracking metrics. |
Conversion Action | Can only be used with Conversion Tracking metrics. |
Conversion Type | Type of conversion action (Customer Support, Lead, Page View, Purchase, etc). |
Medium | Identify the source of click this conversion is attributed to. Can only be used with Conversion Tracking metrics. |
Medium Type | Identify the type of source of click this conversion is attributed to. Can only be used with Conversion Tracking metrics. |
Product | Identify conversion analytics by the product in which they occurred. Can only be used with Conversion Tracking metrics. |
Search Term (Normalized) | Raw Search Term entered by user for Search. |
Traffic Source | Identify conversion analytics by the source of the traffic. |
Value Proposition | Value Proposition |
Vertical Config ID | Vertical Config ID |
Events | Identify events by the corresponding event. |
Field Name | The name of the field being updated in your profile (can only be used with the Profile Updates metric). |
Publisher Suggestion Type | The type of the publisher suggestion (can only be used with the Publisher Suggestions metric). |
Customer Action Type | The type of action consumers took through your Google or Yelp listings (Phone Calls, Get Directions, or Website Clicks). |
Google Query Type | Groups search criteria based on whether they contained your brand name (branded) or not (unbranded). Can only be used with the Google Search Queries metric. |
Listings Live Type | The type of of listings live, either be Claimed or Created (can only be used with Listings Live metric). |
Sites | Groups data about the site-interaction events listed in metrics by the sites on which they occurred. |
Directory | The directories of your Store Pages. Can only be used with Store Pages metrics. |
Page Site | The site domain in which your Pages reside. |
Page Type | The page types for your Store Pages. Can only be used with Store Pages metrics. |
Page URL | The URLs people visited on your Store Pages. Can only be used with Store Pages metrics. |
Frequent Words | The words that most frequently appear in your reviews. |
Ratings | Can only be used with Reviews metrics except Cumulative Rating. |
Review Keywords | The keywords used in your reviews. |
Review Labels | Identify reviews by their label. |
Sentiment Collection | Identify reviews by their sentiment collection of keywords. |
Site | The sites your reviews appear on. Can only be used with Reviews metrics. |
Event Search Schedule Condition | Identify Search Tracker for Events metrics by the event search schedule condition. Can be used with Search Tracker Event metrics. |
Keyword | The keyword used to create search requests. Can only be used with Intelligent Search Tracker metrics. |
Match Position | The local pack or organic position of the search result. Can only be used with Intelligent Search Tracker metrics. |
Match Type | One of Local Map Pack, Listings, Pages and Corporate Website. Can only be used with Intelligent Search Tracker metrics. |
Query Template | The query template used to create search requests. Can only be used with Intelligent Search Tracker metrics. |
Search Engine | The search engine used for the Intelligent Search Tracker. Can only be used with Intelligent Search Tracker metrics. |
Search Result Type | One of Organic, Local Pack or Knowledge Card. Can only be used with Intelligent Search Tracker metrics. |
Age | The age range of a Facebook user. Can be used with Facebook Likes, Facebook Talking About, Facebook Check Ins, Facebook Impressions, and Facebook Page Views |
Facebook Impression Type | Indicates whether your Facebook Impressions came from Organic, Paid, or Viral content. Can only be used with the Facebook Impressions and Facebook Post Impressions metrics. |
Facebook RSVP Type | Identify Facebook Events by RSVP type. Can be used with Facebook Event New RSVP |
Facebook Story Type | How people are talking about your Page (e.g., posts, likes, comments). Can only be used with the Facebook Talking About metric. |
Foursquare Check-in Age | Groups check-ins by the users' ages (13-17, 18-24, 25-34, 35-44, 45-54, 55+). Can only be used with the Foursquare Daily Check Ins metric. |
Foursquare Check-in Gender | Groups check-ins by users' sexes (male or female). Can only be used with the Foursquare Daily Check Ins metric. |
Foursquare Check-in Time of Day | Groups checkins by their times (morning: 7 AM - 10:59 AM, noon: 11 AM - 1:59 PM, afternoon: 2 PM - 5:59 PM, evening: 6 PM - 8:59 PM, night: 9 PM - 6:59 AM). Can only be used with the Foursquare Daily Check Ins metric. |
Gender | The gender of a Facebook user. Can be used with Facebook Likes, Facebook Talking About, Facebook Check Ins, Facebook Impressions, and Facebook Page Views. |
Platform | Groups data by the platform on which the action measured in metrics was conducted (e.g., Desktop, Mobile). |
Visitor Email | Email of Unique Visitor who triggered event. |
Visitor ID | ID of Unique Visitor who triggered event. |
Visitor ID Method | Method used to identify Visitor. |
Visitor Name | Name of Unique Visitor who triggered event. |
Measures
The following measures are available for Yext Analytics
Measures | Description |
Clicks | The number of times consumers clicked on your online properties. |
Conversion Rate | Conversions divided by clicks. |
Conversion Searches | The number of Answers Searches with a Click. |
Conversion Sessions | The number of Answers Sessions with a Click. |
Conversion Value | The monetary impact of your conversions. |
Conversions | The number of conversions based on the methodology you selected. |
Value per conversion | Total conversion value divided by the number of conversions. |
Event Profile Views | The number of times a consumer has seen your full event listing profile on a publisher site, either by clicking on your event listing from a search on the publisher site or from another search engine. |
Event Searches | The number of times a consumer has run a search and seen your event listing in the search result on a Yext Listings Publisher site. |
Facebook Event New RSVPs | The number of new RSVPs to your Facebook event. |
Ticket Clicks | Clicks to a button that allows users to get tickets. |
Active Listings Live | The total number of your listings that were live. |
Bing Searches | The number of times your listings were included in Bing search results. Because Bing sends data for full weeks rather than individual days, dimensions cannot contain Days, Months, or Months Retail if Bing Searches is in metrics. Also, reports with Bing Searches have different reporting maximum dates than reports with other metrics. |
Duplicates Detected | Count of all duplicates detected. |
Duplicates Suppressed | Count of all duplicates suppressed. |
Google Customer Actions | The number of times consumers called your business, got driving directions to your business, or visited your website via the links in your Google listings. |
Google Map Views | The number of times your listings were viewed on Google Maps. |
Google Phone Calls | The number of times consumers called your business by clicking your phone number in your Google listings during the past 90 days. You must use the Google Phone Call Hours dimension with this metric. |
Google Search Queries | The number of times your listings appeared in search results on either Google Search or Google Maps. |
Google Search Views | The number of times your listings were viewed on Google Search. |
New Listings Live | Count of new listings live. |
Profile Views | The number of times your listings were viewed. Does not include listings on Yelp, Bing, or Google. |
Searches | The number of times your listings were included in search results. Does not include search results on Yelp, Facebook, Bing, or Google. |
Total Listings Impressions | The number of times your listing appeared in search results across Google Maps, Google Search, Bing, Facebook, and the broader network. |
Yelp Page Views | The number of times your listings on Yelp ("pages") were viewed. |
Featured Message Clicks | The number of times consumers clicked on your Featured Message. Does not include Featured Messages on Yelp, Facebook, Bing, or Google. |
Call to Action Clicks | The number of times someone clicked a call to action on your Store Pages. |
Clicks to Website | The number of times someone clicked to go to your website from your Store Pages. |
Driving Directions | The number of times someone clicked for directions on your Store Pages. |
Google Search Average Position | The average position of your highest ranking Pages result when they appeared in search results on Google. |
Google Search Click Through Rate | The percentage of time users clicked on links to your Pages when they appeared in search results on Google. |
Google Search Clicks | The number of times a user clicked through to your Pages from anywhere on the Google Search results page. |
Google Search Impressions | The number of times a link to your Pages has appeared anywhere on a Google Search result page. |
Page Views | The number of page views on your Store Pages. |
Sessions | The number of unique visitors (sessions) to your Store Pages. |
Taps to Call | The number of times someone clicked to make a phone call from your Store Pages. |
Profile Updates | Count of updates to your Yext profile. |
Publisher Suggestions | Count of all publisher suggestions. |
Average Rating | The cumulative average of the ratings your business has received. |
Keyword Mentions | The number of times a review keyword is mentioned. |
Keyword Sentiment | The sentiment score of review keywords. |
Response Count | The number of reviews with responses on publishers that support in-platform response. |
Response Rate | The percentage of reviews with responses on publishers that support in-platform response. |
Response Time | The average time in hours between the review date and the response date of all reviews with responses that can be responded to in the platform. |
Reviews | The number of new reviews your business has received. |
Rolling Average Rating | Average review rating of Competitors. |
Ad Matches | The total number of ads matched to the location or one of its competitors. |
Average First Local Pack Match Position | The average position of the first match in the local pack in the search engine results page if one exists. |
Average First Match Position | The average position of the first match in either the local pack or organic results in the search engine results page if one exists. |
Average First Organic Match Position | The average position of the first match in the organic results in the search engine results page if one exists. |
Average Local Pack Number of Results | The average number of results in the local pack when it appears in a search engine results page. |
Average Local Pack Position | The average position of the local pack when it appears in a search engine results page. |
Event Matches per Search | Matches per Search for Events. |
Event Rich Result Presence | The percentage of time your event appeared in an event rich result when one was shown. |
Event Share of Intelligent Search | Share of Intelligent Search for your Events. |
Knowledge Card Existed | The percentage of times a knowledge card showed up in search results. |
Local Pack Existed | The percentage of times a local pack showed up in search results. |
Local Pack Presence | The percentage of times your business appears in a local pack when one was shown. |
Local Pack Share of Search | The share of search for all local pack matches in the search engine results page. |
Matches per Search | The total number of matches on the first page of the search engine results. |
Organic Share of Search | The share of search for all organic matches in the search engine results page. |
Search Requests | The number of search requests that were successfully analyzed. |
Share of Intelligent Search | The share of search for all matches in the search engine results page. |
Total Matches | The total number of matches on the first page of the search engine results. |
Facebook Check Ins | The total number of consumers who have checked into your business, along with the people tagged as being with them when checking in. |
Facebook CTA Clicks | The total number of clicks on your Page CTA button by people who are logged in to Facebook. |
Facebook Likes | The number of consumers who have "liked" your Page. |
Facebook Page Impressions | The total number of impressions seen of any content associated with your Page. |
Facebook Page Views | The total number of times your Page has been viewed. |
Facebook Post Impressions | The number of impressions for your Page post. |
Facebook Talking About | The number of unique consumers who had an interaction with your Page. For an interaction to be included in this total, it must result in a story being posted to the newsfeeds of those consumers' friends. Examples of these interactions include, but are not limited to, sharing a post on your Page, liking your Page, or tagging your location in a photo. |
Google User Photos | The number of photos uploaded by Google users (consumers) to your Google listing. |
Social Posts | Count of all new social posts. |
Data Freshness and reporting durations
Yext Analytics is a live connector
Date ranges - No date range limits for pulling data.