Facebook collaborative ads make it simple and safe for retailers to empower brands to run performance marketing campaigns for their products, driving sales on the retailer's website or mobile app.
Retailers are set up with dynamic ads that can create a segment of their catalogue consisting of a brand's products. Brands can use this catalogue segment to run dynamic ads that show the right products to people who have shown interest in them on the retailer's site, app, or elsewhere on the Internet.
ReportGarden now supports reporting on collaborative ads.
The following metrics are available to view results from collaborative ads.
Metric |
Catalog Segment Value Omni Purchase Roas (Omni Purchase) |
Catalog Segment Value Website Purchase Roas (Offsite Conversion Fb Pixel Purchase) |
Catalog Segment Value Mobile Purchase Roas (App Custom Event Fb Mobile Purchase) |
Catalog Segment Actions (Add To Cart) |
Catalog Segment Actions (App Custom Event) |
Catalog Segment Actions (App Custom Event Fb Mobile Add To Cart) |
Catalog Segment Actions (App Custom Event Fb Mobile Content View) |
Catalog Segment Actions (App Custom Event Fb Mobile Purchase) |
Catalog Segment Actions (Offsite Conversion) |
Catalog Segment Actions (Offsite Conversion Fb Pixel Add To Cart) |
Catalog Segment Actions (Offsite Conversion Fb Pixel Purchase) |
Catalog Segment Actions (Offsite Conversion Fb Pixel View Content) |
Catalog Segment Actions (Omni Add To Cart) |
Catalog Segment Actions (Omni Purchase) |
Catalog Segment Actions (Omni View Content) |
Catalog Segment Actions (Purchase) |
Catalog Segment Actions (View Content) |
Converted Product Value (Add To Cart) |
Converted Product Value (App Custom Event) |
Converted Product Value (App Custom Event Fb Mobile Add To Cart) |
Converted Product Value (App Custom Event Fb Mobile Content View) |
Converted Product Value (App Custom Event Fb Mobile Purchase) |
Converted Product Value (Offsite Conversion) |
Converted Product Value (Offsite Conversion Fb Pixel Add To Cart) |
Converted Product Value (Offsite Conversion Fb Pixel Purchase) |
Converted Product Value (Offsite Conversion Fb Pixel View Content) |
Converted Product Value (Omni Add To Cart) |
Converted Product Value (Omni Purchase) |
Converted Product Value (Omni View Content) |
Converted Product Value (Purchase) |
Converted Product Value (View Content) |
Converted Product Quantity (Add To Cart) |
Converted Product Quantity (App Custom Event) |
Converted Product Quantity (App Custom Event Fb Mobile Add To Cart) |
Converted Product Quantity (App Custom Event Fb Mobile Content View) |
Converted Product Quantity (App Custom Event Fb Mobile Purchase) |
Converted Product Quantity (Offsite Conversion) |
Converted Product Quantity (Offsite Conversion Fb Pixel Add To Cart) |
Converted Product Quantity (Offsite Conversion Fb Pixel Purchase) |
Converted Product Quantity (Offsite Conversion Fb Pixel View Content) |
Converted Product Quantity (Omni Add To Cart) |
Converted Product Quantity (Omni Purchase) |
Converted Product Quantity (Omni View Content) |
Converted Product Quantity (Purchase) |
Converted Product Quantity (View Content) |
Catalog Segment Value (Add To Cart) |
Catalog Segment Value (App Custom Event) |
Catalog Segment Value (App Custom Event Fb Mobile Add To Cart) |
Catalog Segment Value (App Custom Event Fb Mobile Content View) |
Catalog Segment Value (App Custom Event Fb Mobile Purchase) |
Catalog Segment Value (Offsite Conversion) |
Catalog Segment Value (Offsite Conversion Fb Pixel Add To Cart) |
Catalog Segment Value (Offsite Conversion Fb Pixel Purchase) |
Catalog Segment Value (Offsite Conversion Fb Pixel View Content) |
Catalog Segment Value (Omni Add To Cart) |
Catalog Segment Value (Omni Purchase) |
Catalog Segment Value (Omni View Content) |
Catalog Segment Value (Purchase) |
Catalog Segment Value (View Content) |