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Product Updates: September, 2025

Pratyusha Turlapati avatar
Written by Pratyusha Turlapati
Updated this week

We’ve made several updates over the last month to strengthen integrations and improve reporting. These enhancements bring more accurate metrics, better performance, and a smoother reporting experience.


Integration Updates

Shopify

  • New sales and revenue metrics - Reports now align with Shopify totals for improved accuracy

  • Customer Type insights - Compare new versus returning customers more easily

  • Performance improvements - Faster and smoother reporting across all Shopify data

Bing / Microsoft Ads

  • Campaign status tracking - Quickly see whether campaigns are active or paused

  • New measures - Gain deeper insights into performance with quality scores, impression share, assists, installs, purchases, subscriptions, new customer conversions, and more

  • Expanded metrics - Covering campaign, ad, and audience level performance


GA4 (Analytics 4)

  • Negative measures support - When comparison is enabled, metrics display with the correct arrow direction for clearer insights

LinkedIn Ads

  • Reach metric - Measure how many unique users have seen your ads

  • Ad Preview widget fix - Previews now display correctly in reports

TikTok Ads

  • Updated Age dimension - Ensures consistent audience reporting across platforms

  • Ad name fix - Ad names now display correctly in reports

  • New campaign delimiter dimension - Allows better segmentation for cross platform analysis

Reddit Ads

  • Expanded metrics - New dimensions added in September 2025 (DMA, Carousel Card, Gallery Item, Gender, Keyword)

  • New measures - Covering campaign lifecycle, conversions, app installs, and post install events

  • Richer analysis - Track ROAS, video engagement, and detailed app install performance

Pinterest and Piwik

  • Campaign delimiter dimensions - Added for more flexible campaign breakdowns

Apple Search Ads

  • Updated install metrics - The old Installs metric has been deprecated and replaced with Tap Installs and View Installs. All dependent metrics have been updated accordingly

Call Tracking

  • CTM call transcripts - Review and analyze calls directly for more accurate call tracking

These updates make integrations stronger and reports more reliable, ensuring you always have accurate and actionable insights across platforms.

If you have any questions or feedback, feel free to reach out via live chat, email us at [email protected], or connect with our team here.

Happy Reporting!
Team ReportGarden
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