Here is the list of metrics are available in ReportGarden for LinkedIn Ads Reporting.
Metric | Definition |
Action Clicks | The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only. |
Ad Unit Clicks | The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only. |
Clicks | The number of times your update or company branding was clicked. |
Comments | Number of comments on your update. |
Company Page Clicks | The count of clicks to view the company page. |
Conversion Value in Local Currency | Value of the conversions in the account's local currency based on rules defined by the advertiser. |
Cost | Cost in the account's local currency |
Cost in USD | Cost in USD |
CTR | Clicks divided by impressions |
Engagement Rate | (Clicks + Likes + Comments + Shares + Follows / Impressions) |
External Website Impressions | The count of impressions that are attributed to your ads. |
External Website Post View Conversions | The count of post-view conversions that are attributed to your ads. |
Follows | The count of follows. Sponsored Content and Follower ads only. |
Full Screen Plays | Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode. |
Impressions | This is the count of "impressions" for Sponsored Content and "sends" for Sponsored Messaging. |
Landing Page Clicks | The count of clicks which take the user to the creative landing page. |
Lead Gen. Mail Contact Info Shares | The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only. |
Lead Generation Mail Interested Clicks | The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only. |
Likes | The count of likes. Sponsored Content only. |
One Click Lead Form Opens | The count of times users opened the lead form for a One Click Lead Gen campaign. |
One Click Leads | The count of leads generated through One Click Lead Gen. |
Opens | The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only. |
Other Engagements | The count of user interactions with the ad unit that do not fit into any other more specific category. |
Sends | The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only. |
Shares | Number of update shares |
Text URL Clicks | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only. |
Total Engagements | The count of all user interactions with the ad unit. |
Video Starts | The count of video ads that were started by users |
Video Views | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view. |
Views @ 25% | The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
Views @ 50% | The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
Views @ 75% | The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
Viral Clicks | The count of clicks on viral impressions. |
Viral Comments | The count of comments from viral impressions for this activity. |
Viral Company Page Clicks | The count of clicks to view the company page from viral impressions for this activity. |
Viral Completions | The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. |
Viral Video Starts | The count of viral video ads that were started by users. |
Viral Video Views | A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. |
Viral Views @ 25% | The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. |
Viral Views @ 50% | The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. |
Viral Views @ 75% | The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. |
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