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Twitter Analytics: Metrics and their definitions
Twitter Analytics: Metrics and their definitions
Pratyusha Turlapati avatar
Written by Pratyusha Turlapati
Updated over 3 years ago

Here is the list of metrics are available in ReportGarden for Twitter Analytics Reporting.

Metrics

Definitions

Favorites

The number of people who click the favorite button under your tweet

Followers

number of Twitter users that follow a specific user

Impressions

A count of how many times the Tweet has been viewed

Likes Count

A count of how many times the Tweet has been liked.

Media Playback 0%

The number of users didn't viiew the video

Media Playback 100%

The count of users that played the full video

Media Playback 25%

The count of users that played through the first quartile of the video

Media Playback 50%

The count of users that played through the midpoint of the video

Media Playback 75%

The count of users that played through the third quartile of the video

Media View Count

A count of how many times the video included in the Tweet has been viewed.

Mentions

When a user adds your Twitter handle in their tweets it will show on their timelines and you will be notified. You can communicate with users through mentions

Organic Impressions

A count of how many times the Tweet has been viewed from Organic Contexts

Organic Likes Count

the total count of Retweets from organic contexts

Organic Media Playback 0%

The number of users didn't viiew the video from organic context

Organic Media Playback 100%

The count of users that played the full video from organic context

Organic Media Playback 25%

The count of users that played through the first quartile of the video from organic context

Organic Media Playback 50%

The count of users that played through the midpoint of the video from organic context

Organic Media Playback 75%

The count of users that played through the third quartile of the video from organic context

Organic Media View Count

the total count of video views from organic contexts

Organic Reply Count

the total count of replies from organic contexts

Organic URL Link Clicks

the count of URL link clicks from organic contexts

Organic User Profile Clicks

the count of user profile clicks from organic contexts

Promoted Impressions

A count of how many times the Tweet has been viewed from paid context

Promoted Likes Count

the total count of Retweets from paid contexts

Promoted Media Playback 0%

The number of users didn't viiew the video from paid context

Promoted Media Playback 100%

The count of users that played the full video from paid context

Promoted Media Playback 25%

The count of users that played through the first quartile of the video from paid context

Promoted Media Playback 50%

The count of users that played through the midpoint of the video from paid context

Promoted Media Playback 75%

The count of users that played through the third quartile of the video from paid context

Promoted Media View Count

the total count of video views from paid contexts

Promoted Reply Count

the total count of replies from paid contexts

Promoted Retweet Count

A count of how many times the Tweet has been Retweeted from Paid context

Promoted URL Link Clicks

the count of URL link clicks from paid contexts

Promoted User Profile Clicks

the count of user profile clicks from paid contexts

Quote Count

A count of how many times the Tweet has been Retweeted with a new comment

Reply Count

A count of how many times the Tweet has been replied to

Retweets

A count of how many times the Tweet has been Retweeted

Total Favorites

The number of Tweets this user has liked in the account’s lifetime.

Total Followers

The number of followers this account currently has

Total Following

The number of users this account is following (AKA their “followings”)

Total Impressions

A count of how many times the Tweet has been viewed

Total Listed

The number of public lists that this user is a member of

Total Media Playback 0%

The total number of users didn't view the video

Total Media Playback 100%

The total count of users that played the full video

Total Media Playback 25%

The total count of users that played through the first quartile of the video

Total Media Playback 50%

The total count of users that played through the midpoint of the video

Total Media Playback 75%

The total count of users that played through the third quartile of the video

Total Tweets

The number of Tweets (including retweets) issued by the user

URL Link Clicks

A count of the number of times a user clicks on a URL link or URL preview card in a Tweet

User Profile Clicks

A count of the number of times a user clicks the following portions of a Tweet: display name, user name, profile picture.

Didn't find the metric you need? No worries. Write to [email protected] along with the snapshot of the requirement.

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