What is LinkedIn Company Pages?
LinkedIn Company Pages are pages dedicated to individual companies, organizations, and institutions. They allow LinkedIn members to discover and connect with individual companies and learn more about each organization's brand, products or services, career opportunities, and more
How do you link LinkedIn Company Pages accounts on ReportGarden?
In order to link your LinkedIn Company Pages accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on LinkedIn Company Pages
You will be redirected to LinkedIn Company Pages authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
LinkedIn Company Pages Metrics and Dimensions
LinkedIn Company Pages orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for LinkedIn Company Pages
Dimension | Description |
Time | Date - group by daily, weekly, monthly and yearly |
Updates | The name of the campaign |
Video Posts | Text ads run through the campaign |
Followers by Seniority | Sponsored updates are an advertising solution that allows brands to promote any post from a LinkedIn company page to specific people in their news feeds. It is only possible to sponsor updates on LinkedIn if you have a company page on the social media |
Followers by Employment | LinkedIn Sponsored InMail helps marketers break through the limitations of traditional email marketing by delivering personalized messages within the uncluttered LinkedIn inbox environment |
Followers by Country | A share that is sponsored by LinkedIn |
Followers by Job Functionality | Country of the target audience |
Followers by Industry Kind | The kind of conversion |
Followers by Company Size | The company size of the target audience |
Followers by Region | The industry of the target audience |
Metrics
The following metrics are available for LinkedIn Company Pages
Measure | Description |
Organic Followers | No of followers of the company page that have been attributed to organic growth in the given time period |
Paid Followers | No of followers of the company page that have been attributed to paid growth in the given time period |
Total Followers | Total no of followers for the company page as on the end date of the selected time period |
Clicks | Number of clicks |
Shares | Number of shares. |
Comments | Number of comments. |
Likes | Number of likes. This field can become negative when members who liked a sponsored share later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic. |
Impressions | Number of impressions. |
Followers | Total no of followers acquired in the given time period |
Percentage of Followers |
|
Engagements | Number of organic clicks, likes, comments, and shares over impressions. |
Interactions | Total no of likes, comments, shares and clicks |
Total Shares | Total no of shares on the company page as on the end date of the selected time period |
Total Likes | Total no of likes on the company page as on the end date of the selected time period |
Total Impressions | Total no of impressions on the company page as on the end date of the selected time period |
Total Engagements | Total no of engagements on the company page as on the end date of the selected time period |
Total Comments | Total no of comments on the company page as on the end date of the selected time period |
Total Clicks | Total no of clicks on the company page as on the end date of the selected time period |
Total Interactions | Total no of interactions on the company page as on the end date of the selected time period |
Unique Impressions | Number of unique impressions |
Paid Follower Gain |
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Organic Follower Gain |
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Total Updates | Total updates posted on the company page in the given time period |
Total Share Mentions (Lifetime) | Number of mentions of the organizational entity in a share across LinkedIn. The field does not have a value when individual share statistics are requested. |
Total Comment Mentions (Lifetime) | Number of mentions of the organizational entity in a comment across LinkedIn. The field does not have a value when individual share statistics are requested. |
Clicks (Lifetime) | Total clicks on the company page since inception |
Comments (Lifetime) | Total comments on the company page since inception |
Impressions (Lifetime) | Total impressions on the company page since inception |
Likes (Lifetime) | Total likes on the company page since inception |
Shares (Lifetime) | Total shares on the company page since inception |
Engagement (Lifetime) | Total engagements on the company page since inception |
Data Freshness and reporting durations
LinkedIn Company Pages is a storage connector
Data is fetched every 24 hours and is updated in the system
We can fetch the historical data for the last 60 days
FAQ
Q: The data that I see in LinkedIn Company Pages is not matching with what I see in ReportGarden
A: Follow the steps below to ensure that the right settings are selected
Ensure that the right date range is selected
Ensure that the right metrics are selected
Check for any filters
Q: Likes, Comments and Shares are not matching in ReportGarden
A: The following metrics all look very similar, but are different in the following aspects
Likes - No of likes obtained in the selected time period
Total Likes - Total no of likes on the company page as on the end date of the selected time period
Likes Lifetime - Total likes on the company page since inception
Please make sure that you are referring to the right metric.
Q: The data for LinkedIn Company Pages for metrics like likes, shares, followers and comments are slightly different in ReportGarden
A: According to the LinkedIn API, there may be a delay of upto 48 hours for the deleted likes, comments, etc to be updated. Please ensure that the end date of the time period is atleast 48 hours prior to the current reporting date