Metric

Metric Definition

Ad Impressions

The number of times individual ads were viewed on your videos.

Annotation Clickable Impressions

The number of annotations that appeared and could be clicked

Annotation Clicks

The number of clicked annotations

Annotation Click Through Rate

The ratio of annotations that viewers clicked to the total number of clickable annotation impressions

Annotation Closable Impressions

The number of annotations that appeared and could be closed

Annotation Close Rate

The ratio of annotations that viewers closed to the total number of annotation impressions.

Annotation Closes

The number of closed annotations.

Annotation Impressions

The total number of annotation impressions

Average Time In Playlist

The average length, in seconds, of video playbacks

Average View Duration

Estimated average minutes watched per view for the selected video and date range.

Average View Percentage

The average percentage of a video watched during a video playback

Card Click Rate

The click-through rate for cards, which is calculated as the ratio of card clicks to card impressions.

Card Clicks

The number of times that cards were clicked

Card Impressions

The number of times cards were displayed

Card Teaser Click Rate

The click-through rate for card teasers. It is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.

Card Teaser Clicks

The number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.

Card Teaser Impressions

The number of times that card teasers were displayed. A video view can generate multiple teaser impressions

Comments

The number of times that users commented on a video

CPM

The cost an advertiser pays for 1,000 ad impressions

Dislikes

The number of times that users indicated that they disliked a video by giving it a negative rating

Estimated Ad Revenue

Revenue just from ads on your videos

Estimated Minutes Watched

The number of minutes that users watched videos for the specified channel, content owner, video, or playlist.

Estimated YouTube Premium Minutes Watched

The number of minutes that YouTube Red members watched a video

Estimated Red Partner Revenue

The total estimated revenue earned from YouTube Red subscriptions

Estimated Revenue

Revenue from all revenue types including channel memberships, YouTube Premium revenue, and Super Chat

Gross Revenue

The estimated gross revenue, in USD, from all Google-sold or DoubleClick-partner-sold advertising

Likes

The number of times that users indicated that they liked a video by giving it a positive rating

Monetized Playbacks

The number of times your video was watched with ads.

Playback Based CPM

The cost an advertiser pays for 1,000 video playbacks where an ad is displayed.

Playlist Starts

The number of times that viewers initiated playback of a playlist

YouTube Premium views

The number of times that a video was viewed by YouTube Red members

Relative Retention Performance

A measurement that shows how well a video retains viewers during playbacks in comparison to all YouTube videos of similar length

Shares

The number of times that users shared a video through the Share button

Subscribers Gained

The number of times that users subscribed to a channel

Subscribers Lost

The number of times that users unsubscribed from a channel

Videos Added To Playlists

The number of times that videos were added to any YouTube playlists

Videos Removed From Playlists

The number of times that videos were removed from any YouTube playlists

Views Per Playlist Start

The average number of video views that occurred each time a playlist was initiated

Audience Watch Ratio

The absolute ratio of viewers watching the video at the given point in the video

Viewer Percentage

The percentage of viewers who were logged in when watching the video or playlist

Views

The number of times your video was watched