We’ve expanded our Snapchat integration to include a wide range of demographic dimensions and in-app conversion metrics. These updates help you better understand your audience and measure post-click engagement with more clarity and precision.
New Dimensions
Dimension | Description |
Country | The country setting configured in Snapchat. |
Region | The region setting configured in Snapchat. |
DMA | The Designated Market Area configured in Snapchat. |
Gender | Gender of the audience targeted in Snapchat. |
Age | Age range of the audience reached. |
Operating System | The operating system used by the Snapchatter. |
Make | Device manufacturer (e.g., Apple, Samsung). |
Lifestyle Category | Lifestyle interest category associated with the Snapchatter. |
New Metrics
Metric | Description |
Landing Page Views | Number of times the ad’s landing page was loaded after a click. |
Attachment Video Views | Views of the ad’s attachment once it fully rendered after a click. |
Shares | Number of times the attachment was shared. |
Saves | Number of times the attachment was saved. |
Conversion Subscribe | Total times a user subscribed on your app or site. |
Conversion Ad Click | Total clicks on an ad inside your app or site. |
Conversion Ad View | Views of an ad within your app or site. |
Conversion Complete Tutorial | Number of completed tutorials. |
Conversion Invite | Number of invites sent via your app or site. |
Conversion Login | Number of logins to your app or site. |
Conversion Share | Number of shares inside your app or site. |
Conversion Reserve | Reservation events attributed to Snapchat. |
Conversion Achievement Unlocked | Achievement unlocks tracked via Snapchat. |
Conversion Add To Wishlist | Items added to wishlists via Snapchat traffic. |
Conversion Spend Credits | Credits spent attributed to conversion events. |
Conversion Rate | Number of user ratings on your app or website. |
Conversion Start Trial | Trial starts initiated via Snapchat traffic. |
Conversion List View | Views of a list within your app or site. |
Conversion Visit | Attributed visit conversion events. |
These metrics are now live and ready to use in your Snapchat reports. Whether you're tracking awareness or analyzing conversion events, you’ll gain sharper insights into campaign performance across every step of the funnel.
Need any other metric in your reports? Drop us a line at [email protected].