What is AdKernel?
AdKernel is a white-label advertising serving platform that offers fast, efficient and feature-rich online advertising solutions to publishers, advertisers, and networks.
How do you link AdKernel accounts on ReportGarden?
In order to link your AdKernel account to ReportGarden, you need to enter your credentials in ReportGarden
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on AdKernel
Enter the following
1) The name of the account with which you want to identify it in ReportGarden
2) The url to which it has to be connected For example, if the url is something like https://www.subdomain.domain.com - Please only enter subdomain.domain.com
3) The username used to login to the account
4) the password used to login to the account
AdKernel Metrics and Dimensions
AdKernel orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for AdKernel
Dimension | Description |
Creative | The creative name used for advertising |
Country | The target country where the ads are run |
City | The target city where the ads have been displayed |
State | The target state where the ads have been displayed |
Operating System | The operating System where the ads have been displayed |
Language | ISO-639-1 alpha-2 language code, e.g. ar, bg, cd, ru |
Browser | The browser on which the ad was displayed |
Campaign | Campaign name |
Device Type | Device on which the ad was displayed |
Domain | Referrer domain used to display the ad |
Page URL | Page URL of the displayed ad |
Keyword | Matched keyword |
Carrier | Mobile Carrier |
Exchange | Exchange ID |
Make | Device Manufacturer |
Model | Device Model |
Publisher | Publisher of the ads |
SSP | Supply Side Platform Name |
Measures
The following measures are available for AdKernel
Measures | Description |
Requests to Bidders | A number of requests sent to a bidder that asks it to return bids for given impressions |
Bids | A number of bid responses to SSP that have matched targeting option of a campaign |
Wins | A number of win notifications received by a bidder from SSP |
Impressions | A total number of impressions that were bought from SSPs |
Clicks | A total number of clicks tracked by DSP |
1 Step Conversions | A total number of 1-step conversions tracked by a convertion pixel |
2 Step Conversions | A total number of 2-step conversions tracked by a convertion pixel |
3 Step Conversions | A total number of 3-step conversions tracked by a convertion pixel |
Filtered Clicks | A number of clicks filtered due to multiple reasons (e.g. brand safety, technical errors etc.) |
Content Bids | A number of bids that have been matched based on contextual targeting parameters |
Retargeting Bids | A number of bids that have been matched based on retargeting parameters |
Mobile App Bid Requests | A quantity of bid requests from mobile applications |
Bid Requests from Sites | A quantity of bid requests from sites |
Avg landing clicks delay | A delay (ms) between user click and landing page click reported |
Average eCPM | Average eCPM - Win Cost per 1000 bids |
Average eCPM deviation | Device Model |
CPC | Average Cost per click. This metric is calculated based on a number of impressions multiplied by impressions total cost and divided by a total clicks number |
Media Cost | Media cost without affshare |
Win Cost | A total cost of all impressions that received win notification including advertiser affshare |
1 Step Conversions Cost | A total cost of 1-step conversions tracked by a convertion pixel |
2 Step Conversion Cost | A total cost of 2-step conversions tracked by a convertion pixel |
3 Step Conversion Cost | A total cost of 3-step conversions tracked by a convertion pixel |
Win eCPM | Average win CPM - It is the cost per 1000 wins |
Average win eCPM deviation | The standard deviation of a set of win eCPM values |
1 Step Conversion Acquisition Cost | Acquisition cost per first step conversion. |
2 Step Conversion Acquisition Cost | Acquisition cost per second step conversion. |
3 Step Conversion Acquisition Cost | Acquisition cost per third step conversion. |
CTR % | Click-through rate - the rate or frequency at which users click through to a landing page from an ad |
1 Step Conversion Rate | Conversion rate for first step: conversion/clicks |
2 Step Conversion Rate | Conversion rate for second step: conversion/clicks |
3 Step Conversion Rate | Conversion rate for third step: conversion/clicks |
Landing Clicks/Wins Rate | Landing click to wins rate |
Landing Clicks/User Clicks Rate | Landing clicks to user clicks rate |