What is Snapchat Ads?
Snapchat is a multimedia instant messaging app and service. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients
Snap Ads are full-screen vertical video ads that can be up to 10 seconds long. ... Snap Ads appear in between friends' stories and Snapchat curated content such as Snapchat's stories or publishers' stories. Snapchat also offers two other types of advertising: Snapchat Geofilters and Lenses.
How do you link Snapchat Ads accounts on ReportGarden?
In order to link your Snapchat Ads accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Snapchat Ads
You will be redirected to Snapchat Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
Attribution Windows
Snapchat Ads provides two attribution windows
Swipe up attribution window - Attribution window for swipe ups. 1_DAY, 7_DAY, 28_DAY
View attribution window - Attribution window for views - 1_HOUR, 3_HOUR, 6_HOUR, 1_DAY, 7_DAY, 28_DAY
Both of them are available in the Advanced tab in the report widget
Snapchat Ads Metrics and Dimensions
Snapchat Ads orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for Snapchat Ads
Dimension | Description |
Time | Date - group by daily, weekly, monthly and yearly |
Campaigns | The ad campaigns setup in Snapchat |
Adsquads | The adsquad setup in Snapchat |
Ads | The ad setup in Snapchat |
Metrics
The following metrics are available for Pinterest Ads
Measures | Description |
Impressions | The total number of times your ad was served. |
Video Views(25%) | The number of Snaps watched to 25% of duration of a video. |
Video Views(50%) | The number of Snaps watched to 50% of duration of a video. |
Video Views(75%) | The number of Snaps watched to 75% of duration of a video. |
Video Views(100%) | The number of Snaps watched to 100% of duration of a video. |
Screen Time (Milli sec) | The total number of seconds spent watching your ad across all impressions. |
Spend | The total amount spent on your ad campaign to date. |
Swipes | The total number of times Snapchatters swiped up to view your attachment. |
Swipe up percent | Percentage of times Snapchatters swiped up to view your attachment |
Video Views Count(Milli sec) | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. |
Android Installs | The average number of times your app was installed in devices with Android operating system.The number of times your ad was shown on screen |
Attachment Average View Time(Milli sec) | The average number of seconds spent watching your attachment across all swipe ups. |
Attachment Quartile 1 | The number of swipe ups watched to 25% of attachment duration. |
Attachment Quartile 2 | The number of swipe ups watched to 50% of attachment duration. |
Attachment Quartile 3 | The number of swipe ups watched to 75% of attachment duration. |
Attachment Total View Time(Milli sec) | The total number of seconds spent watching your attachment across all swipe ups. |
Attachment Frequency | The average number of times your attachment is displayed to a unique user |
Attachment Uniques | The unique users to whom the attachment is displayed |
ROAS | Return on ad spend (ROAS) is the amount of revenue earned for every dollar spent on advertising. It is calculated as Conversion Purchase Value divided by Spend |
Attachment View Completion | The number of swipe ups watched to 97% of attachment duration |
Average Screen Time(Milli sec) | The average number of seconds spent watching your ad across all impressions. |
Conversion Add Billing | The total number of times a user added their billing info in your App or website. |
Conversion Add Cart | The total number of times a user added an item to their cart in your App or website in your App or website. |
Conversion App Opens | The total number of times a user has opened your App. |
Conversion Level Completes | The total number of times a user has completed a level. |
Conversion Page Views | The total number of times a user viewed your page in your App or website. |
Conversion Purchases | The total number of purchases made in your App or website. |
Conversion Purchases Value | The total value of purchases made in your App or Website. |
Conversion Save | The total number of saves made in your App or website. |
Conversion Searches | The total number of times a user completed a search in your App or website. |
Conversion Signups | The total number of times a user signed up in your App or website. |
Conversion Start Checkout | The total number of times a user started a checkout in your App or website. |
Conversion View Content | The total number of times a user viewed content in your App or website. |
IOS Installs | The average number of times your app was installed in devices with iphone operating system. |
Total Installs | The number of times your app was installed. |
Frequency | The average number of times your ad is displayed to a unique user |
Story Completes | Number of times users viewed through to the last Snap of your Story Ad |
Story Opens | Number of times users tapped on the ad tile in the feed to view the Story Ad |
Native Leads | Total number of Snapchat users that swipe up, fill out the required fields, and hit ‘Submit’ on Lead Form attachments. If a user swipes down or cancels before hitting ‘Submit,’ this action is not counted |
Data Freshness and reporting durations
Snapchat Ads is a live data connector
FAQ
Q: The data that I see in Snapchat Ads dashboard is not matching with what I see in ReportGarden
A: Follow the steps below to ensure that the right settings are selected
Ensure that the right date range is selected
Ensure that the right metrics are selected
Check for any filters
Check for the right values of
Click window days
View window days
Q: Can I display the ad preview in Snapchat?
A: Yes. Choose the dimension as ad, go to advanced tab and select "Show Ad Image" to see the snapchat ad preview
Q: I have linked my Snapchat Ads account but I'm still unable to see any data?
A: Please ensure you have the correct role / permission for your Snapchat Ads account. You need to have Organization Admin, Account Admin or the Campaign manager role in order to access data. Once you have the appropriate role, relink the account and your Snapchat Ads data will populate into your Reports / Dashboards