Unlock deeper insights from your campaign names
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We're excited to introduce Delimiters - a powerful new way to break down your campaign, ad group, and ad names into meaningful segments so you can analyze performance across the dimensions that matter most to you.

If you use structured naming conventions - for example, including Campaign Type, Targeting Type, Geography, Product Focus, or Bidding Strategy in your campaign name, Delimiters let you turn each of those components into a reportable dimension.
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Instead of scanning long campaign names, you can now aggregate and compare performance by any part of the name, such as:

Delimiters are the special characters that separate the components in your naming convention - such as pipes (|), commas, semicolons, or underscores. ReportGarden uses these characters to automatically split your campaign and ad names into distinct, analyzable parts.
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Example: A campaign named Search | US | Running-Shoes | tCPA can be broken into four separate dimensions: channel, geography, product, and bid strategy.
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1. Enable the feature Delimiters are currently enabled on request. Reach out to us via in-app chat or email at [email protected] with your requirements, and we'll unlock it for your account.

2. Set your delimiters Navigate to the sub-account section, add the characters your naming convention uses as delimiters, and click Save.
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3. Build your reports Select a delimiter dimension in any widget. Your data will automatically aggregate by that segment, giving you a clearer, more structured view of performance.

With Delimiters, your naming conventions become a reporting superpower, helping you surface deeper insights and showcase your marketing impact like never before.
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Questions? We're here to help at [email protected].