In September 2025, we expanded our Reddit Ads integration with new dimensions and a wide set of measures. These updates give you more detailed ways to analyze campaigns, track conversions, measure app installs, and review engagement performance directly in your reports.
Our Reddit Ads integration now includes expanded dimensions and a wide set of measures to help you analyze campaigns in detail. You can track campaign delivery, ad performance, conversions, app installs, and engagement metrics directly within your reports.
1. Dimensions added
These dimensions help you break down your Reddit Ads reporting:
DMA (Designated Market Area)
Carousel Card
Gallery Item
Gender
Keyword
2. Campaign and ad lifecycle metrics
Understand how your campaigns and ads are created, updated, and running.
Campaign Create Time and Update Time
Adgroup Create Time and Update Time
Ad Create Time and Update Time
Ad Effective Status
3. App install and engagement metrics
Track installs, in-app events, and post-install engagement with both standard and MMP (Mobile Measurement Partner) data, as well as SKAN data for iOS campaigns.
Installs, Cost Per Install, Install CVR, Install ECPA
App Launch, Tutorial Completion, Level Achieved, Login, Onboard Completed, First Time Purchase, Purchase, Rate, Reinstall, Revenue, ROAS
MMP metrics – app clicks, app views, conversions, purchases, subscriptions, searches, signups, and more
SKAN metrics – installs, purchases, subscriptions, tutorial completions, level achievements, logins, and additional post-install actions
These metrics allow you to measure the full customer journey from app install through repeat engagement and monetization.
4. Conversion metrics
Analyze how your Reddit campaigns drive on-site or in-app conversions.
Add to Cart, Add to Wishlist, Purchases, Checkouts
Leads, Signups, Page Visits, Searches
Conversions by Avg Value, Total Items, Total Value
Key Conversion metrics including total counts, conversion rate, ECPA
5. Video engagement metrics
Measure how users interact with your video ads.
Video View Rate (3s, 6s, 15s)
Video Completion Rate
Video Watched 95 Percent
Video Viewable Watched 6s and 15s
Cost per Completed View, Cost per 3s, 6s, and 15s View
6. Reach and click engagement
Track awareness and interaction performance across campaigns.
Reach
Frequency
CPC, CTR
Engaged Clicks
Why this matters
With these expanded Reddit Ads metrics, you can:
Understand performance across different creative formats and placements
Track app installs and post-install engagement in detail
Measure conversions and revenue impact more accurately
Compare video and display performance side by side
Optimize for both short-term engagement and long-term value
You can now access all of these metrics in your reporting dashboards. Start by dragging Reddit Ads widgets into your report and selecting the new dimensions or measures from the metrics dropdown.
Missing a metric? Let us know. Reach out to us at [email protected] for any queries.