Here are all the metrics that ReportGarden support for Google Analytics 4.
Metrics | Metric Definitions |
1-day active users | The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users. |
28-day active users | The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range. |
7-day active users | The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range. |
Active users | The number of distinct users who visited your site or app. |
Average purchase revenue | The average purchase revenue in the transaction group of events. |
ARPPU | Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected. |
ARPU | Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU includes AdMob estimated earnings. |
Conversions | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568. |
Engaged sessions | The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views. |
Engagement rate | The percentage of engaged sessions (Engaged sessions divided by Sessions). |
Event count | The count of events. |
Event count per user | The average number of events per user (Event count divided by Active users). |
Event revenue | The sum of Purchase Revenue and virtual currency events. |
Event value | The sum of the event parameter named 'value'. |
Events per session | The average number of events per session (Event count divided by Sessions). |
New users | The number of users who interacted with your site or launched your app for the first time (event-triggered: first_open or first_visit). |
Purchase revenue | The sum of revenue from purchases made in your app or site (events triggered: in_app_purchase, ecommerce_purchase and purchase). |
Views | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events). |
Sessions | The number of sessions that began on your site or app (event triggered: session_start). |
Sessions per user | The average number of sessions per user (Sessions divided by Active Users). |
Total ad revenue | The total advertising revenue from both Admob and third-party sources. |
Total revenue | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue). |
Total users | The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged. |
Transactions | The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund. |
User engagement | The total amount of time (in seconds) your website or app was in the foreground of users' devices. |
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