In September 2025, we have expanded our Microsoft Ads integration to give you deeper insights into your campaigns. With these new dimensions and metrics, you can analyze performance across campaigns, ads, audiences, and conversions within your reports.
1. Campaign level insights
Track the overall health and delivery of your campaigns.
Campaign Status – Active, paused, or ended
Campaign Name – Easily identify and filter campaigns in reports
Spend and Cost Per Conversion – Monitor efficiency at a glance
Quality Score and Components – Includes Expected CTR, Ad Relevance, and Landing Page Experience with historical values
Impression Share and Lost Impression Percent – Understand visibility and where you may be losing impressions due to budget or rank
2. Ad quality and engagement metrics
Measure how users interact with your ads and the quality of those clicks.
CTR, CPC, Relative CTR
Click Share Percent – Benchmark against competitors
Low Quality Clicks and Impressions – Breaks down general, sophisticated, and conversion-related invalid traffic
3. Conversion and revenue performance
See how campaigns are driving business outcomes.
All Conversions and All Revenue – Blended view of total outcomes
Conversion Rate, Cost Per Conversion, ROAS
Assists and Revenue Per Assist – Understand the role of campaigns in the broader funnel
View Through Conversions and Revenue – Capture the impact of impressions that did not get immediate clicks
4. Audience insights
Identify how specific audiences perform within Microsoft Ads.
Audience Impression Share Percent – Reach of your target audiences
Impression Lost To Rank Percent and Impression Lost To Budget Percent – See if low visibility is due to bidding or budget caps
5. Video performance metrics
If you are running video campaigns, track engagement beyond impressions.
Average CPV (Cost Per View)
Video Completion Rate
Total Watch Time (ms)
Average Watch Time Per View and Per Impression
6. App and install performance
For advertisers running app campaigns, we have added rich mobile install and engagement metrics.
Installs, Cost Per Install, Revenue Per Install
App Installs, CPI, Post Click Install Rate
Downloads and Cost Per Download
Post Install Purchases and CPP
Subscriptions and Subscription Rates (CPS)
7. New customer insights
Understand how well your campaigns are driving incremental growth.
New Customer Conversions
New Customer Revenue
New Customer Conversion Rate
New Customer CPA
New Customer ROAS
Why this matters
These expanded Microsoft Ads metrics help you:
Identify wasted spend from low quality clicks
Optimize campaigns for both immediate conversions and long term customer value
Measure video and app install campaigns with precision
Get a complete view of campaign visibility and missed opportunities
You can now access all of these metrics in your reporting dashboards. Start by dragging Microsoft Ads widgets into your report and selecting the new measures from the metrics dropdown.
Missing a metric? Let us know. Reach out to us at [email protected] for any queries.