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Microsoft/Bing Ads New Metrics

Pratyusha Turlapati avatar
Written by Pratyusha Turlapati
Updated this week

In September 2025, we have expanded our Microsoft Ads integration to give you deeper insights into your campaigns. With these new dimensions and metrics, you can analyze performance across campaigns, ads, audiences, and conversions within your reports.


1. Campaign level insights

Track the overall health and delivery of your campaigns.

  • Campaign Status – Active, paused, or ended

  • Campaign Name – Easily identify and filter campaigns in reports

  • Spend and Cost Per Conversion – Monitor efficiency at a glance

  • Quality Score and Components – Includes Expected CTR, Ad Relevance, and Landing Page Experience with historical values

  • Impression Share and Lost Impression Percent – Understand visibility and where you may be losing impressions due to budget or rank

2. Ad quality and engagement metrics

Measure how users interact with your ads and the quality of those clicks.

  • CTR, CPC, Relative CTR

  • Click Share Percent – Benchmark against competitors

  • Low Quality Clicks and Impressions – Breaks down general, sophisticated, and conversion-related invalid traffic

3. Conversion and revenue performance

See how campaigns are driving business outcomes.

  • All Conversions and All Revenue – Blended view of total outcomes

  • Conversion Rate, Cost Per Conversion, ROAS

  • Assists and Revenue Per Assist – Understand the role of campaigns in the broader funnel

  • View Through Conversions and Revenue – Capture the impact of impressions that did not get immediate clicks

4. Audience insights

Identify how specific audiences perform within Microsoft Ads.

  • Audience Impression Share Percent – Reach of your target audiences

  • Impression Lost To Rank Percent and Impression Lost To Budget Percent – See if low visibility is due to bidding or budget caps

5. Video performance metrics

If you are running video campaigns, track engagement beyond impressions.

  • Average CPV (Cost Per View)

  • Video Completion Rate

  • Total Watch Time (ms)

  • Average Watch Time Per View and Per Impression

6. App and install performance

For advertisers running app campaigns, we have added rich mobile install and engagement metrics.

  • Installs, Cost Per Install, Revenue Per Install

  • App Installs, CPI, Post Click Install Rate

  • Downloads and Cost Per Download

  • Post Install Purchases and CPP

  • Subscriptions and Subscription Rates (CPS)

7. New customer insights

Understand how well your campaigns are driving incremental growth.

  • New Customer Conversions

  • New Customer Revenue

  • New Customer Conversion Rate

  • New Customer CPA

  • New Customer ROAS

Why this matters

These expanded Microsoft Ads metrics help you:

  • Identify wasted spend from low quality clicks

  • Optimize campaigns for both immediate conversions and long term customer value

  • Measure video and app install campaigns with precision

  • Get a complete view of campaign visibility and missed opportunities

You can now access all of these metrics in your reporting dashboards. Start by dragging Microsoft Ads widgets into your report and selecting the new measures from the metrics dropdown.

Missing a metric? Let us know. Reach out to us at [email protected] for any queries.

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