What is Spotify?
Spotify is one of the world's largest music streaming service providers. Spotify offers a self-serve advertising platform where the prices vary depending on demand for any slot. Brands have a few options for the types of ads they can feature on Spotify. Spotify offers audio, video, and display ads on its platform.
How do you link Spotify Ads accounts on ReportGarden?
To link your Spotify Ads accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Spotify Ads
You will be redirected to the Spotify Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
Note:Please note that our Spotify Ads integration only pulls data from campaigns running on Ad Studio
Spotify Ads Metrics and Dimensions
Spotify Ads orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for Spotify Ads
Dimension | Description |
Time - Group By Daily | Date - group by daily |
Time - Group By Weekly | Date - group by weekly |
Time - Group By Monthly | Date - group by monthly |
Campaign | The ad campaigns setup in Spotify Ad Studio |
Campaign Objective | The objective of the Campaign |
Campaign Purchase Order |
|
Campaign Status | The status of the campaign. Can be one of ACTIVE, UNSET, PAUSED, ARCHIVED, UNRECOGNIZED |
Ad Set | List of all the ads |
Ad Set Category | The category of the Ad Set |
Ad Set Asset Format | The format of the Ad Set |
Ad Set Promotion Goal | Promotional goal of the ad set |
Ad Set Goal | Goal for the ad set |
Ad | Name of the Ad |
Ad Tagline | Tagline to give listeners more context about your company or product. |
Ad CTA Text | Call to action Text for a Ad |
Clickthrough URL | Clickthrough URL for an ad |
Ad Status | The status of the ad |
Age | The age bracket of listeners |
Country | Country demographics of listeners |
Gender | Gender demographics of users |
Genre | Genre of the various songs |
Platform | The platform of the listeners |
overview | Overview dimension |
Measures
The following measures are available for Spotify Ads
Measures | Description |
Clicks | The number of impressions in which your ad was clicked |
Ad Completes | The number of ads served that was played to the end |
Ads 25% played | The percentage of users who listened or viewed 25% of the ad |
Frequency | The average number of time each person heard or viewed your ad |
Impressions | Total number of Ads served |
Listeners | The number of users who listened to the artist after hearing/seeing an ad |
Ads 50% played | The number of users for which the ad played to the midpoint of the ads total length |
New Listeners | The total number of users who listened to the artist for the first time in at least a month after seeing or hearing the ad |
New Listener Streams | Total number of users who listened to the artist for the first time in atleast a month after seeing or hearing the ad |
Off Spotify Impressions | The number of ads served off of Spotify |
Paid Listens | The number of listens for a CPCL campaign where a user did NOT skip the ad -- NOTE: Applies to active audio/CPCL campaigns only |
Paid Listens Frequency | The average frequency for listens on a CPCL campaign -- NOTE: Applies to CPCL campaigns only |
Paid Listens Reach | The number of unique users who had a paid listen for this CPCL campaign -- NOTE: Applies to active audio/CPCL campaigns only |
Reach | The number of unique users who received your ad |
Skips | The number of times a user skips an ad -- NOTE: Skippable ads are currently supported in AU only |
Ad Starts | The number of times a user starts hearing/viewing your ad |
Streams | The total number of streams from listeners who saw/heard the ad |
Ads 75% played | The percentage of users who listened or viewed 75% of the ad |
Video Views | The number of views received on an ad video |
Conversion Rate | The percentage of users who listened to the artist after seeing or hearing an ad served by the campaign |
CTR | The percentage of ads that were clicked |
Effective CPM | The average cost per 1000 impression |
Effective CPCL | The average cost per 1000 completed listens. Note: Applies to active audio/CPCL campaigns only |
Intent Rate | The rate at which listeners indicated an intent to stream the artist again in the future |
New Listener Conversion Rate | The percentage of users who listened to the artist for the first time in at least a month after seeing or hearing the ad |
Spend | The total amount spent |
Streams per new listener | The average number of times each new listener streamed the artist after seeing/hearing the ad |
Streams per user | The average number of times each listener streamed the artist after seeing/hearing the ad |
Data Freshness and reporting durations
Spotify Ads is a live data connector
Limitations