What is Yelp?
In the digital age, online reviews play an integral role in shaping consumer decisions and business reputations. Among the plethora of review platforms, Yelp stands out as a pioneer, offering users a platform to share their experiences and opinions about local businesses. Yet, beyond its role as a mere review aggregator, Yelp offers a sophisticated reporting system that empowers both consumers and businesses alike.
How can you connect your Yelp account with ReportGarden?
Well it is pretty easy to connect your Yelp account to ReportGarden, you just need to follow the steps below, in order:
Navigate to ReportGarden -> Accounts -> Link Account
Finally, enter your Yelp Business ID
How to get Yelp Business ID?
You can find the Yelp Business ID in the URL for the business page. The ID appears after www.yelp.com/biz/ in the address bar and is generally composed of the name and location of the business separated by dashes. For example, the ID in the following URL is "yelp-san-francisco": www.yelp.com/biz/yelp-san-francisco
Yelp Metrics and Dimensions
Yelp offers a wide variety of metrics and dimensions for reporting which are listed below:
Dimensions
Dimensions | Descriptions |
Time - Group By Daily | Date - Group by daily |
Time - Group By Weekly | Date - Group by weekly |
Time - Group By Monthly | Date - Group by monthly |
overview | Overview |
Programs | Program types |
Device Type | Grouped by devices |
interaction_types | Grouped by the type of interaction |
Reviews | The number of unfiltered reviews of your listing. |
Measures
Measures | Definitions |
Total Page Views | Number of total page views on desktop and mobile devices. |
Calls | Number of phone calls initiated from the Yelp business profile. |
Directions And Map Views | Number of direction and map views from the Yelp business profile. |
Url Clicks | Number of clicks to the business URL from the Yelp business profile. |
Check Ins | Number of mobile check-ins from the Yelp business profile. |
User Photos | Number of user generated photos added to the Yelp business profile. |
Bookmarks | Number of times a business has been bookmarked by users. |
Desktop Cta Clicks | Number of Call-to-Action clicks on desktop devices. |
Mobile Cta Clicks | Number of Call-to-Action clicks on mobile devices. |
Messages To Business | Number of messages sent to a business, including messages sent through Request a Quote. |
Desktop Search Appearances | Number of times a business listing appeared in search results on desktop devices. |
Mobile Search Appearances | Number of times a business listing appeared in search results on mobile devices. |
Desktop Page Views | Number of times the business page was accessed on desktop devices. |
Mobile Page Views | Number of times the business page was accessed on mobile devices. |
Tracking Calls | Number of calls tracked. |
Deals Sold | Number of deals sold. |
Online Orders | Number of online orders. |
Online Bookings | Number of online bookings. |
Check In Offer Redemptions | The number of users that redeemed a check in offer for your listing (if applicable). |
Collection Item Added | The number of time your business was added to a collection other than the default bookmark collection. |
Rapc Initiated | Number of times RaPC was initiated. |
Waitlist Visit Created | Number of times someone got in line on the Yelp Waitlist. |
Median Response Time In Sec | The median time it took for your business to answer messages. |
Replies | The percentage of messages replied. |
Organic Biz Page Views | The amount of organic page views of your listing, which were not occurring as a consequence of ad clicks and ad impressions. |
Rating | Average Rating (1-5 star scale). |
Reviews | The number of unfiltered reviews of your listing. |
Total Leads | Total no of leads (sums all Leads metrics). |
Billed Impressions | Number of times an Ad is displayed and will be billed. |
Billed Clicks | Number of times a user clicked on an advertisement for the business and visited its business page. |
Ad Driven Bookmarks | Number of times a business has been bookmarked by users that can be attributed to an Ad impression. |
Ad Driven Calls | Number of phone calls initiated from the Yelp business profile that can be attributed to an Ad impression. |
Ad Driven Cta Clicks | Number of Call-to-Action clicks on desktop devices that can be attributed to an Ad impression. |
Ad Driven Check Ins | Number of mobile check-ins from the Yelp business profile that can be attributed to an Ad impression. |
Ad Driven Deals Sold | Number of deals sold that can be attributed to an Ad impression. |
Ad Driven Directions And Map Views | Number of direction and map views from the Yelp business profile that can be attributed to an Ad impression. |
Ad Driven Messages To Business | Number of messages sent to a business, including messages sent through Request a Quote that can be attributed to an Ad impression |
Ad Driven User Photos | Number of user generated photos added to the Yelp business profile that can be attributed to an Ad impression. |
Ad Driven Online Reservations | Number of Yelp Reservations and Yelp Nowait bookings through Yelp that can be attributed to an Ad impression. |
Ad Driven Url Clicks | Number of clicks to the business URL from the Yelp business profile that can be attributed to an Ad impression. |
Billable Ad Clicks | The number of times a user clicked on a search advertisement for your listing and came to its Yelp business page across all platforms. |
Billable Ad Impressions | The number of times your listing was displayed in an advertisement. |
Ad Driven Biz Page Views | Ad Driven Yelp page visits is a measure of how many times your Yelp page was accessed or viewed on the Yelp website, mobile website, and mobile apps after seeing or clicking on an ad. This amount of pages visits is calculated using our 30 days attribution logic for ad clicks and 1 day for ad impressions. |
Ad Driven Calls Tracked | The number of calls made by Yelp users after seeing or clicking on your ad which were successfully answered by your business, when you're using Yelp's Call Reporting feature. |
Ad Driven Rapc Initiated | Number of times RaPC was initiated. |
Ad Driven Waitlist Visit Created | Number of times someone got in line on the Yelp Waitlist after seeing or clicking an ad. |
Ad Driven Total Leads | Total number of ad driven leads (sums all AdDrivenLeads metrics). |
Ad Driven Platform Purchase Made | Number of platform purchases that were to be fulfilled by third parties (GrubHub for food ordering, GoldStar for tickets etc.) and are attributed to an ad. |
Cost | Cost of Ad when billed |
Ad Driven Biz Page Views Percentage | It measures which percentage of biz page views didn't derive from ads. |
Ad Click Through Rate | Ad CTR measures how well Yelp performs at getting users to click on your ads. |
Average Cost Per Click | This metric measures, on average, the amount of cost per clicks that Yelp attributed to your Yelp business page for all clicks-based ad campaigns (if applicable). |
Clicks | Total number of clicks |
Searches | Total number of searches |
Page Views | Total number of page views |
Interactions | Total number of interactions |
Review Text | The text in the reviews |
Review Date | The date of the reviews |
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