What is Stackadapt?
StackAdapt is a programmatic advertising platform that distributes and promotes content using real-time, data-driven audience targeting. It offers ad formats, including display, native, video and connected TV (CTV)
How to connect your Stackadapt accounts with ReportGarden
Before connecting to Stackadapt, please make sure that you have the api_key from the Stackadapt Account settings page.
In order to link your Stackadapt accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Stackadapt
Enter the api_key in the fields shown below
Click on Submit.
You'll see that the new accounts are now available and ready for reporting
How are Stackadapt accounts imported within ReportGarden?
Each Stackadapt account can contain multiple advertisers.
In the screenshot below, the selected Stackadapt account has 3 different advertisers.
Each advertiser for a given account is imported as a unique account within ReportGarden.
Stackadapt Metrics and Dimensions
You can find a comprehensive list of dimensions and metrics supported in Stackadapt reporting
Dimensions
The following dimensions are supported for Stackadapt
Dimension | Description |
Time | Time, group by daily, weekly and monthly |
Campaigns | List of campaigns |
Line Items | List of line items |
Native Ads | List of Native Ads |
Measures
The following measures are supported for Stackadapt
Measure | Description |
Atos | The average time on site |
Clicks | No of times the ad was clicked |
Conversions | No of conversions from the ad |
Cost | Media cost |
CTR | Click-through rate |
CVR | Conversion rate |
CPA | Effective cost per action |
CPC | Effective cost per click |
CPCL |
|
CPE | Effective cost per engagement |
CPM | Effective cost per 1000 impressions |
CPV | Effective cost per view |
Engagement Rate | Total engagements divided by total impressions |
Impressions | Total number of times the ad was shown |
LTR | Left to Right |
Page Start | No of times page has been started |
Page Time | Total time |
Engagements | Engagements |
Profit | Profit |
Revenue CPC | Revenue CPC |
Revenue CPE | Revenue CPE |
Revenue CPM | Revenue CPM |
Conversion Revenue | Conversion revenue |
S Conversions | Secondary conversions |
ROAS | Return on ad spend |
TP CPC | Third-party CPC cost |
TP CPM | Third-party CPM cost |
Unique Conversions | Unique conversions |
Unique Impressions | Unique impressions |
Unique Impression Inversion Rate | Frequency |
View Percentage | Viewability |