Facebook has introduced updates to the way Page performance data is measured. Because of these changes, several older metrics have been removed or renamed. ReportGarden has already updated all Facebook widgets and metrics so that your reports continue to work smoothly.
This article explains what changed and what you can expect to see.
What has changed
Facebook has replaced some of the commonly used Page metrics with new ones that match the New Page Experience.
Metrics that have been updated
These updates have already been reflected in ReportGarden.
Page Fans is mapped internally as Page Follows
Page Impressions is mapped internally as Page Media Views
Post Impressions is mapped internally as Post Media Views
Metrics Facebook has fully removed
The following metrics are no longer provided by Facebook. ReportGarden has removed them wherever they were previously available and is being dispalyed as 0 as to not effect schedules:
Page Fan Adds
Page Fan Adds Unique
Page Fan Removes
Page Fan Removes Unique
Page Impressions Viral
Page Impressions Nonviral
Paid Page Impressions
Post Impressions Viral
Post Impressions Nonviral
Page Fans (when used with the Locale breakdown)
Do you need to do anything?
We recommend the following:
Review your existing Facebook widgets and remove any metrics that now show 0 or no longer return data
If you have any questions about these Facebook metric changes or need help adjusting your reports, please reach out to us on chat or write to [email protected]