We would like to inform you about a recent issue regarding multiple emails from the ReportGarden platform prompting users to relink their Instagram accounts.
This occurrence was a result of a modification implemented on Instagram's end. For detailed information regarding this change, please refer to the provided link.
Significantly, as a part of this change, Instagram has deprecated the engagements metric, previously acquired through the Instagram API. In its stead, a new metric, Total Interactions, has been introduced.
Quick note - total_interactions, which is listed as an alternative for some of the deprecated metrics, is currently only available using version 18.0 and does not work with older versions. When querying older versions before Dec 11, 2023, please use the engagement metric.total_interactions, which is listed as an alternative for some of the deprecated metrics, is currently only available using version 18.0 and does not work with older versions. When querying older versions before Dec 11, 2023, please use the engagement metric.
Furthermore, the following elements are also impacted, each outlined alongside its corresponding ReportGarden Dimension/Metric name:
AUDIENCE_GENDER_AGE(Gender Age)AUDIENCE_LOCALE(Locale)AUDIENCE_COUNTRY(Country)AUDIENCE_CITY(City)TAPS_FORWARD(Story Taps Forward)TAPS_BACK(Story Taps Back)EXITS(Story Exits)
Our team has proactively managed this transition, ensuring that the Engagement metric now accurately reflects the data from the Total Interactions metric. Same thing applies to all the other mentioned above.
No action is required on your part, as we have seamlessly handled this shift.
Important things to note:
In the Instagram Analytics storage integration, we unfortunately acknowledge the absence of stories data between Jan 2nd and Jan 5th, 2024, with no option for data backfill. To include this data in your reports, please provide the Business Manager download with stories data, and we will manage the backend upload for you.
Note that the "Locale" dimension is no longer accessible.
The new "Total Interactions" metric is calculated as the sum of engagements and shares.
It's crucial to note certain limitations stemming from the API:
Insights data is unavailable for any media within an album.
Story media metrics with values less than 5 are not accessible.
For Stories created by users in Europe and Japan, the replies metric now returns a value of 0.
Replies made by users in Europe and Japan for Stories are not included in the replies calculations.
Data used to calculate metrics on Instagram end may experience delays of up to 48 hours.
audience_* metrics are not available on IG Users with fewer than 100 followers.
Demographic metrics (audience_* metrics) only return the top 45 performers (e.g., for audience_city, up to 45 cities with the highest number of followers can be returned).
It's worth noting that the total may not align with the follower_count due to the mentioned considerations.
Have further questions ? Feel free to reach out to us on chat or shoot an email to [email protected]