What is Twitter?
Twitter is an online news and social networking site where people communicate in short messages called tweets
How do you link Twitter accounts on ReportGarden?
In order to link your Twitter accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Twitter Analytics
You will be redirected to Twitter authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
Twitter Analytics Metrics and Dimensions
Twitter Analytics orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for Twitter Analytics
Dimension | Description |
Time | Date - group by daily, weekly, monthly and yearly |
Tweets | Tweets posted by the user |
Measures
The following dimensions are available for Twitter Analytics
Measure | Description |
Total Favorites | Total tweets marked as favourite for the twitter profile as on the end date |
Total Listed | Total no of times the twitter profile has been listed as on the end date |
Total Followers | Total followers for the twitter profile as on the end date |
Total Tweets | Total no of tweets posted by the twitter profile as on the end date |
Total Following | Total no of profiles being followed by the twitter handle as on the end date |
Favorites | Tweets marked as favourite for the twitter profile in the given time period |
Listed | No of times the twitter profile is added to a list in the given time period |
Followers | No of followers acquired in the given time period |
Tweets | No of tweets posted in the given time period |
Following | No of new profiles being followed in the given time period |
Mentions | No of times mentioned in the given time period |
Retweets | No of retweets in the given time period |
Impressions | A count of how many times the Tweet has been viewed (not unique by user). A view is counted if any part of the Tweet is visible on the screen. |
Organic Impressions | The count of impressions from organic contexts. |
Retweet Count | A count of how many times the Tweet has been Retweeted. Please note: This does not include Quote Tweets (“Retweets with comment”). |
Organic Retweet Count | The total count of Retweets from organic contexts. |
Quote Count | A count of how many times the Tweet has been Retweeted with a new comment (message). Please note: This does not include Retweets. There are no Quote Tweets from a paid context so all Quote Tweets are organic. |
Likes Count | A count of how many times the Tweet has been liked. |
Organic Likes Count | The total count of likes from organic contexts. |
Reply Count | A count of how many times the Tweet has been replied to. |
Organic Reply Count | The total count of replies from organic contexts. |
URL Link Clicks | A count of the number of times a user clicks on a URL link or URL preview card in a Tweet. |
Organic URL Link Clicks | The count of URL link clicks from organic contexts. |
User Profile Clicks | A count of the number of times a user clicks the following portions of a Tweet: display name, user name, profile picture. |
Organic User Profile Clicks | The count of user profile clicks from organic contexts. |
Media View Count | A count of how many times the video included in the Tweet has been viewed.
This is the number of video views aggregated across all Tweets in which the given video has been posted. That means that the metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Organic Media View Count | The total count of video views from organic contexts. |
Media Playback 0% | The number of users who played through to the first quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted. |
Media Playback 25% | The number of users who played through to the second quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted. |
Media Playback 50% | The number of users who played through to the third quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted. |
Media Playback 75% | The number of users who played through to the last quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted. |
Media Playback 100% | The number of users who played through to the entire video. This reflects the number of views across all Tweets in which the given video has been posted. |
Organic Media Playback 0% | The total count of media playback 0% from organic contexts. |
Organic Media Playback 25% | The total count of media playback 25% from organic contexts. |
Organic Media Playback 50% | The total count of media playback 50% from organic contexts. |
Organic Media Playback 75% | The total count of media playback 75% from organic contexts. |
Organic Media Playback 100% | The total count of media playback 100% from organic contexts. |
Poll Results | The total number of poll results obtained from tweets with poll options |
Data Freshness and reporting durations
Twitter Analytics is a storage connector
Data is fetched every 24 hours and is updated in the system
All tweets posted by the twitter handle can be fetched into the system
Metrics like Likes, Comments, Favourites, Tweets, Listed and Following can only be obtained from the day the Twitter account has been linked with ReportGarden
Metrics like Impressions, Likes, etc can only be obtained for the profile from 30 days prior to the account being linked with ReportGarden
Data will not be fetched in the duration when the account is inactive with ReportGarden
FAQ
Q: The data that I see in Twitter is not matching with what I see in ReportGarden
A: Follow the steps below to ensure that the right settings are selected
Ensure that the right date range is selected
Ensure that the right metrics are selected
Check for any filters
Q: Likes, Followers and Favourites are not matching in ReportGarden
A: There is a delay of a maximum of 24 hours for the data to be fetched. Minor discrepancies with respect to metrics are to be expected if the reporting period is done for the last 24-48 hours.
Q: Follower count, Follows count, etc is showing as 0 in ReportGarden
A: Data can only be obtained from the day you have connected the account with ReportGarden. ReportGarden does not have access to fetch the historical data for these APIs, and we are constrained by these limitations.
While your account is with ReportGarden, your token might become invalid, which might be due to several reasons like change of password, removal of ReportGarden from the list of authorized apps in your Twitter profile, or for security reasons where Twitter might reset your credentials. In that scenario, we would recommend you to immediately relink the account with ReportGarden to avoid loss of data. An email notification is sent out when your account token is invalid.
Keeping the above two constraints in mind please ensure that
a) The date range is selected to show the duration after the account has been linked for time and overview dimension
b) Check if your account needs relink or not. You'll find the account status in the accounts section
If the account needs relink, please relink the account and ensure that the Relink Needed tag is no longer present. This will ensure that the latest data is fetched, and the data that is missing is backfilled as best as possible
Q: The metrics of tweets in Twitter is not matching with the metrics of the tweets in ReportGarden
A: We have a look-back window to gather the activities for a given tweet. In rare scenarios, we might encounter cases where there is activity on the tweet well past its lifetime. If case of any discrepancy with respect to the tweet engagement metrics, do shoot us an email and we’ll sync the data right away.