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MailChimp: Metrics and their definitions
MailChimp: Metrics and their definitions
Pratyusha Turlapati avatar
Written by Pratyusha Turlapati
Updated over 3 years ago

Here are all the metrics that ReportGarden support for MailChimp.

Metric Name

Metric Definition

Unsubscribe Count

A total number of unsubscribes for a campaign

Abuse Reports

Abuse reports for Campaign

Forward Opens

How many times the forwarded campaign has been opened

Average Subscribe Rate

The average number of subscriptions per month for the list

Average Unsubscribe Rate

The average number of unsubscriptions per month for the list

Total Forwards

The forwards and forward activity for the campaign

Industry Abuse Rate

The industry abuse rate

Industry Bounce Rate

The industry bounce rate

Industry Click Rate

The industry click rate

Industry Open Rate

The industry open rate

Industry Unopened Rate

The industry unopened rate

Industry Unsubscribe Rate

The industry unsubscribe rate

Member Count

The number of active members in the list

Campaign Count

The number of campaigns in the folder

Number of Campaigns

The number of campaigns in the folder

Unsubscribe Count

The number of members who have unsubscribed from the list

Click Rate

The number of unique clicks divided by the total number of successful deliveries

Open Rate

The number of unique opens divided by the total number of successful deliveries

Total Spent

The total amount the customer has spent

Syntax Errors

The total number of addresses that were syntax-related bounces

Clicks

The total number of clicks for the campaign

Emails Sent

The total number of emails sent for this campaign

Hard Bounces

The total number of hard bounced email addresses

Opens

The total number of opens for a campaign

Soft Bounces

The total number of soft bounced email addresses

Subscriber Clicks

The total number of subscribers who clicked on a campaign

Unique Clicks

The total number of unique clicks for links across a campaign

Unique Opens

The total number of unique opens

Total Orders

The total orders for a campaign

Total Revenue

The total revenue for a campaign

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