App Clicks

Number of app install or app open attempts

Billed Charge Local Micro

Total spend in micros

Billed Engagements

Total number of billed engagements

Card Engagements

Total number of card engagements

Clicks

Total number of clicks, including favorites and other engagements

Conversion Custom

Number of conversions of type CUSTOM and the corresponding sale amount and order quantity

Conversion Downloads

Number of conversions of type DOWNLOAD and the corresponding sale amount and order quantity

Conversion Purchases

Number of conversions of type PURCHASE and the corresponding sale amount and order quantity

Conversion Sign Ups

Number of conversions of type SIGN_UP and the corresponding sale amount and order quantity

Conversion Site Visits

Number of conversions of type SITE_VISIT and the corresponding sale amount and order quantity

Engagements

Total number of engagements

Follows

Total number of follows

Impressions

Total number of impressions

Likes

Total number of likes

Media Views

Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images.

Mobile Converison Lifetime Value Achievements Unlocked

Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED

Mobile Converison Lifetime Value Levels Achieved

Breakdown of mobile conversions of type LEVEL_ACHIEVED

Mobile Converison Lifetime value Reservations

Breakdown of mobile conversions of type RESERVATION

Mobile Conversion Achievements Unlocked

Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Add to Carts

Breakdown of mobile conversions of type ADD_TO_CART by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Add to Wishlists

Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Checkouts Initiated

Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Content Views

Breakdown of mobile conversions of type CONTENT_VIEW by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Installs

Breakdown of mobile conversions of type INSTALL by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Invites

Breakdown of mobile conversions of type INVITE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Key Page Views

Breakdown of mobile conversions of type KEY_PAGE_VIEW by post_view and post_engagement

Mobile Conversion Levels Achieved

Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Lifetime value Add to Carts

Breakdown of mobile conversions of type ADD_TO_CART

Mobile Conversion Lifetime Value Add to Wishlists

Breakdown of mobile conversions of type ADD_TO_WISHLIST

Mobile Conversion Lifetime value Checkouts Initiated

Breakdown of mobile conversions of type CHECKOUT_INITIATED

Mobile Conversion Lifetime Value Invites

Breakdown of mobile conversions of type INVITE

Mobile Conversion Lifetime Value Payment Info Additions

Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION

Mobile Conversion Lifetime value Purchases

Breakdown of mobile conversions of type PURCHASE

Mobile Conversion Lifetime Value Rates

Breakdown of mobile conversions of type RATE

Mobile Conversion Lifetime Value Shares

Breakdown of mobile conversions of type SHARE

Mobile Conversion Lifetime Value Signups

Breakdown of mobile conversions of type SIGN_UP

Mobile Conversion Lifetime Value Spend Credits

Breakdown of mobile conversions of type SPENT_CREDIT

Mobile Conversion Lifetime Value Tutorials Completed

Breakdown of mobile conversions of type TUTORIAL_COMPLETED

Mobile Conversion Lifetime Value Updates

Breakdown of mobile conversions of type UPDATE

Mobile Conversion Logins

Breakdown of mobile conversions of type LOGIN by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Payment Info Additions

Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Rates

Breakdown of mobile conversions of type RATE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Re-Engages

Breakdown of mobile conversions of type RE_ENGAGE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Reservations

Breakdown of mobile conversions of type RESERVATION by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Searches

Breakdown of mobile conversions of type SEARCH by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Shares

Breakdown of mobile conversions of type SHARE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Spend Credits

Breakdown of mobile conversions of type SPENT_CREDIT by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Tutorials Completed

Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Updates

Breakdown of mobile conversions of type UPDATE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Qualified Impressions

Total number of qualified impressions

Replies

Total number of replies

Retweets

Total number of retweets

Video Content Starts

Total number of video playback starts

Video CTA Clicks

Total clicks on the call to action

Video Total Views

Total number of video views

Video Views to 100%

Total number of views where at least 100% of the video was viewed.

Video Views to 25%

Total number of views where at least 25% of the video was viewed.

Video Views to 50%

Total number of views where at least 50% of the video was viewed.

Video Views to 75%

Total number of views where at least 75% of the video was viewed