Time - Group By Daily

Aggregates data by day, allowing for daily performance tracking.

Time - Group By Weekly

Aggregates data by week, useful for weekly trend analysis.

Time - Group By Monthly

Aggregates data by month, providing a broader performance overview.

Time - Group By Hourly

Aggregates data by hour, useful for understanding performance trends within a day.

Time - Group By Quarterly

Aggregates data by quarter, ideal for seasonal performance reviews.

Time - Group By Yearly

Aggregates data by year, allowing for long-term trend analysis.

Ad Group

A collection of ads and keywords within a campaign sharing the same budget and targeting.

Ad Group Ad Rotation Mode

Specifies how ads in the ad group are rotated, such as 'Optimize' or 'Rotate indefinitely'.

Ad Group Labels

Labels applied to ad groups for organizational purposes.

Ad Group Engine Status

The status of the ad group as reported by the advertising platform, such as 'Active' or 'Paused'.

Ad Group Status

The operational status of the ad group, such as 'Enabled' or 'Disabled'.

Ad Group Type

The type of ad group, such as 'Search' or 'Display'.

Ad Group Ad

Specific ads associated with the ad group.

Ad Type

The format of the ad, such as 'Text,' 'Image,' or 'Video'.

Ad Group Ad Status

The current status of an ad within the ad group, such as 'Active' or 'Paused'.

Ad Group Ad Engine Status

The status of the ad as reported by the advertising platform.

Ad Group Asset

Assets such as images or videos associated with the ad group.

Ad Group Asset Status

The status of the assets associated with the ad group, such as 'Active' or 'Paused'.

Age Range View

Breakdown of performance data by the age range of the audience.

Asset Set Asset

Assets that are part of an asset set used in campaigns or ad groups.

Asset Set Asset Status

The approval or activity status of assets in the asset set.

Campaign

The overarching structure that contains ad groups, keywords, and settings.

Campaign Serving Status

The serving status of the campaign, such as 'Eligible' or 'Paused'.

Campaign Status

The current operational status of the campaign.

Campaign Asset

Assets such as images or videos at the campaign level.

Campaign Asset Status

The status of campaign-level assets, such as 'Active' or 'Disapproved'.

Campaign Audience View

Performance data broken down by audience segments targeted in the campaign.

Cart Data Sales View

E-commerce data showing sales associated with cart activity.

Dynamic Search Ads Search Term View

Search terms that triggered dynamic search ads.

Gender View

Performance data segmented by gender of the audience.

Keyword View

Performance data segmented by specific keywords used.

Location View

Performance data segmented by geographic locations.

Product Group View

Performance data segmented by product groups used in shopping campaigns.

Shopping Performance View

Performance metrics specific to shopping campaigns.

Webpage View

Performance data segmented by webpages targeted in dynamic ads.

Ad Network Type

The type of network where the ad appeared, such as 'Search' or 'Display'.

Conversion Action

The specific conversion action tracked, such as 'Purchase' or 'Sign-up'.

Asset Interaction Target Asset

Assets that users interacted with during their journey.

Conversion Action Category

The category of the conversion action, such as 'Lead' or 'Purchase'.

Conversion Action

Specific user actions tracked as conversions.

Device

The type of device where the ad was shown, such as 'Mobile' or 'Desktop'.

Geo Target City

Performance data segmented by target city.

Geo Target Country

Performance data segmented by target country.

Geo Target Metro

Performance data segmented by target metropolitan area.

Geo Target Region

Performance data segmented by target region or state.

Overview

A summary of key performance metrics across all campaigns.

Absolute Top Impression Percentage

The percentage of your ad impressions that are shown in the absolute top position above all organic search results.

All Conversions

The total number of conversions across all tracked actions, including purchases, signups, or other desired outcomes.

All Conversions By Conversion Date

The total number of conversions recorded by the actual conversion date rather than the click date.

All Conversions From Click To Call

Conversions from customers clicking your ad to initiate a phone call.

All Conversions From Directions

Conversions from customers clicking to get directions to your business.

All Conversions From Interactions Rate

The rate at which all conversions occur after ad interactions, calculated as (All Conversions / Interactions).

All Conversions From Interactions Value Per Interaction

The average value of all conversions from interactions, calculated as (All Conversions Value / Interactions).

All Conversions From Menu

Conversions that result from users interacting with your menu options.

All Conversions From Order

Conversions that result from users placing an order after interacting with your ad.

All Conversions From Other Engagement

Conversions from other customer engagements that are not explicitly categorized, such as clicking on media or other assets.

All Conversions From Store Visit

Conversions tracked from users visiting your physical store location after engaging with your ad.

All Conversions From Store Website

Conversions resulting from users interacting with your store’s website after clicking your ad.

All Conversions Value

The total value of all recorded conversions, often derived from the revenue or assigned value for conversion actions.

All Conversions Value By Conversion Date

The total value of all conversions attributed to the actual conversion date.

All Conversions Value Per Cost

The value of all conversions divided by the total cost, measuring the return on ad spend (ROAS).

Average Cost

The average amount spent per ad interaction, calculated as (Total Spend / Total Interactions).

Average CPC

The average cost per click, calculated as (Total Spend / Total Clicks).

Average CPM

The average cost per 1,000 impressions, calculated as (Total Spend / (Impressions / 1,000)).

Average Quality Score

The average quality score of your keywords, which indicates relevance to the search query, ad quality, and landing page experience.

Clicks

The number of times users clicked on your ad.

Client Account Conversions

The number of conversions attributed to the client's account.

Client Account Conversions Value

The total value of conversions attributed to the client's account.

Client Account View Through Conversions

The number of view-through conversions attributed to the client’s account, where users saw the ad but did not click before converting.

Content Budget Lost Impression Share

The percentage of content impressions lost due to budget limitations.

Content Impression Share

The percentage of impressions your ad received compared to the total available impressions for the content network.

Content Rank Lost Impression Share

The percentage of impressions lost due to ad rank issues in the content network.

Conversions

The total number of completed actions defined as goals, such as purchases or sign-ups.

Conversions By Conversion Date

The total number of conversions counted by the date of the conversion event.

Conversions From Interactions Rate

The rate of conversions resulting from interactions, calculated as (Conversions / Interactions).

Conversions From Interactions Value Per Interaction

The value of conversions from interactions divided by the total interactions, measuring average conversion value per interaction.

Conversions Value

The total value of conversions based on the assigned values for each conversion action.

Conversions Value By Conversion Date

The total value of conversions calculated using the date the conversion occurred.

Conversions Value Per Cost

The value of conversions divided by the total cost, measuring the efficiency of ad spend.

Cost Micros

The total cost of the ad campaign, reported in micros (1,000,000 micros = 1 unit of currency).

Cost Per All Conversions

The average cost for each conversion across all tracked actions, calculated as (Total Cost / All Conversions).

Cost Per Conversion

The average cost per conversion, calculated as (Total Cost / Total Conversions).

Cost Per Current Model Attributed Conversion

The average cost per conversion attributed to the current attribution model.

Cross Device Conversions

The number of conversions that occurred across multiple devices after users interacted with your ad.

Cross Device Conversions Value

The total value of cross-device conversions.

Cross Sell Cost Of Goods Sold Micros

The cost of goods sold for cross-sell conversions, reported in micros.

Cross Sell Gross Profit Micros

The gross profit from cross-sell conversions, reported in micros.

Cross Sell Revenue Micros

The revenue from cross-sell conversions, reported in micros.

Cross Sell Units Sold

The number of units sold through cross-sell conversions.

CTR

The click-through rate, calculated as (Clicks / Impressions) x 100.

Historical Landing Page Quality Score

The historical quality score for your landing pages based on relevance, user experience, and other factors.

Historical Quality Score

The historical average quality score for your keywords or ads.

Historical Search Predicted CTR

The historical predicted click-through rate for your ads in search results.

Impressions

The number of times your ad was shown on search results pages or other platforms.

Interaction Rate

The rate of interactions with your ad, calculated as (Interactions / Impressions).

Interactions

The total number of engagements with your ad, such as clicks or other interactions.

Invalid Click Rate

The percentage of clicks identified as invalid, calculated as (Invalid Clicks / Total Clicks).

Invalid Clicks

The number of clicks deemed invalid, such as those from bots or accidental clicks.

Lead Cost Of Goods Sold Micros

The cost of goods sold for leads generated through your ads, reported in micros.

Lead Gross Profit Micros

The gross profit from leads generated through your ads, reported in micros.

Lead Revenue Micros

The revenue generated from leads, reported in micros.

Lead Units Sold

The number of units sold as a result of leads generated through your ads.

Mobile Friendly Clicks Percentage

The percentage of clicks that come from mobile-friendly interactions.

Search Absolute Top Impression Share

The percentage of impressions where your ad appears in the absolute top position on search results.

Search Budget Lost Absolute Top Impression Share

The percentage of absolute top impressions lost due to budget constraints in search campaigns.

Search Budget Lost Impression Share

The percentage of impressions lost due to budget constraints in search campaigns.

Search Budget Lost Top Impression Share

The percentage of top impressions lost due to budget limitations in search campaigns.

Search Click Share

The share of all potential clicks your ads received, calculated as (Clicks / Total Eligible Clicks).

Search Exact Match Impression Share

The percentage of exact match keyword impressions you received out of the total available exact match impressions.

Search Impression Share

The percentage of impressions your ad received compared to the total eligible impressions.

Search Rank Lost Absolute Top Impression Share

The percentage of absolute top impressions lost due to ad rank issues in search campaigns.

Search Rank Lost Impression Share

The percentage of impressions lost due to ad rank issues in search campaigns.

Search Rank Lost Top Impression Share

The percentage of top impressions lost due to ad rank issues in search campaigns.

Search Top Impression Share

The percentage of impressions your ad received in the top position compared to the total available top impressions.

Top Impression Percentage

The percentage of ad impressions that appear in the top positions on search results pages.

Value Per All Conversions

The average value of all conversions, calculated as (All Conversions Value / All Conversions).

Value Per All Conversions By Conversion Date

The average value of all conversions by the conversion date, calculated as (All Conversions Value By Conversion Date / All Conversions).

Value Per Conversion

The average value of a conversion, calculated as (Total Conversions Value / Total Conversions).

Value Per Conversions By Conversion Date

The average value of a conversion, calculated by conversion date as (Conversions Value By Conversion Date / Conversions).

Visits

The total number of visits to your website driven by your ads.

Ad Group Ad Rotation Mode

The mode of ad rotation set for the ad group, such as 'Optimize' or 'Rotate indefinitely'.

AdGroup Cpc Bid Micros

The cost-per-click bid for the ad group, reported in micros.

AdGroup End Date

The end date for the ad group's scheduled duration.

AdGroup Engine Status

The status of the ad group as reported by the advertising platform, such as 'Active' or 'Paused'.

AdGroup Labels

Labels applied to the ad group for categorization or organization purposes.

AdGroup Name

The name assigned to the ad group.

AdGroup StartDate

The start date for the ad group's scheduled duration.

AdGroup Status

The current status of the ad group, such as 'Active,' 'Paused,' or 'Removed'.

AdGroup Type

The type of ad group, such as 'Search' or 'Display'.

Campaign Name

The name assigned to the campaign.

Campaign Budget

The total budget allocated for the campaign.

Campaign End Date

The end date for the campaign's scheduled duration.

Campaign Labels

Labels applied to the campaign for categorization or organization purposes.

Campaign Serving Status

The serving status of the campaign, indicating if the ads are eligible to show, such as 'Eligible' or 'Disapproved'.

Campaign Start Date

The start date for the campaign's scheduled duration.

Campaign Status

The current status of the campaign, such as 'Active,' 'Paused,' or 'Removed'.

Customer Account Status

The current status of the customer account, such as 'Active,' 'Suspended,' or 'Closed'.

Customer Status

The status of the customer in the system, indicating their account's operational state.

Customer Account Type

The type of customer account, such as 'Agency' or 'Advertiser'.

Customer ID

The unique identifier assigned to the customer account.

AdGroupAd AdName

The name or title assigned to the specific ad in the ad group.

AdGroupAd AdType

The type of ad, such as 'Text,' 'Image,' or 'Video'.

AdGroupAd Ad Expanded Text Ad Headline

The headline of the expanded text ad associated with the ad group.

AdGroupAd Engine Status

The status of the ad as reported by the advertising platform, such as 'Approved' or 'Disapproved'.

Ad Group Asset Status

The status of assets associated with the ad group, indicating availability or approval.

Ad Group Asset

Assets associated with the ad group, such as images, videos, or text snippets.

Ad Asset Set

The display name of the asset in the asset set, used for identification.

Asset Set Asset Status

The status of the asset in the asset set, such as 'Active' or 'Paused'.

Campaign Manual CPA

The manual cost-per-acquisition (CPA) bid set at the campaign level.

Campaign Manual CPM

The manual cost-per-thousand-impressions (CPM) bid set at the campaign level.

Campaign Target CPM

The target CPM bid set at the campaign level, indicating the desired cost per thousand impressions.

Campaign Ad Serving Optimization Status

The optimization status of ad serving for the campaign, such as 'Optimize for clicks' or 'Rotate indefinitely'.

Bidding Strategy Type

The type of bidding strategy used for the campaign, such as 'Manual CPC' or 'Target ROAS'.

Campaign Advertising Channel Type

The type of advertising channel used in the campaign, such as 'Search' or 'Display'.

Campaign Advertising Channel SubType

The subcategory of the advertising channel, such as 'Shopping' or 'Video'.

Campaign Asset Status

The status of campaign-level assets, indicating their approval or activity state.

Client Account Cross Sell Cost Of Goods Sold Micros

The cost of goods sold for cross-sell conversions in the client account, reported in micros.

Client Account Cross Sell Gross Profit Micros

The gross profit from cross-sell conversions in the client account, reported in micros.

Client Account Cross Sell Revenue Micros

The revenue from cross-sell conversions in the client account, reported in micros.

Client Account Cross Sell Units Sold

The number of units sold through cross-sell conversions in the client account.

Client Account Lead Cost Of Goods Sold Micros

The cost of goods sold for leads in the client account, reported in micros.

Client Account Lead Gross Profit Micros

The gross profit from leads in the client account, reported in micros.

Client Account Lead Revenue Micros

The revenue generated from leads in the client account, reported in micros.

Client Account Lead Units Sold

The number of units sold from leads in the client account.

Landing Page

The webpage users are directed to after clicking on an ad.