We're excited to introduce the MNTN integration in ReportGarden. You can now connect your MNTN account to automatically import your Connected TV campaign data and include it in your dashboards and reports alongside your other marketing channels.
This guide explains how to connect your MNTN account and start reporting.
Before You Begin
Before connecting your account, make sure you have:
An active MNTN account
Your MNTN API key
Admin or Manager access to your ReportGarden workspace
If you don't have your API key, sign in to your MNTN account and navigate to My Account > API, or visit https://ui.mountain.com/myaccount/api after signing in. If you're unable to access the API page, please contact your MNTN account representative.
Step 1: Copy Your MNTN API Key
Sign in to your MNTN account.
Open My Account from the account menu.
Select API from the left navigation panel, or visit https://ui.mountain.com/myaccount/api.
Click Copy to copy your API key.
Note: Your API key provides access to your reporting data. Treat it like a password and only share it with trusted applications.
Step 2: Connect MNTN in ReportGarden
In ReportGarden, navigate to Accounts.
Click Link Account button on the top right.
Select MNTN from the list of available integrations. (If you don't see the MNTN integration in your workspace, contact [email protected] to have it enabled.)
4. Paste your MNTN API key into the API Key field.
5. Click Submit
Once the connection is successful, you'll see a confirmation message indicating that your account has been linked successfully.
Supported Metrics and Dimensions
Metrics
Metric Name | Definition |
Impressions | Number of times your ad was served across Connected TV and other channels |
Spend | Total amount spent delivering ads during the reporting period |
Visits | Number of website visits attributed to your MNTN campaigns |
Conversions | Number of conversion actions (purchases, sign-ups, etc.) attributed to your campaigns |
ROAS | Return on ad spend: revenue generated per dollar spent |
CPA | Cost per acquisition: Spend ÷ Conversions |
CPM | Average cost per 1,000 impressions: (Spend ÷ Impressions) × 1,000 |
Completed Views | Number of times your video ad was watched to completion |
Households Reached | Number of unique households your ads were served to |
Visit Rate (%) | Percentage of impressions that resulted in a site visit |
Conversion Rate (%) | Percentage of visits that resulted in a conversion |
Cost Per Visit | Average cost of each attributed site visit: Spend ÷ Visits |
Total Visit Assists | Visits where a MNTN ad contributed along the path but wasn't the last touch |
Total Conversion Assists | Conversions where a MNTN ad contributed along the path but wasn't the last touch |
Order Value | Total revenue from attributed conversions |
Total Conversion Assist Order Value | Total revenue from conversions your MNTN ads assisted |
Average Order Value | Average revenue per attributed conversion: Order Value ÷ Conversions |
TV Spend | Amount spent specifically on Connected TV delivery |
Multi-Touch Spend | Amount spent on multi-touch (retargeting/cross-channel) delivery |
TV Commercials Aired | Number of TV commercial spots aired |
Multi-Touch Impressions | Impressions served through multi-touch (retargeting/cross-channel) delivery |
Status | Current status of the campaign (e.g., active, paused) |
Campaign Objective | The objective the campaign is optimized toward |
Goal Type | The type of goal set for the campaign (e.g., ROAS, CPA) |
Goal Value | The target value set for the campaign goal |
Active Budget | The budget currently allocated to the campaign |
Campaign Start Date | The date the campaign started |
Campaign End Date | The date the campaign is scheduled to end |
Dimensions
Dimension | Definition |
Overview | Aggregated performance across the entire account or reporting scope |
Time - Group By Daily | Metrics broken down day by day, ideal for trend analysis |
Time - Group By Monthly | Metrics grouped by month for longer-term performance views |
Campaigns | Metrics grouped by campaign, including status, objective, goals, budget, and flight dates |
Creative | Metrics grouped by individual creative, so you can compare ad performance |
Channel | Metrics grouped by delivery channel (e.g., Connected TV, desktop, mobile) |
Marketing Strategy | Metrics grouped by MNTN marketing strategy (e.g., prospecting vs. retargeting) |
TV Network | Metrics grouped by the TV network where your ads aired |
Publisher | Metrics grouped by the streaming publisher or app where your ads were served |
Audience/Keyword Segment | Metrics grouped by the audience or keyword segment targeted |
Ad Size | Metrics grouped by ad dimensions/format |
Frequently Asked Questions
Why can't I connect my MNTN account?
Double-check that your API key was copied correctly with no extra spaces, that it's still active, and that you have the right permissions in your MNTN account. If it still doesn't work, try generating a new key and reconnecting.
Why isn't my data showing up in reports?
First confirm your account is connected and that your campaigns have data within the selected date range. Keep in mind that Connected TV attribution (visits and conversions) can take some time to finalize, so very recent dates may show partial data. If the connection looks fine but data is still missing, try refreshing the connection or reach out to ReportGarden Support.
What's the difference between Impressions and Multi-Touch Impressions?
Impressions cover your overall ad delivery, while Multi-Touch Impressions specifically track ads served through MNTN's multi-touch/retargeting delivery across devices. Similarly, TV Spend and Multi-Touch Spend let you split your investment between Connected TV and multi-touch delivery.
Can I reconnect or replace my API key later?
Yes. If your key is rotated, expires, or is revoked, just reconnect the account in ReportGarden with a new key - your reports and data sync will pick up right where they left off.