What is Pinterest?
Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards.
How do you link Pinterest Ads accounts on ReportGarden?
In order to link your Pinterest Ads accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Pinterest Ads
You will be redirected to Pinterest Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
Attribution windows an ad actions
All attribution windows are supported through ReportGarden. You can see them on the basic tab as follows
These metrics are mapped to the conversion window and date as follows
Click window days - Sets the number of days to use as the conversion attribution window for a pin click action -- that is, the number of days during which a conversion can be attributed to a pin click. The default value is 30 days; available values are 1, 7, 30, and 60 days.
View window days - Number of days to use as the conversion attribution window for a view action -- that is, the number of days during which a conversion can be attributed to a view. The default value is 1 day; available values are 1, 7, 30, and 60 days.
Engagement window days - Number of days to use as the conversion attribution window for an engagement action -- that is, the number of days during which a conversion can be attributed to an engagement (saves, closeups, link clicks, and carousel card swipes). The default value is 30 days; available values are 1, 7, 30, and 60 days.
Conversion report time - Conversion metrics can be reported either by the date the user interacted with the ad (time of ad action), or by the date the user completed a conversion event (time of conversion).
For instance, if a user clicks on an ad on, say, Friday of week 1, but converts on the site on Monday of week 2, the conversion will be reported differently depending on the selection made:
If time of ad action is selected, the conversion will be reported for week 1 (when the ad was clicked).
If time of conversion is selected, the conversion will be reported for week 2 (when the conversion took place).
Pinterest Ads Metrics and Dimensions
Pinterest Ads orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for Pinterest Ads
Dimension | Description |
Time | Date - group by daily, weekly, monthly and yearly |
Campaign | The ad campaigns setup in Pinterest |
Adgroup | The adgroups setup in Pinterest |
Ad | The ad (promoted pin) setup in Pinterest |
Campaign Status | The status of the campaign. Can be one of ACTIVE, PAUSED or ARCHIVED |
Campaign Objective Type | The objective of the campaign. Can be one of CONSIDERATION (formerly traffic), CONVERSIONS, VIDEO VIEWS |
Adgroup Status | The status of given ad group. Can be one of RUNNING, PAUSED, NOT STARTED, COMPLETED, ADVERTISER DISABLED, or ARCHIVED |
Adgroup Placement Group | The placement type of the Adgroup |
Adgroup Pacing Delivery Type | The pacing delivery type of the Adgroup |
Adgroup Conversion Learning Mode Type | The conversion learning mode type of the Adgroup |
Adgroup Summary | The summary of the Adgroup |
Adgroup Billable Event | The billable event of the Adgroup |
Ad Creative Type | The creative type of the ad |
Ad Name | The name of the ad |
Ad Status | The status of the ad. |
Ad Review Status | The review status of the ad |
Ad Summary Status | The summary status of the ad |
Metrics
The following metrics are available for Pinterest Ads
Measures | Description |
Total Saves | Total number of times your ad was saved (paid and earned) |
Earned Saves | Total number of times your ad was saved from another person's board |
Paid Saves | Total number of times your ad was saved |
Spend | Total amount you have spent during the reporting time period |
Pin Clicks | Number of pin clicks on your ad (paid and earned) |
Earned Pin Clicks | Total number of Pin clicks from ads saved to another person's board |
Paid Pin Clicks | Total number of Pin clicks from your ads |
Impressions | Number of times your ad was on screen (paid and earned) |
Gross Impressions | Unfiltered number of times your ad was on screen (paid) |
Paid Impressions | The number of times your ad was shown on screen |
Earned Impressions | Number of times your ad was on screen after being saved to another person’s board |
Paid CTR | Paid Pin clicks divided by paid impressions |
Earned CTR | Earned Pin clicks divided by earned impressions |
Total CTR | Total Pin clicks divided by total impressions |
CPM | Average cost of 1000 paid impressions |
Cost per Engagement | Spend divided by total engagements |
Paid Engagements | Paid actions taken as a result of your ads |
Earned Engagements | Earned actions from ads saved to boards |
Total Engagements | The total number of engagements on your ads, including clicks, saves, carousel swipes, collections secondary saves, page forwards and page back |
Paid Engagement Rate | Paid engagements divided by paid impressions |
Earned Engagement Rate | Earned engagements divided by earned impressions |
Total Engagement Rate | Total engagements divided by total impressions |
Paid Save Rate | Paid Saves divided by paid impressions |
Earned Save Rate | Percentage of times your ad was viewed and saved after being saved to another person's board |
Total Save Rate | Total saves divided by total impressions |
*Reach | Total number of unique users who saw your ads. This value is an approximation with 2.344% margin of error brought by Theta sketch. Note: Due to the rate limits imposed by Pinterest Ads, Reach data in will not reflect accurately in your reports as it. is not an aggregated metric. |
*Frequency | The average number of times each user saw your ad. Calculated as impressions divided by reach. Note: Due to the rate limits imposed by Pinterest Ads, Frequency data in will not reflect accurately in your reports as it. is not an aggregated metric. |
Paid Outbound Clicks | The total number of clicks to the destination URL associated with your ad |
Earned Outbound Clicks | The total number of clicks to the destination URL associated with your ad saved to another person's board |
Total Outbound Clicks | The total number of clicks to the destination URL associated with your ad (paid and earned) |
Cost per click | Average cost per pin click |
Promoted Taps | The number of times someone taps on a product tagged within an Idea Pin you promoted. |
Taps (Other boards) | The number of times someone taps on a product tagged within an Idea ad saved to another person's board. |
Total Engagement Signup | Total number of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
Total Engagement Checkout | Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
Total Click Signup | Number of signup events resulting from clicks on your ad. |
Total Click Checkout | Total number of checkout events resulting from clicks on your ad |
Total View Signup | Number of signup events resulting from views of your ad. |
Total View Checkout | Total number of checkout events resulting from views of your ad. |
Total Conversions | Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction |
Total Engagement Sign up Value | Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
Total Engagement Checkout Value | Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
Total Click Signup Value | Total value of signup events resulting from clicks on your ad. |
Total Click Checkout Value | Total value of checkout events resulting from clicks on your ad. |
Total View Signup Value | Total value of signup events resulting from views of your ad. |
Total View Checkout Value | Total value of checkout events resulting from views of your ad. |
Total Page Visits | Total number of page visit events resulting from interactions with your ad. |
Total Signups | Total number of signup events resulting from interactions with your ad. |
Total Checkouts | Total number of checkout events that resulted from interactions with your ad. |
Total Sign up Value | Total value of signup events resulting from interactions with your ad. |
Total Checkout Value | Total number of checkout events that resulted from interactions with your ad. |
Cost per Page Visit | Average cost per page visit event. |
Checkout ROAS | Average return on ad spend for checkout events. |
Cost per Web Checkout | Average cost per web checkout |
Web Checkout ROAS | Average return on ad spend for web checkout events |
Total Web Checkout | Total number of web checkout events resulting from clicks on your ad. |
Total Web Checkout Value | Total value of web checkout events resulting from interactions with your ad. |
Total Web Click Checkout | Total number of web checkout events resulting from click-throughs on your ad. |
Total Web Click Checkout Value | Total value of web checkout events resulting from click-throughs on your ad |
Total Web Engagement Checkout | Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). |
Total Web Engagement Checkout Value | Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). |
Total Web View Checkout | Total number of web checkout events resulting from views of your ad. |
Total Web View Checkout Value | Total value of web checkout events resulting from views of your ad. |
Cost Per Video View | Average cost per video view |
Cost per Video View (100%) | Average cost per video view that was played to completion |
Cost per Video View (95%) | Average cost per video view that was played to 95% completion |
3 sec video views | Total number of times your video ad played continuously for at least 3 seconds while 50% visible (paid and earned) |
Total views 100% complete | Total number of times your video ad played to 100% of its length, including views that skipped ahead to this point (paid and earned) |
Total Video starts | Total number of times your video ad started playing (paid and earned) |
Total Videos 25% complete | Total number of times your video ad played to 25% of its length, including views that skipped ahead to this point (paid and earned) |
Total Videos 50% complete | Total number of times your video ad played to 50% of its length, including views that skipped ahead to this point (paid and earned) |
Total Video 75% complete | Total number of times your video ad played to 75% of its length, including views that skipped ahead to this point (paid and earned) |
Total Videos 95% complete | Total number of times your video ad played to 95% of its length, including views that skipped ahead to this point (paid and earned) |
Total Video Views | Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned) |
Total Average play watch time | Averaged across all videos that begin playback, including seeks and loops. Start time triggered when video begins playback. |
Paid 3 sec video views | The number of times your video ad played continuously for 3 seconds while 50% in view |
Paid views 100% complete | Number of times your video ad reached 100% of its length, including views that skipped ahead to this point |
Paid Video Starts | Number of times your video ad started playing |
Paid Video 25% complete | Number of times your video ad reached 25% of its length, including views that skipped ahead to this point |
Paid Video 50% complete | Number of times your video ad reached 50% of its length, including views that skipped ahead to this point |
Paid Video 75% complete | Number of times your video ad reached 75% of its length, including views that skipped ahead to this point |
Paid Videos 95% complete | Number of times your video ad reached 95% of its length, including views that skipped ahead to this point |
Paid Video Views | The number of times your video ad played continuously for 2 seconds while 50% in view |
Earned 3 sec video views | The number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person's board |
Earned views 100% complete | Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point |
Earned Video Starts | Total number of times your video ad started playing after it was saved to another person's board |
Earned Video 25% complete | Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point |
Earned Video 50% complete | Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point |
Earned Video 75% complete | Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point |
Earned Videos 95% complete | Total number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point |
Earned Video Views | The number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board |
Data Freshness and reporting durations
Pinterest Ads is a live data connector
Data can only be fetched for the last 6 months. Beyond that, data cannot be retrieved.
Data can only be fetched 1 day prior to the current day. Current day's data cannot be fetched as it is being processed. Frequently querying live data for the current date is not possible due to the rate limits imposed by the Pinterest team
Limitations
When using the dimension Ads - you can only get the Pinterest pin preview of the ad in question if the account that you have used to connect the Pinterest Ad Account has access to the Pins . If you want to avoid showing invalid ad previews, please use the Ad Name dimension
For eg, if you are managing the Pinterest Ad Account of a brand, named ACME Inc, whose pinterest handle is acmeinc you will only be able to see the pin previews if you are able to connect the ad account with the handle acmeinc.
Data for Reach and Frequency will not match with what you see in the dashboard for Pinterest Ads. This is because, we treat reach and frequency as an aggregated metric. This will be accommodated in the future releases as and when Pinterest Ads API allows higher rate limits, so that we can fetch the data and treat it as a non aggregated metric.
FAQ
The data that I see in Pinterest Ads dashboard is not matching with what I see in ReportGarden
Ensure that the right date range is selected
Ensure that the right metrics are selected
Check for any filters
Check for the right values of
Click window days
Engagement window days
View window days
Conversion Report Time