What is Choozle?
Choozle provides is a digital advertising software platform that leverages detailed consumer data to powerful programmatic advertising campaigns across display, video, mobile and other mediums.
How do you link Choozle accounts on ReportGarden?
In order to link your Choozle accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Choozle
Enter your email and access key. In order to get the access key, please reach out to your dedicated account manager at Choozle.
Choozle Metrics and Dimensions
Choozle orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for Choozle
Dimension | Description |
Time | Date - group by daily, weekly, monthly and yearly |
Campaign Name | Name of your ad campaign. |
Adgroup | Name of the adgroup |
Measures
The following measures are available for Choozle
Measure | Description |
Impressions Won | Total no of impressions that were won/purchased |
Impressions Bid On | Total no of impressions that were bid on, but not necessary won/purchased |
CTR | The amount spent to get an advertisement clicked |
CPA | The target you wish ti pay in order to attain a conversion |
Conversions | No of times a call to action performs a desired action |
Advertiser Cost | Spend for the given campaign/adgroup. It is media spend + data cost |
CPC | Cost per click on ad |
CPM | Cost per 1000 impressions. Under this pricing model, the publisher is paid every time a website visitor sees an ad. Example: a website that charges a CPM of $5 will earn $5 for every 1,000 ads that its visitors see. |
Clicks | No of clicks |
Data Freshness and reporting durations
Choozle is a live data connector