What is Twitter Ads?
Twitter Ads are the perfect complement to organic content strategy. The promoted, paid content you create in your campaigns will appear as Promoted Ads and/or Follower Ads — all exposed to a broad audience of your choice for increased exposure and visibility.
How do you link Twitter Ads accounts on ReportGarden?
In order to link your Twitter Ads accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Twitter Ads
You will be redirected to Twitter authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
Twitter Ads Metrics and Dimensions
Twitter Ads orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for Twitter Ads
Dimension | Definition |
Time | Date - group by daily, weekly, monthly and yearly |
Account | The Twitter Ad account from which the ads are run |
Campaigns | Campaigns within the Twitter Ad account |
Line Items | Line Items within the Twitter Ad account |
Gender | Gender of the audience of the Twitter Ad account |
Keywords | Keywords used for the Twitter Ads |
Languages | Language(s) targeted by Twitter Ads |
Locations | Locations targeted by the ads |
Platforms | Platforms on which the ads are shown |
Similar to Followers of User | Similar to followers of the user |
Conversion Tags | Conversion tags used for conversions |
Events | Events targeted by the ad |
Interests | Interests targeted by the ad |
TV Shows | TV Shows targeted by the ad |
Funding Instruments | Line(s) of credit used for payment |
Promoted Tweets | Tweets that have been promoted by the Twitter ad account |
Measures
The following dimensions are available for Twitter Ads
Metric | Definition |
App Clicks | Number of app install or app open attempts |
URL Clicks |
|
Billed Charge Local Micro | Total spend in micros |
Billed Engagements | Total number of billed engagements |
Card Engagements | Total number of card engagements |
Clicks | Total number of clicks, including favorites and other engagements |
Conversion Custom | Number of conversions of type CUSTOM and the corresponding sale amount and order quantity |
Conversion Downloads | Number of conversions of type DOWNLOAD and the corresponding sale amount and order quantity |
Conversion Purchases | Number of conversions of type PURCHASE and the corresponding sale amount and order quantity |
Conversion Sign Ups | Number of conversions of type SIGN_UP and the corresponding sale amount and order quantity |
Conversion Site Visits | Number of conversions of type SITE_VISIT and the corresponding sale amount and order quantity |
Engagements | Total number of engagements |
Follows | Total number of follows |
Impressions | Total number of impressions |
Likes | Total number of likes |
Media Views | Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images. |
Engagement Rate | Rate of engagement |
CPE | Cost per engagement |
CPM | Cost per million impressions |
Click Rate | Clicks / Impressions |
CPLC | Cost per lead conversion |
Total Conversions | Total conversions |
Conversion Rate | Rate of conversions |
CPA | Cost per acquisition (all conversions) |
App Click Rate | App clicks / impression |
CPAC | Cost per app clicks |
CPI | Cost per mobile conversion installs |
Follow Rate | Rate of following |
Leads | Leads (Card engagements) |
Lead Rate | Rate of leads (Card engagement rate) |
Cost per Lead | Cost per lead |
Video Rate | Rate of videos viewed |
Cost per Video View | Cost per video view |
Qualified Impression Rate | Rate of qualified impressions |
qCPM | Cost per qualified impression |
Mobile Converison Lifetime Value Achievements Unlocked | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED |
Mobile Converison Lifetime Value Levels Achieved | Breakdown of mobile conversions of type LEVEL_ACHIEVED |
Mobile Converison Lifetime value Reservations | Breakdown of mobile conversions of type RESERVATION |
Mobile Conversion Achievements Unlocked | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Add to Carts | Breakdown of mobile conversions of type ADD_TO_CART by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Add to Wishlists | Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Checkouts Initiated | Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Content Views | Breakdown of mobile conversions of type CONTENT_VIEW by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Installs | Breakdown of mobile conversions of type INSTALL by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Invites | Breakdown of mobile conversions of type INVITE by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Key Page Views | Breakdown of mobile conversions of type KEY_PAGE_VIEW by post_view and post_engagement |
Mobile Conversion Levels Achieved | Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Lifetime value Add to Carts | Breakdown of mobile conversions of type ADD_TO_CART |
Mobile Conversion Lifetime Value Add to Wishlists | Breakdown of mobile conversions of type ADD_TO_WISHLIST |
Mobile Conversion Lifetime value Checkouts Initiated | Breakdown of mobile conversions of type CHECKOUT_INITIATED |
Mobile Conversion Lifetime Value Invites | Breakdown of mobile conversions of type INVITE |
Mobile Conversion Lifetime Value Payment Info Additions | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION |
Mobile Conversion Lifetime value Purchases | Breakdown of mobile conversions of type PURCHASE |
Mobile Conversion Lifetime Value Rates | Breakdown of mobile conversions of type RATE |
Mobile Conversion Lifetime Value Shares | Breakdown of mobile conversions of type SHARE |
Mobile Conversion Lifetime Value Signups | Breakdown of mobile conversions of type SIGN_UP |
Mobile Conversion Lifetime Value Spend Credits | Breakdown of mobile conversions of type SPENT_CREDIT |
Mobile Conversion Lifetime Value Tutorials Completed | Breakdown of mobile conversions of type TUTORIAL_COMPLETED |
Mobile Conversion Lifetime Value Updates | Breakdown of mobile conversions of type UPDATE |
Mobile Conversion Logins | Breakdown of mobile conversions of type LOGIN by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Payment Info Additions | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Rates | Breakdown of mobile conversions of type RATE by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Re-Engages | Breakdown of mobile conversions of type RE_ENGAGE by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Reservations | Breakdown of mobile conversions of type RESERVATION by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Searches | Breakdown of mobile conversions of type SEARCH by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Shares | Breakdown of mobile conversions of type SHARE by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Spend Credits | Breakdown of mobile conversions of type SPENT_CREDIT by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Tutorials Completed | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Mobile Conversion Updates | Breakdown of mobile conversions of type UPDATE by post_view, post_engagement, assisted, order_quantity, and sale_amount |
Qualified Impressions | Total number of qualified impressions |
Replies | Total number of replies |
Retweets | Total number of retweets |
Video Content Starts | Total number of video playback starts |
Video CTA Clicks | Total clicks on the call to action |
Video Total Views | Total number of video views |
Video Views to 100% | Total number of views where at least 100% of the video was viewed. |
Video Views to 25% | Total number of views where at least 25% of the video was viewed. |
Video Views to 50% | Total number of views where at least 50% of the video was viewed. |
Video Views to 75% | Total number of views where at least 75% of the video was viewed |
Data Freshness and reporting durations
Twitter Ads is a live connector
Data can only be fetched over a window of 45 days.
FAQ
Q: The data that I see in Twitter Ads is not matching with what I see in ReportGarden
A: Follow the steps below to ensure that the right settings are selected
Ensure that the right date range is selected
Ensure that the right metrics are selected
Check for any filters
One of the most common issues related to data mismatch of Twitter Ads Reporting is choosing the right placement type. You can select the placement type as Twitter Publisher Network or Twitter or Both from the advanced section
