What is LinkedIn Company Pages?

LinkedIn Company Pages are pages dedicated to individual companies, organizations, and institutions. They allow LinkedIn members to discover and connect with individual companies and learn more about each organization's brand, products or services, career opportunities, and more

How do you link LinkedIn Company Pages accounts on ReportGarden?

In order to link your LinkedIn Company Pages accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on LinkedIn Company Pages

You will be redirected to LinkedIn Company Pages authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

LinkedIn Company Pages Metrics and Dimensions

LinkedIn Company Pages orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for LinkedIn Company Pages

Dimension

Description

Time

Date - group by daily, weekly, monthly and yearly

Updates

The name of the campaign

Video Posts

Text ads run through the campaign

Followers by Seniority

Sponsored updates are an advertising solution that allows brands to promote any post from a LinkedIn company page to specific people in their news feeds. It is only possible to sponsor updates on LinkedIn if you have a company page on the social media

Followers by Employment

LinkedIn Sponsored InMail helps marketers break through the limitations of traditional email marketing by delivering personalized messages within the uncluttered LinkedIn inbox environment

Followers by Country

A share that is sponsored by LinkedIn

Followers by Job Functionality

Country of the target audience

Followers by Industry Kind

The kind of conversion

Followers by Company Size

The company size of the target audience

Followers by Region

The industry of the target audience

Metrics

The following metrics are available for LinkedIn Company Pages

Measure

Description

Organic Followers

No of followers of the company page that have been attributed to organic growth in the given time period

Paid Followers

No of followers of the company page that have been attributed to paid growth in the given time period

Total Followers

Total no of followers for the company page as on the end date of the selected time period

Clicks

Number of clicks

Shares

Number of shares.

Comments

Number of comments.

Likes

Number of likes. This field can become negative when members who liked a sponsored share later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic.

Impressions

Number of impressions.

Followers

Total no of followers acquired in the given time period

Percentage of Followers

Engagements

Number of organic clicks, likes, comments, and shares over impressions.

Interactions

Total no of likes, comments, shares and clicks

Total Shares

Total no of shares on the company page as on the end date of the selected time period

Total Likes

Total no of likes on the company page as on the end date of the selected time period

Total Impressions

Total no of impressions on the company page as on the end date of the selected time period

Total Engagements

Total no of engagements on the company page as on the end date of the selected time period

Total Comments

Total no of comments on the company page as on the end date of the selected time period

Total Clicks

Total no of clicks on the company page as on the end date of the selected time period

Total Interactions

Total no of interactions on the company page as on the end date of the selected time period

Unique Impressions

Number of unique impressions

Paid Follower Gain

Organic Follower Gain

Total Updates

Total updates posted on the company page in the given time period

Total Share Mentions (Lifetime)

Number of mentions of the organizational entity in a share across LinkedIn. The field does not have a value when individual share statistics are requested.

Total Comment Mentions (Lifetime)

Number of mentions of the organizational entity in a comment across LinkedIn. The field does not have a value when individual share statistics are requested.

Clicks (Lifetime)

Total clicks on the company page since inception

Comments (Lifetime)

Total comments on the company page since inception

Impressions (Lifetime)

Total impressions on the company page since inception

Likes (Lifetime)

Total likes on the company page since inception

Shares (Lifetime)

Total shares on the company page since inception

Engagement (Lifetime)

Total engagements on the company page since inception

Data Freshness and reporting durations

  • LinkedIn Company Pages is a storage connector

  • Data is fetched every 24 hours and is updated in the system

  • We can fetch the historical data for the last 60 days

FAQ

Q: The data that I see in LinkedIn Company Pages is not matching with what I see in ReportGarden

A: Follow the steps below to ensure that the right settings are selected

  • Ensure that the right date range is selected

  • Ensure that the right metrics are selected

  • Check for any filters

Q: Likes, Comments and Shares are not matching in ReportGarden

A: The following metrics all look very similar, but are different in the following aspects

  • Likes - No of likes obtained in the selected time period

  • Total Likes - Total no of likes on the company page as on the end date of the selected time period

  • Likes Lifetime - Total likes on the company page since inception

Please make sure that you are referring to the right metric.

Q: The data for LinkedIn Company Pages for metrics like likes, shares, followers and comments are slightly different in ReportGarden

A: According to the LinkedIn API, there may be a delay of upto 48 hours for the deleted likes, comments, etc to be updated. Please ensure that the end date of the time period is atleast 48 hours prior to the current reporting date

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