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Pinterest Analytics Reporting
Pinterest Analytics Reporting

Pinterest Analytics for reports and dashboards

Pratyusha Turlapati avatar
Written by Pratyusha Turlapati
Updated over a week ago

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. It is an image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards.

How do you link Pinterest Analytics accounts on ReportGarden?

In order to link your Pinterest Analytics accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Pinterest Analytics

You will be redirected to Pinterest Analytics authentication screen. Enter your credentials, and give access to ReportGarden.

You will be redirected back to ReportGarden and the accounts will be visible in ReportGarden.

Pinterest Analytics Metrics and Dimensions

Pinterest Analytics orders a wide variety of analytics, which are listed as below


The following dimensions are available for Pinterest Analytics.




Date - group by daily, weekly, monthly and yearly


The pins setup in Pinterest

Board Section

The sections within your Pinterest boards


The details of board in Pinterest


The following metrics are available for Pinterest Ads




The number of times your Pins were on screen

Pin Clicks

The total number of times people tap on a Pin that leads them to a destination on or off of Pinterest


The total number of engagements including clicks, saves, carousel swipes, collections secondary saves, page forwards and page back

Video 10s views

The number of times your videos played for at least 10 seconds

Video v50 watch time

Total number of times your video is played to 50% of its length,

Quartile 95 % view

Total number of times your video is played to 95% of its length,

Full Screen Plays

The number of pins which are viewed on the full screen


The total amount of clicks on your pins

Outbound Clicks

The total number of outbound clicks from your Pins

Video Mrc Views

Number of times your video is played continuously for 2 seconds while 50% in view

Full Screen Playtime

The amount of time the pins are viewed on full screen

Pinterest Saves

The total amount of saves


The total amount of close-ups.

Video Starts

Number of times your video started playing

Save Rate

The save rate

Closeup Rate

Total clicks to a close-up view of your Pins divided by the total number of times your Pins were seen.

Engagement Rate

The engagement rate

Clickthrough Rate

Click-through rate

Outbound Click Rate

Outbound click-through rate. The ratio of outbound clicks to impressions of your Pins

Pin Click Rate

Total clicks to your Pins divided by the total number of times your Pins were seen

Video Avg WatchTime

Average watch time of all video, including seeks and loops

Data Freshness and reporting durations

  • Pinterest Analytics is a storage data connector

  • By default, when linked to ReportGarden it fetches data for the last 60 days. Data for the last 6 months can be fetched upon request. Beyond that, data cannot be retrieved.


  • The data that I see in Pinterest dashboard is not matching with what I see in ReportGarden

    • Ensure that the right date range is selected

    • Ensure that the right metrics are selected

    • Check for any filters

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