What is Pinterest?
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. It is an image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards.
How do you link Pinterest Analytics accounts on ReportGarden?
In order to link your Pinterest Analytics accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Pinterest Analytics
You will be redirected to Pinterest Analytics authentication screen. Enter your credentials, and give access to ReportGarden.
You will be redirected back to ReportGarden and the accounts will be visible in ReportGarden.
Pinterest Analytics Metrics and Dimensions
Pinterest Analytics orders a wide variety of analytics, which are listed as below
The following dimensions are available for Pinterest Analytics.
Date - group by daily, weekly, monthly and yearly
The pins setup in Pinterest
The sections within your Pinterest boards
The details of board in Pinterest
The following metrics are available for Pinterest Ads
The number of times your Pins were on screen
The total number of times people tap on a Pin that leads them to a destination on or off of Pinterest
The total number of engagements including clicks, saves, carousel swipes, collections secondary saves, page forwards and page back
Video 10s views
The number of times your videos played for at least 10 seconds
Video v50 watch time
Total number of times your video is played to 50% of its length,
Quartile 95 % view
Total number of times your video is played to 95% of its length,
Full Screen Plays
The number of pins which are viewed on the full screen
The total amount of clicks on your pins
The total number of outbound clicks from your Pins
Video Mrc Views
Number of times your video is played continuously for 2 seconds while 50% in view
Full Screen Playtime
The amount of time the pins are viewed on full screen
The total amount of saves
The total amount of close-ups.
Number of times your video started playing
The save rate
Total clicks to a close-up view of your Pins divided by the total number of times your Pins were seen.
The engagement rate
Outbound Click Rate
Outbound click-through rate. The ratio of outbound clicks to impressions of your Pins
Pin Click Rate
Total clicks to your Pins divided by the total number of times your Pins were seen
Video Avg WatchTime
Average watch time of all video, including seeks and loops
Data Freshness and reporting durations
Pinterest Analytics is a storage data connector
By default, when linked to ReportGarden it fetches data for the last 60 days. Data for the last 6 months can be fetched upon request. Beyond that, data cannot be retrieved.
The data that I see in Pinterest dashboard is not matching with what I see in ReportGarden
Ensure that the right date range is selected
Ensure that the right metrics are selected
Check for any filters