What is Microsoft Ads?
Microsoft Advertising is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines
How do you link Microsoft Ads accounts on ReportGarden?
In order to link your Microsoft Ads accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Microsoft Ads
You will be redirected to Microsoft authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
Microsoft Ads Metrics and Dimensions
Microsoft Ads orders a wide variety of analytics, which are listed as below
The following dimensions are available for Microsoft Ads
Date - group by daily, weekly, monthly and yearly
The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Bing and Yahoo! search, Content, and Syndicated search partners.
Campaigns within the Microsoft Ad account
All campaigns with clicks
Campaigns with atleast one click recorded in the given time period
All campaigns with impressions
Campaigns with atleast one impression recorded in the given time period
Adgroup within Microsoft Ad account
Ads within Microsoft Ad account
The keyword text
Search Query text
Device type on which the ad was shown
The phone numbers from which the calls have been made
Call Location (area)
The area from which the calls have been made
Call Location (city)
The city from which the calls have been made
Call Location (state)
The state from which the calls have been made
The following measures are available for Microsoft Ads
Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
The number of conversions.
The number of conversions.
Amount spent on advertising
The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).
The average position of the ad on a webpage. (deprecated)
Average cost per acquisition
The total advertising cost divided by the number of impressions (in thousands)
The revenue optionally reported by the advertiser as a result of conversions.
Revenue Per Conversion
The revenue per conversion.
Return On Ad Spend
The return on ad spend (ROAS).
The estimated percentage of impressions, out of the total available impressions in the market you were targeting.
Is Lost to Budget
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
Is Lost to Rank
The percentage of impression share you lost due to low rank on the Microsoft Audience Network.
Is Lost to AdRelevance
Is Lost to Expected Ctr
The number of calls dialed from any device to the tracked phone number.
Calls that have been answered
Calls that have not been answered
The total duration of calls that originated from a call ad extension.
The average duration of calls that originated from a call ad extension.
Phone Through Rate
The phone-through rate (Ptr).
The number of total calls to the tracked phone number that showed with your ad.
The number of times your tracked number was shown on all devices.
Data Freshness and reporting durations
Microsoft Ads is a live connector