What is Instagram?

Instagram is a free, online photo-sharing application and social network platform that allows users to edit and upload photos and short videos and add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app.

Prerequisites for linking Instagram Analytics account with ReportGarden

In order to link your Instagram Analytics account with ReportGarden, you need to ensure that

  • Your Instagram account is a business profile

  • Your Instagram account is verified

  • Your Instagram account is connected to the right Facebook page

  • You are an admin on the connected Facebook page

For more details on troubleshooting during linking Instagram accounts, please refer the article here

How do you link Instagram Analytics accounts on ReportGarden?

In order to link your Instagram Analytics accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Instagram Analytics

You will be redirected to Instagram Analytics authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

Instagram Analytics Metrics and Dimensions

Instagram Analytics orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Instagram Analytics

Dimension

Description

Time

Date - group by daily, weekly, monthly and yearly

Image Media

The image used in the Instagram post

Carousel Album

The album used in the Instagram post

Stories

The stories posted on Instagram.

Note: Instagram Stories can only be tracked after the account has been with ReportGarden. Historical data cannot be tracked.

Instagram stories cannot be tracked for the duration your account is inactive

Video Media

The video used in the Instagram Post

All Posts

Instagram posts. These include scheduled posts, visitor posts and regular posts

Gender

The gender of the audience viewing/taking actions on an Instagram post

Age

The age of the audience viewing/taking actions on an Instagram post

Gender + Age

The gender and age of the audience viewing/taking actions on an Instagram post

City

The city where the audience viewing/taking actions on an Instagram post

Locale

The locale in which the audience viewing/taking actions on an Instagram post

Country

The country where the audience viewing/taking actions on an Instagram post

Metrics

Measures

Description

Posts Reach

Total number of unique Instagram accounts that have seen the post

Comments Count

Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments.

Likes Count

Count of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments.

Impressions

Total number of times the IG User's IG Media have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views.

Reach

Total number of unique users who have viewed at least one of the IG User's IG Media. Repeat views and views across different IG Media owned by the IG User by the same user are only counted as a single view. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature.

Note: The reach of each day is treated as an aggregated metric and therefore cannot indicate the exact value

Reach (Last 7 Days)

Reach as of above for the last 7 days from the end date

Reach (Last 28 Days)

Reach as of above for the last 28 days as of the end date

Email Contacts Clicks

Total number of taps on the email link in the IG User's profile.

Phone Call Clicks

Total number of taps on the call link in the IG User's profile.

Text Message Clicks

Total number of taps on the text message link in the IG User's profile.

Get Directions Clicks

Total number of taps on the directions link in the IG User's profile.

Website Clicks

Total number of taps on the website link in the IG User's profile.

Profile Views

Total number of users who have viewed the IG User's profile within the specified period.

Online Followers

Total number of the IG User's followers who were online during the specified range. Not available on IG Users with fewer than 100 followers.

Media Count

No of media objects posted in the given time period

Video Views

No of times the video in the Instagram post was viewed

Saved Count

No of saves on the Instagram post

Engagements

Sum of likes, comments and saves on the post.

Followed By Count

No of follows in the given time period

Follower Count

Total number of new followers each day within the specified range. Returns a maximum of 30 days worth of data. Not available on IG Users with fewer than 100 followers.

Total Follower Count

Total number of followers as on the end date of the given time period

Total Follows Count

Total number of follows as on the end date of the given time period

Total Media Count

Total no of media objects posted in the given time period

Total Stories Count

Total no of stories posted in the given time period

Story Impressions

Total number of times the story has been seen.

Replies

Total number of replies on the story.

Note: Value does not include replies made by users in some regions. These regions include: Europe starting December 1, 2020 and Japan starting April 14, 2021. If the Story was created by a user in one of these regions, returns a value of 0.

Exits

Number of times someone exited the story

Taps back

Total number of taps to see this story's previous photo or video.

Taps Forward

Total number of taps to see this story's next photo or video.

Followers on Start Date

No of followers present for the Instagram as on start date

Followers on End Date

No of followers present on Instagram as on the end date

Follower Change

Change in no of followers between the given start date and end date

Data Freshness and reporting durations

  • Instagram Analytics is a storage data connector

  • Data can only be fetched for the last 6 months. Beyond that, data cannot be retrieved.

  • Instagram stories can only be fetched from the day the account has been linked and the duration for which the account is active with ReportGarden

  • The historic data for some of the metrics differ. The details are mentioned below.

    Follower Count - 30 days prior to the day the account was linked with ReportGarden
    Email Contact, Get Direction Clicks, Impressions, Phone Call Clicks, Profile Views, Reach, Text Message Clicks Website Clicks- 30 days prior to the day the account was linked with ReportGarden
    Total Follower Count - From the day we link the account. We can estimate data for the last 30 days, but may/may not be accurate
    Total Follows Count, Follows Count - From the day account is linked. We wont have data for the days account token is not active

FAQ

Q: The data that I see in Instagram Analytics dashboard is not matching with what I see in ReportGarden

A: Follow the steps below to ensure that the right settings are selected

  • Ensure that the right date range is selected

  • Ensure that the right metrics are selected

  • Check for any filters

Q: The reach metric is not matching in ReportGarden

A: Reach is treated as a cumulative metric. The best approaches to get the closest reach possible is to use the metric Reach 28 days, which shows the reach 28 days from the end date selected as the time period

Q: Can I show data from Instagram Reels?

A: No, Currently, Instagram Reels is not supported by the API. We will support Instagram reels as and when it is made available through the API by the Instagram team

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