With the latest release, you can find important metrics that can help you provide a full picture of the twitter handles that you manage.

These metrics are available at a Tweet and Time dimensions.

Note: We can only fetch data upto 30 days back since the account has been linked with ReportGarden.

Note: Cumulative metrics for Time dimension are tracked only from the moment the account is linked with ReportGarden

Impressions

A count of how many times the Tweet has been viewed (not unique by user). A view is counted if any part of the Tweet is visible on the screen.

Organic Impressions

The count of impressions from organic contexts.

Retweet Count

A count of how many times the Tweet has been Retweeted. Please note: This does not include Quote Tweets (“Retweets with comment”).

Organic Retweet Count

The total count of Retweets from organic contexts.

Quote Count

A count of how many times the Tweet has been Retweeted with a new comment (message). Please note: This does not include Retweets.

There are no Quote Tweets from a paid context so all Quote Tweets are organic.

Likes Count

A count of how many times the Tweet has been liked.

Organic Likes Count

The total count of likes from organic contexts.

Reply Count

A count of how many times the Tweet has been replied to.

Organic Reply Count

The total count of replies from organic contexts.

URL Link Clicks

A count of the number of times a user clicks on a URL link or URL preview card in a Tweet.

Organic URL Link Clicks

The count of URL link clicks from organic contexts.

User Profile Clicks

A count of the number of times a user clicks the following portions of a Tweet: display name, user name, profile picture.

Organic User Profile Clicks

The count of user profile clicks from organic contexts.

Media View Count

A count of how many times the video included in the Tweet has been viewed.

This is the number of video views aggregated across all Tweets in which the given video has been posted. That means that the metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets.

Organic Media View Count

The total count of video views from organic contexts.

Media Playback 0%

The number of users who played through to the first quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted.

Media Playback 25%

The number of users who played through to the second quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted.

Media Playback 50%

The number of users who played through to the third quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted.

Media Playback 75%

The number of users who played through to the last quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted.

Media Playback 100%

The number of users who played through to the entire video. This reflects the number of views across all Tweets in which the given video has been posted.

Organic Media Playback 0%

The total count of media playback 0% from organic contexts.

Organic Media Playback 25%

The total count of media playback 25% from organic contexts.

Organic Media Playback 50%

The total count of media playback 50% from organic contexts.

Organic Media Playback 75%

The total count of media playback 75% from organic contexts.

Organic Media Playback 100%

The total count of media playback 100% from organic contexts.

Poll Results

The total number of poll results obtained from tweets with poll options

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