What is Reddit Ads?
Reddit ads are a function of the Reddit platform. They allow advertisers to create display ads for Reddit's users. Reddit ads come in the form of promoted posts.
How do you link Reddit Ads accounts on ReportGarden?
In order to link your Reddit Ads accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Reddit Ads
You will be redirected to Reddit platform to enter the credentials. Once the permissions are gives, you will be redirected back to ReportGarden and the account will be visible in ReportGarden. The Reddit Ads account needs to be whitelisted to created reports in ReportGarden.
Share the Reddit Username with us, We will follow up with the Reddit Team to get it whitelisted for you. Only after it is whitelisted you will be able to create reports in Reportgarden.
Reddit Ads Metrics and Dimensions
Reddit Ads integration in ReportGarden offers orders a wide variety of analytics, which are listed as below.
Dimensions
The following dimensions are available for Reddit Ads
Time - Group By Daily
Time - Group By Weekly
Time - Group By Monthly
Time - Group By Yearly
Placement
Ads
Ad Groups
Campaigns
Campaign Effective Status
Campaign Configured Status
Campaign Objective
Ad group Bid Strategy
Ad group Bid Type
Ad group Goal Type
Click URL
Region
Metro
Country
Interest
Community
Metrics
The following metrics are available for Reddit Ads.
Metrics | Definition |
Clicks | The number of clicks detected for this report period |
Impressions | The number of impressions served for this report period |
CTR | The click-through-rate for this period |
Spend | The amount (in microcurrency) spent for this report period in Ad Account's currency |
Conversions | The number of conversions. |
ECPM | The effective CPM for this period |
Viewable Impressions | The number of viewable impressions for this period |
Page Visits | Conversion information for "page visit" events. |
Add to Wishlist | Conversion information for "add to wishlist" events. |
Leads | Conversion information for "lead" events. |
Add to Cart | Conversion information for "add to cart" events. |
Search | Conversion information for "search" events. |
Purchases | Conversion information for "purchase" events. |
Sign ups | Conversion information for "sign up" events. |
View Content | Conversion information for "view content" events. |
Viewer Comments | The number of times a user saw the post |
Upvotes | The number of comment upvotes on the ad |
Downvotes | The number comment downvotes on the ad |
Comments Page Views | The number of times the comments page was viewed for the ad |
Video Fully Viewable Impressions | The number of video fully viewable impressions for the ad |
Video Viewable Impressions | The number of video viewable impressions for the ad |
Video Starts | The number of times the ad was served and the video began playing |
Video Views (3 secs) | The number of times the ad was served and at least 3 seconds of the video has played |
Video Views (5 secs) | The number of times the ad was served and at least 5 seconds of the video has played |
Video Views (10 secs) | The number of times the ad was served and at least 10 seconds of the video has played |
Video Plays Expanded | The number of times the video was played while expanded |
Video Plays with Sound | The number of times the video was played with sound |
Video Views (25%) | The number of times the ad was served and at least 25% of the video has played |
Video Views (50%) | The number of times the ad was served and at least 50% of the video has played |
Video Views (75%) | The number of times the ad was served and at least 75% of the video has played |
Video Views (100%) | The numbrer of times the ad was served and a user watched the entire video |
Campaign Name | The name of the campaign |
Campaign Effective Status | The current status of the campaign |
Campaign Configured Status | The status configured for the campaign |
Campaign Objective | The objective of the campaign |
Adgroup Name | Name of the ad group |
Ad group Bid Strategy | The bid strategy of the ad group |
Ad group Bid Type | The bid type of the ad group |
Ad group Goal Type | The goal type of the ad group |
Ad Name | The name of the ad |
Click URL | The URL to which it is redirected |
Didn't find the metric you need? No worries. Write to [email protected] along with this snapshot of the requirement.