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Reddit Ads Reporting
Pratyusha Turlapati avatar
Written by Pratyusha Turlapati
Updated over a week ago

What is Reddit Ads?

Reddit ads are a function of the Reddit platform. They allow advertisers to create display ads for Reddit's users. Reddit ads come in the form of promoted posts.

How do you link Reddit Ads accounts on ReportGarden?

In order to link your Reddit Ads accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Reddit Ads

You will be redirected to Reddit platform to enter the credentials. Once the permissions are gives, you will be redirected back to ReportGarden and the account will be visible in ReportGarden. The Reddit Ads account needs to be whitelisted to created reports in ReportGarden.
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Share the Reddit Username with us, We will follow up with the Reddit Team to get it whitelisted for you. Only after it is whitelisted you will be able to create reports in Reportgarden.

Reddit Ads Metrics and Dimensions

Reddit Ads integration in ReportGarden offers orders a wide variety of analytics, which are listed as below.

Dimensions

The following dimensions are available for Reddit Ads

  1. Time - Group By Daily

  2. Time - Group By Weekly

  3. Time - Group By Monthly

  4. Time - Group By Yearly

  5. Placement

  6. Ads

  7. Ad Groups

  8. Campaigns

  9. Campaign Effective Status

  10. Campaign Configured Status

  11. Campaign Objective

  12. Ad group Bid Strategy

  13. Ad group Bid Type

  14. Ad group Goal Type

  15. Click URL

  16. Region

  17. Metro

  18. Country

  19. Interest

  20. Community

Metrics

The following metrics are available for Reddit Ads.

Metrics

Definition

Clicks

The number of clicks detected for this report period

Impressions

The number of impressions served for this report period

CTR

The click-through-rate for this period

Spend

The amount (in microcurrency) spent for this report period in Ad Account's currency

Conversions

The number of conversions.

ECPM

The effective CPM for this period

Viewable Impressions

The number of viewable impressions for this period

Page Visits

Conversion information for "page visit" events.

Add to Wishlist

Conversion information for "add to wishlist" events.

Leads

Conversion information for "lead" events.

Add to Cart

Conversion information for "add to cart" events.

Search

Conversion information for "search" events.

Purchases

Conversion information for "purchase" events.

Sign ups

Conversion information for "sign up" events.

View Content

Conversion information for "view content" events.

Viewer Comments

The number of times a user saw the post

Upvotes

The number of comment upvotes on the ad

Downvotes

The number comment downvotes on the ad

Comments Page Views

The number of times the comments page was viewed for the ad

Video Fully Viewable Impressions

The number of video fully viewable impressions for the ad

Video Viewable Impressions

The number of video viewable impressions for the ad

Video Starts

The number of times the ad was served and the video began playing

Video Views (3 secs)

The number of times the ad was served and at least 3 seconds of the video has played

Video Views (5 secs)

The number of times the ad was served and at least 5 seconds of the video has played

Video Views (10 secs)

The number of times the ad was served and at least 10 seconds of the video has played

Video Plays Expanded

The number of times the video was played while expanded

Video Plays with Sound

The number of times the video was played with sound

Video Views (25%)

The number of times the ad was served and at least 25% of the video has played

Video Views (50%)

The number of times the ad was served and at least 50% of the video has played

Video Views (75%)

The number of times the ad was served and at least 75% of the video has played

Video Views (100%)

The numbrer of times the ad was served and a user watched the entire video

Campaign Name

The name of the campaign

Campaign Effective Status

The current status of the campaign

Campaign Configured Status

The status configured for the campaign

Campaign Objective

The objective of the campaign

Adgroup Name

Name of the ad group

Ad group Bid Strategy

The bid strategy of the ad group

Ad group Bid Type

The bid type of the ad group

Ad group Goal Type

The goal type of the ad group

Ad Name

The name of the ad

Click URL

The URL to which it is redirected

Didn't find the metric you need? No worries. Write to [email protected] along with this snapshot of the requirement.
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