Q: Is LinkedIn Ads a live connector?

A: Yes, LinkedIn ads is a live connector

Q: The data that I see in LinkedIn Ads dashboard is not matching with what I see in ReportGarden

A: Follow the steps below to ensure that the right settings are selected

  • Ensure that the right date range is selected

  • Ensure that the right metrics are selected

  • Check for any filters

Q: The data for LinkedIn Ads demographic dimensions is not matching with the totals

A: To protect user privacy, LinkedIn Ads demographic dimension data is taken on a sample set of the entire data when provided through the API. This means there’s a high possibility that the data you see in LinkedIn Ads will differ slightly from what you see in ReportGarden

Q: What are the LinkedIn Ads Reach metrics available in ReportGarden ?

A:

Metric

Description

Approximate Unique Impressions

The estimated number of unique member accounts with at least one impression. This metric is only available when the number of days in the date range is less than or equal to 92 days.

AverageDailyReachMetrics

Reach for the day. if the date range is Oct1 to Oct7, the value will be average of daily reach values in the date range.
Note : This metric will be deprecated soon

AveragePreviousSevenDayReachMetric

Reach for the last 7 days. if the date range is Oct1 to Oct7, the value will be average of (Reach from Sep25-Oct1, Sep26-Oct2, Sep27-Oct3, etc )
Note : This metric will be deprecated soon

AveragePreviousThirtyDayReachMetrics

Reach for the last 30 days. if the date range is Oct1 to Oct7, the value will be average of (Reach from Sep2-Oct1, Sep3-Oct2, Sep4-Oct3, etc )
Note : This metric will be deprecated soon

All of the above reach metrics are currently in Beta, which means LinkedIn is still testing and iterating on these metrics and their definitions and calculations might change over these iterations.
Also as per the LinkedIn Ads API, the Average Reach metrics (averageDailyReachMetrics, averagePreviousSevenDayReachMetrics, averagePreviousThirtyDayReachMetrics) are available only for requests grouped by campaign, and these metrics will soon be deprecated.

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