Q: Is LinkedIn Ads a live connector?
A: Yes, LinkedIn ads is a live connector
Q: The data that I see in LinkedIn Ads dashboard is not matching with what I see in ReportGarden
A: Follow the steps below to ensure that the right settings are selected
Ensure that the right date range is selected
Ensure that the right metrics are selected
Check for any filters
Q: The data for LinkedIn Ads demographic dimensions is not matching with the totals
A: To protect user privacy, LinkedIn Ads demographic dimension data is taken on a sample set of the entire data when provided through the API. This means there’s a high possibility that the data you see in LinkedIn Ads will differ slightly from what you see in ReportGarden
Q: What are the LinkedIn Ads Reach metrics available in ReportGarden ?
A:
Metric | Description |
Approximate Unique Impressions | The estimated number of unique member accounts with at least one impression. This metric is only available when the number of days in the date range is less than or equal to 92 days. |
AverageDailyReachMetrics | Reach for the day. if the date range is Oct1 to Oct7, the value will be average of daily reach values in the date range. |
AveragePreviousSevenDayReachMetric | Reach for the last 7 days. if the date range is Oct1 to Oct7, the value will be average of (Reach from Sep25-Oct1, Sep26-Oct2, Sep27-Oct3, etc ) |
AveragePreviousThirtyDayReachMetrics | Reach for the last 30 days. if the date range is Oct1 to Oct7, the value will be average of (Reach from Sep2-Oct1, Sep3-Oct2, Sep4-Oct3, etc ) |
All of the above reach metrics are currently in Beta, which means LinkedIn is still testing and iterating on these metrics and their definitions and calculations might change over these iterations.
Also as per the LinkedIn Ads API, the Average Reach metrics (averageDailyReachMetrics, averagePreviousSevenDayReachMetrics, averagePreviousThirtyDayReachMetrics) are available only for requests grouped by campaign, and these metrics will soon be deprecated.
Q: Why are there viewing restrictions in place for certain ads and not for others?
A: In places where there are restrictions, it shows the LinkedIn login page as the preview. This happens as it is a limitation from LinkedIn API for previews of carousel posts containing multiple images
Q: Why are the Video Ads metrics incorrect?
A: Video ads on LinkedIn.com and in the LinkedIn mobile app now report impressions and clicks only when they start to play. Consequently, you may observe a decrease in reported Video ad impressions, clicks, and CTRs for your customer campaigns, while CPMs, CPCs, and Video View Rates may rise. These changes affect only videos running on the LinkedIn feed; campaigns using LAN/CTV remain unaffected.
Q: Why Impressions, Clicks, and related metrics(CPM or CPC) are not available for the Sponsored Messaging Campaigns?
A: Impressions, clicks, and related metrics (such as CPM and CPC) from Sponsored Messaging campaigns will no longer be reported. However, historical data from campaigns prior to late July 2024 will remain unaffected. You can still review the sends and opens metrics in the “sends” and “opens” columns, respectively. We recommend focusing on these sends and opens metrics going forward, rather than relying on historical data for impressions, clicks, and related metrics.