What is Yext Analytics ?

Yext unifies data sources from across the web to bring you an actionable view of your customer interactions. From your website, search, reviews, and third-party listings, Yext can help you get an understanding of how to optimize your user experience.

How to connect your Yext Analytics account with ReportGarden?

In order to link your Yext Analytics account to ReportGarden, please follow the steps below :

  1. Navigate to ReportGarden -> Accounts.

  2. Click on Link Account

  3. Click on Yext Analytics

  4. Enter the API Key

Please follow the below steps to get the API Key:

  1. Access Developer Console by clicking Developer > Developer Console in the navigation bar

  2. In the Developer Console, click + Add an App in the top right corner

  3. Enter the name as ReportGarden, and click Create App.

  4. Click on the API Credentials tab and add the appropriate permissions for your app. The permissions are as follows

  5. Click on Save

  6. Copy the API Key

Yext Analytics Metrics and Dimensions

Yext Analytics offers a wide variety of analytics, which are listed below

Dimensions

The following dimensions are available for Yext Analytics

Dimension

Description

Time

The date at which the statistics were recorded

Google Phone Calls

The number of times consumers called your business by clicking your phone number in your Google listings during the past 90 days.

Competitor

Competitors monitored by the Intelligent Search Tracker. Can be used with Intelligent Search Tracker metrics and the Cumulative Rating metric.

Local Pack Competitor

Local pack competitors monitored by the Intelligent Search Tracker.

Click Type

Identify the type of click that a conversion is attributed to. Can only be used with Conversion Tracking metrics.

Conversion Action

Can only be used with Conversion Tracking metrics.

Conversion Type

Type of conversion action (Customer Support, Lead, Page View, Purchase, etc).

Medium

Identify the source of click this conversion is attributed to. Can only be used with Conversion Tracking metrics.

Medium Type

Identify the type of source of click this conversion is attributed to. Can only be used with Conversion Tracking metrics.

Product

Identify conversion analytics by the product in which they occurred. Can only be used with Conversion Tracking metrics.

Search Term (Normalized)

Raw Search Term entered by user for Search.

Traffic Source

Identify conversion analytics by the source of the traffic.

Value Proposition

Value Proposition

Vertical Config ID

Vertical Config ID

Events

Identify events by the corresponding event.

Field Name

The name of the field being updated in your profile (can only be used with the Profile Updates metric).

Publisher Suggestion Type

The type of the publisher suggestion (can only be used with the Publisher Suggestions metric).

Customer Action Type

The type of action consumers took through your Google or Yelp listings (Phone Calls, Get Directions, or Website Clicks).

Google Query Type

Groups search criteria based on whether they contained your brand name (branded) or not (unbranded). Can only be used with the Google Search Queries metric.

Listings Live Type

The type of of listings live, either be Claimed or Created (can only be used with Listings Live metric).

Sites

Groups data about the site-interaction events listed in metrics by the sites on which they occurred.

Directory

The directories of your Store Pages. Can only be used with Store Pages metrics.

Page Site

The site domain in which your Pages reside.

Page Type

The page types for your Store Pages. Can only be used with Store Pages metrics.

Page URL

The URLs people visited on your Store Pages. Can only be used with Store Pages metrics.

Frequent Words

The words that most frequently appear in your reviews.

Ratings

Can only be used with Reviews metrics except Cumulative Rating.

Review Keywords

The keywords used in your reviews.

Review Labels

Identify reviews by their label.

Sentiment Collection

Identify reviews by their sentiment collection of keywords.

Site

The sites your reviews appear on. Can only be used with Reviews metrics.

Event Search Schedule Condition

Identify Search Tracker for Events metrics by the event search schedule condition. Can be used with Search Tracker Event metrics.

Keyword

The keyword used to create search requests. Can only be used with Intelligent Search Tracker metrics.

Match Position

The local pack or organic position of the search result. Can only be used with Intelligent Search Tracker metrics.

Match Type

One of Local Map Pack, Listings, Pages and Corporate Website. Can only be used with Intelligent Search Tracker metrics.

Query Template

The query template used to create search requests. Can only be used with Intelligent Search Tracker metrics.

Search Engine

The search engine used for the Intelligent Search Tracker. Can only be used with Intelligent Search Tracker metrics.

Search Result Type

One of Organic, Local Pack or Knowledge Card. Can only be used with Intelligent Search Tracker metrics.

Age

The age range of a Facebook user. Can be used with Facebook Likes, Facebook Talking About, Facebook Check Ins, Facebook Impressions, and Facebook Page Views

Facebook Impression Type

Indicates whether your Facebook Impressions came from Organic, Paid, or Viral content. Can only be used with the Facebook Impressions and Facebook Post Impressions metrics.

Facebook RSVP Type

Identify Facebook Events by RSVP type. Can be used with Facebook Event New RSVP

Facebook Story Type

How people are talking about your Page (e.g., posts, likes, comments). Can only be used with the Facebook Talking About metric.

Foursquare Check-in Age

Groups check-ins by the users' ages (13-17, 18-24, 25-34, 35-44, 45-54, 55+). Can only be used with the Foursquare Daily Check Ins metric.

Foursquare Check-in Gender

Groups check-ins by users' sexes (male or female). Can only be used with the Foursquare Daily Check Ins metric.

Foursquare Check-in Time of Day

Groups checkins by their times (morning: 7 AM - 10:59 AM, noon: 11 AM - 1:59 PM, afternoon: 2 PM - 5:59 PM, evening: 6 PM - 8:59 PM, night: 9 PM - 6:59 AM). Can only be used with the Foursquare Daily Check Ins metric.

Gender

The gender of a Facebook user. Can be used with Facebook Likes, Facebook Talking About, Facebook Check Ins, Facebook Impressions, and Facebook Page Views.

Platform

Groups data by the platform on which the action measured in metrics was conducted (e.g., Desktop, Mobile).

Visitor Email

Email of Unique Visitor who triggered event.

Visitor ID

ID of Unique Visitor who triggered event.

Visitor ID Method

Method used to identify Visitor.

Visitor Name

Name of Unique Visitor who triggered event.

Measures

The following measures are available for Yext Analytics

Measures

Description

Clicks

The number of times consumers clicked on your online properties.

Conversion Rate

Conversions divided by clicks.

Conversion Searches

The number of Answers Searches with a Click.

Conversion Sessions

The number of Answers Sessions with a Click.

Conversion Value

The monetary impact of your conversions.

Conversions

The number of conversions based on the methodology you selected.

Value per conversion

Total conversion value divided by the number of conversions.

Event Profile Views

The number of times a consumer has seen your full event listing profile on a publisher site, either by clicking on your event listing from a search on the publisher site or from another search engine.

Event Searches

The number of times a consumer has run a search and seen your event listing in the search result on a Yext Listings Publisher site.

Facebook Event New RSVPs

The number of new RSVPs to your Facebook event.

Ticket Clicks

Clicks to a button that allows users to get tickets.

Active Listings Live

The total number of your listings that were live.

Bing Searches

The number of times your listings were included in Bing search results. Because Bing sends data for full weeks rather than individual days, dimensions cannot contain Days, Months, or Months Retail if Bing Searches is in metrics. Also, reports with Bing Searches have different reporting maximum dates than reports with other metrics.

Duplicates Detected

Count of all duplicates detected.

Duplicates Suppressed

Count of all duplicates suppressed.

Google Customer Actions

The number of times consumers called your business, got driving directions to your business, or visited your website via the links in your Google listings.

Google Map Views

The number of times your listings were viewed on Google Maps.

Google Phone Calls

The number of times consumers called your business by clicking your phone number in your Google listings during the past 90 days. You must use the Google Phone Call Hours dimension with this metric.

Google Search Queries

The number of times your listings appeared in search results on either Google Search or Google Maps.

Google Search Views

The number of times your listings were viewed on Google Search.

New Listings Live

Count of new listings live.

Profile Views

The number of times your listings were viewed. Does not include listings on Yelp, Bing, or Google.

Searches

The number of times your listings were included in search results. Does not include search results on Yelp, Facebook, Bing, or Google.

Total Listings Impressions

The number of times your listing appeared in search results across Google Maps, Google Search, Bing, Facebook, and the broader network.

Yelp Page Views

The number of times your listings on Yelp ("pages") were viewed.

Featured Message Clicks

The number of times consumers clicked on your Featured Message. Does not include Featured Messages on Yelp, Facebook, Bing, or Google.

Call to Action Clicks

The number of times someone clicked a call to action on your Store Pages.

Clicks to Website

The number of times someone clicked to go to your website from your Store Pages.

Driving Directions

The number of times someone clicked for directions on your Store Pages.

Google Search Average Position

The average position of your highest ranking Pages result when they appeared in search results on Google.

Google Search Click Through Rate

The percentage of time users clicked on links to your Pages when they appeared in search results on Google.

Google Search Clicks

The number of times a user clicked through to your Pages from anywhere on the Google Search results page.

Google Search Impressions

The number of times a link to your Pages has appeared anywhere on a Google Search result page.

Page Views

The number of page views on your Store Pages.

Sessions

The number of unique visitors (sessions) to your Store Pages.

Taps to Call

The number of times someone clicked to make a phone call from your Store Pages.

Profile Updates

Count of updates to your Yext profile.

Publisher Suggestions

Count of all publisher suggestions.

Average Rating

The cumulative average of the ratings your business has received.

Keyword Mentions

The number of times a review keyword is mentioned.

Keyword Sentiment

The sentiment score of review keywords.

Response Count

The number of reviews with responses on publishers that support in-platform response.

Response Rate

The percentage of reviews with responses on publishers that support in-platform response.

Response Time

The average time in hours between the review date and the response date of all reviews with responses that can be responded to in the platform.

Reviews

The number of new reviews your business has received.

Rolling Average Rating

Average review rating of Competitors.

Ad Matches

The total number of ads matched to the location or one of its competitors.

Average First Local Pack Match Position

The average position of the first match in the local pack in the search engine results page if one exists.

Average First Match Position

The average position of the first match in either the local pack or organic results in the search engine results page if one exists.

Average First Organic Match Position

The average position of the first match in the organic results in the search engine results page if one exists.

Average Local Pack Number of Results

The average number of results in the local pack when it appears in a search engine results page.

Average Local Pack Position

The average position of the local pack when it appears in a search engine results page.

Event Matches per Search

Matches per Search for Events.

Event Rich Result Presence

The percentage of time your event appeared in an event rich result when one was shown.

Event Share of Intelligent Search

Share of Intelligent Search for your Events.

Knowledge Card Existed

The percentage of times a knowledge card showed up in search results.

Local Pack Existed

The percentage of times a local pack showed up in search results.

Local Pack Presence

The percentage of times your business appears in a local pack when one was shown.

Local Pack Share of Search

The share of search for all local pack matches in the search engine results page.

Matches per Search

The total number of matches on the first page of the search engine results.

Organic Share of Search

The share of search for all organic matches in the search engine results page.

Search Requests

The number of search requests that were successfully analyzed.

Share of Intelligent Search

The share of search for all matches in the search engine results page.

Total Matches

The total number of matches on the first page of the search engine results.

Facebook Check Ins

The total number of consumers who have checked into your business, along with the people tagged as being with them when checking in.

Facebook CTA Clicks

The total number of clicks on your Page CTA button by people who are logged in to Facebook.

Facebook Likes

The number of consumers who have "liked" your Page.

Facebook Page Impressions

The total number of impressions seen of any content associated with your Page.

Facebook Page Views

The total number of times your Page has been viewed.

Facebook Post Impressions

The number of impressions for your Page post.

Facebook Talking About

The number of unique consumers who had an interaction with your Page. For an interaction to be included in this total, it must result in a story being posted to the newsfeeds of those consumers' friends. Examples of these interactions include, but are not limited to, sharing a post on your Page, liking your Page, or tagging your location in a photo.

Google User Photos

The number of photos uploaded by Google users (consumers) to your Google listing.

Social Posts

Count of all new social posts.

Data Freshness and reporting durations

  1. Yext Analytics is a live connector

  2. Date ranges - No date range limits for pulling data.

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