What is Google Analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

How to connect your Google Analytics accounts with ReportGarden

In order to link your Google Analytics accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Analytics

Log in to the right google account and give permissions for ReportGarden to read data from your Google Analytics

You'll see that the new accounts are now available and ready for reporting

Google Analytics Metrics and Dimensions

You can find a comprehensive list of dimensions and metrics supported in Google Analytics reporting

Dimensions

The following dimensions are supported for Google Analytics

Dimension

Description

All Goals

Goals configured in the Google Analytics account

User Type

Indicates if a user is new or returning. Possible values are NEW and RETURNING

User Defined Value

The value provided when defining custom user segments for the property.

Days Since Last Session

The number of days elapsed since users last visited the property, used to calculate user loyalty.

Session Duration Bucket

Time in seconds spent by the site user during one session.

Referral Path

The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.

Full Referrer

The full referring URL including the hostname and path.

Campaigns

The campaign attributed to the conversion event

Source

The source attributed to the conversion event.

Medium

The medium attributed to the conversion event.

Source/Medium

Combination of source and medium

Keywords

The keyword attributed to the conversion event

Ad Content

The ad content attributed to the conversion event

Goal Completion Location

The page path or screen name that matched any destination type goal completion.

Social Network

The social network name. This can be related to the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, reddit, etc.

Social Source Referral

Indicates visits that arrived to the site from a social source (i.e. A social network such as Google+, Facebook, Twitter, etc.). The possible values are Yes or No, where the first letter must be capitalized.

All Google Ads Campaigns

Google Ads Campaign

Network

Google Ads Network

Search Queries

Google Ads Search Queries

Ad Format

Google Ads Ad format

Ad Groups

Google Ads Ad groups

Browsers

The browser in which the user session has been started

Browser Version

The browser version in which the user session has been started

Operating System

The OS in which the user session has been started

Operating System Version

The OS version in which the user session has been started

Mobile Device Branding

Mobile manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).

Mobile Device Model

Mobile device model (example: Nexus S)

Mobile Device Selector

Selector used on the mobile device (examples: touchscreen, joystick, click-wheel, stylus)

Mobile Device Info

The branding, model, and marketing name used to identify the mobile device.

Mobile Device Marketing Name

Marketing name used for mobile device.

Device

The type of device: Desktop, Tablet, or Mobile.

Data Source

The data source of a hit. Hits sent from ga.js and analytics.js are reported as “web”; hits sent from the mobile SDKs are reported as “app”. These values can be overridden.

Continent

Users’ continent, derived from users’ IP addresses or Geographical IDs

Sub Continent

The sub-continent of users, derived from IP addresses or Geographical IDs. For example, Polynesia or Northern Europe

Country

The country from which the user activity originated.

Region

The region of users, derived from IP addresses or Geographical IDs. In the U.S., a region is a state, such as New York

Metro

The Designated Market Area (DMA) from where traffic originated.

City

The city of users, derived from IP addresses or Geographical IDs.

Network Domain

Deprecated

Network Location

Deprecated

Flash Version

The flash version

Java Support

Whether java is enabled or not

Language

The language setting of the user's browser or device. e.g. English

Screen Colors

Specifies the screen color depth

Source Property Display Name

Source property display name of roll-up properties. This is valid only for roll-up properties.

Screen Resolution

The screen resolution of the user's monitor. For example, 1920x1080.

HostName

Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.

Page Path

The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.

Page Path Level 1

This dimension rolls up all the pagePaths in the first hierarchical level in pagePath

Page Path Level 2

This dimension rolls up all the pagePaths in the second hierarchical level in pagePath

Page Path Level 3

This dimension rolls up all the pagePaths in the third hierarchical level in pagePath

Page Path Level 4

This dimension rolls up all the pagePaths in the fourth hierarchical level in pagePath. All the additional levels in the pagePath hierarchy are also rolled up in this dimension.

Page Title

The title of a page. Keep in mind that multiple pages might have the same page title.

Landing Pages

The first page in a user's session

Second Pages

The second page in a user's session

Exit Pages

The last page in a user's session

Previous Page Path

A page visited before another page on the same property, typically used with the pagePath dimension.

Page Depth

The number of pages visited by users during a session. The value is a histogram that counts page views across a range of possible values. In this calculation, all sessions will have at least one page view, and some percentage of sessions will have more.

Site Search Status

A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.

Search Term

Search term used within the property.

Refined Keyword

Subsequent keyword search term or string entered by users after a given initial string search.

Site Search Category

The category used for the internal search if site search categories are enabled in the view. For example, the product category may be electronics, furniture, or clothing.

Search Destination Page

The page that the user visited after performing an internal search on your site.

Age

Age bracket of users

Gender

Gender of users

Other Category

Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.

Affinity Category (reach)

Indicates that users are more likely to be interested in learning about the specified category.

In-Market Segment

Indicates that users are more likely to be ready to purchase products or services in the specified category.

App Name

The name of the application.

App Version

The version of the application.

Screen Name

The name of the screen.

Screen Depth

The number of screenviews per session reported as a string. Can be useful for historgrams.

Landing Screen Name

The name of the first screen viewed.

Exit Screen Name

The name of the screen when the user exited the application.

Event Category

The category of the event

Event Action

The action of the event

Event Label

The label of the event

Transaction ID

The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.

Affiliation

A product affiliation to designate a supplying company or brick and mortar location.

Sessions To Transaction

The number of sessions between users’ purchases and the related campaigns that lead to the purchases.

Days To Transaction

The number of days between users’ purchases and the most recent campaign source prior to the purchase.

Product SKU

SKU of the product

Product Name

Name of the product

Product Category

Category of the product

Checkout Options

User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options or Visa, MasterCard, AmEx for payment options. This dimension should be used along with Shopping Stage.

Internal Promotion Creative

The creative content designed for a promotion

Internal Promotion ID

The ID you are using for the promotion

Internal Promotion Name

The name of the promotion

Internal Promotion Position

The position of the promotion on the web page or application screen.

Order Coupon Code

Code for the order-level coupon

Product Brand

The brand name under which the product is sold

Product Category (Enhanced Ecommerce)

The hierarchical category in which the product is classified (Enhanced Ecommerce).

Product Coupon Code

Code for the product-level coupon

Product List Name

The name of the product list in which the product appears

Product List Position

The position of the product in the product lis

Product Variant

The specific variation of a product, e.g., XS, S, M, L for size or Red, Blue, Green, Black for color.

Shopping Stage

Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc.

Channel Grouping

The default channel grouping that is shared within the View (Profile)

Basic Channel Grouping Path

Sequence of basic channel groupings along conversion paths.

Source Path

Sequence of sources along conversion paths.

Medium Path

Sequence of mediums along conversion paths.

Keyword Path

Sequence of keywords along conversion paths.

Source/Medium Path

Sequence of source/medium pairs along conversion paths.

Campaign Path

Sequence of campaign names along conversion paths.

Google Ads Ad Content Path

Sequence of ad contents along conversion paths.

Google Ads Ad Group ID Path

Sequence of ad group ID along conversion paths.

Google Ads Ad Group Path

Sequence of ad groups along conversion paths.

Google Ads Campaign ID Path

Sequence of campaign ID along conversion paths.

Google Ads Campaign Path

Sequence of campaigns along conversion paths.

Google Ads Creative ID Path

Sequence of creative ID along conversion paths.

Google Ads Criteria ID Path

Sequence of criteria ID along conversion paths.

Google Ads Customer ID Path

Sequence of customer ID along conversion paths.

Google Ads Destination URL Path

Sequence of destination URLs along conversion paths.

Google Ads Display URL Path

Sequence of display URLs along conversion paths.

Google Ads Keyword Path

Sequence of keywords along conversion paths.

Google Ads Matched Search Query Path

Sequence of matched search queries along conversion paths.

Google Ads Placement Domain Path

Sequence of placement domains along conversion paths.

Google Ads Placement URL Path

Sequence of placement URLs along conversion paths.

Conversion Date

The time of the conversion with respect to the view's (profile’s) timezone. Date format is: YYYYMMDD.

Conversion Goal Number

The goal number of a conversion, if available. Possible values are between 1 and 20. Format is a 3-digit zero-padded string representing an integer. For example, conversion goal number of 3 is represented as "003".

Conversion Type

A string representing the conversion type. Possible values are "Goal" or "Transaction".

DCM Ad

Campaign Manager ad name of the event (impression or click) matching the Google Analytics conversion.

DCM Ad Path

The path to conversion where interactions on the path are represented by Campaign Manager ads.

DCM Ad Type

Campaign Manager ad type name of the event (impression or click) matching the Google Analytics conversion.

DCM Advertiser

Campaign Manager advertiser name of the event (impression or click) matching the Google Analytics conversion.

DCM Advertiser Path

The path to conversion where interactions on the path are represented by Campaign Manager advertisers.

DCM Campaign

Campaign Manager campaign name of the event (impression or click) matching the Google Analytics conversion.

DCM Campaign Path

The path to conversion where interactions on the path are represented by campaigns.

DCM Creative

Campaign Manager creative name of the event (impression or click) matching the Google Analytics conversion.

DCM Creative Path

The path to conversion where interactions on the path are represented by Campaign Manager creatives.

DCM Creative Version

Campaign Manager creative version of the event (impression or click) matching the Google Analytics conversion.

DCM Creative Version Path

The path to conversion where interactions on the path are represented by Campaign Manager creative versions.

DCM Network

The network used.

DCM Placement

Campaign Manager site placement name of the event (impression or click) matching the Google Analytics conversion.

DCM Placement Path

The path to conversion where interactions on the path are represented by Campaign Manager placements.

DCM Site

Campaign Manager site name where the creative was shown for the event (impression or click) matching the Google Analytics conversion.

DCM Site Path

The path to conversion where interactions on the path are represented by Campaign Manager sites.

Path Length In Interactions(Histogram)

The length of conversion paths in number of interactions. The value is a histogram across a range of possible values. Format is a 6-digit zero-padded string representing an integer. For example, path length of 4 is represented as "000004".

Time Lag In Days(Histogram)

The length of conversion paths in number of days. The value is a histogram across a range of possible values. Format is a 3-digit zero-padded string representing an integer. For example, time lag of 3 days is represented as "003".

Basic Channel Grouping

Sources of traffic labeled by the Basic Channel Grouping definition as explained in About MCF Channels. Note that the channel groups are always returned in US English.

Source

The source of referrals. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using Google Ads auto tagging, the value is google. Otherwise the domain of the source referring the user to your website. (e.g. document.referrer). The value may also contain a port address. If the user came to the site without a referrer, the value is "(direct)".

Medium

The type of referrals. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using Google Ads auto tagging, the value is cpc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the user came directly to the site, and document.referrer is empty, the value is "(none)".

Source/Medium

Concatenation of mcf:source/mcf:medium.

Campaign Name

When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using Google Ads auto tagging, the name(s) of the online ad campaign that you use for your website. Otherwise the value (not set) is used.

Keyword

When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using Google Ads auto tagging or if a user used organic search to reach your website, the keywords used by users to reach your website. Otherwise the value is (not set).

Google Ads Ad Content

The content of your ad.

Google Ads Ad Group

The name of your ad group.

Google Ads Ad Network Type

The type of network used to deliver your ad. Note that the types are always returned in US English.

Google Ads Campaign

The name of your Google Ads campaign.

Google Ads Destination URL

The URLs to which your ads referred traffic.

Google Ads Display URL

The URLs to which your ads referred traffic.

Google Ads Keyword

The keyword of your ad.

Google Ads Matched Search Query

The search queries that triggered impressions of your ads.

Google Ads Match Type

The match types applied to your keywords (Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Note that the types are always returned in US English.

Google Ads Placement Domain

The domains where your ads on the content network were placed.

Google Ads Placement Type

Placement type of your ad. Note that the types are always returned in US English.

Google Ads Placement URL

The URLs where your ads on the content network were placed.

Google Ads Targeting Type

How your ads were targeted (keyword, placement, and vertical targeting, etc.). Note that the types are always returned in US English.

Measures

The following metrics are supported for Google Analytics

Measure

Description

Starts

Total number of starts for all goals defined in the profile.

Completions

Total number of completions for all goals defined in the profile.

Value

Total numeric value for all goals defined in the profile.

Conversion Rate (%)

The percentage of sessions which resulted in a conversion to at least one of the goals.

Abandons

The overall number of times users started goals without actually completing them.

Abandon Rate (%)

Goal abandonment rate.

Goal XX Starts

Total number of starts for goal XX defined in the profile.

Goal XX Completions

Total number of completions for goal XX defined in the profile.

Goal XX Value

Total numeric value for goal XX defined in the profile.

Goal XX Conversion Rate (%)

The percentage of sessions which resulted in a conversion to goal XX

Goal XX Abandons

The overall number of times users started goal XX without actually completing them.

Goal XX Abandon Rate (%)

Goal abandonment rate for goal XX

Visits

The total number of visits (sessions) to the website in the requested time period

Users

The total number of users for the requested time period

New Visits

The total number of new visits (sessions) to the website in the requested time period

New Users

The total number of new users for the requested time period

% New Visits

Percentage of new visits (sessions) to the website in the requested time period

Bounce rate (%)

Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

Avg time on site (mins)

The average time users spent viewing this page or a set of pages.

Organic searches

The number of organic searches happened in a session. This metric is search engine agnostic.

Pages / Visit

Average number of pages per session

Page Views

Total number of page views

% New Sessions

Percenage of sessions that are fron new users

Sessions

The total number of sessions

Avg Session Duration

The average duration (in seconds) of users' sessions.

Total Session Duration

Total duration (in seconds) of users' sessions.

Bounces

The total number of single page (or single interaction hit) sessions for the property.

Unique Page Views

Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.

Page Views/Session

The average number of pages viewed during a session, including repeated views of a single page

Page Value

The average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.

Entrances

The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.

Entrance Rate

The percentage of pageviews in which this page was the entrance.

Total Time on Page

Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.

Avg Time on Page

The average time users spent viewing this page or a set of pages.

Exits

The number of exits from the property.

Exit Rate

The percentage of exits from the property that occurred out of the total pageviews.

Results Page Views

The number of times a search result page was viewed.

Total Unique Searches

Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.

Results Pageviews / Search

The average number of times people viewed a page as a result of a search.

Sessions With Search

The total number of sessions that included an internal search.

% Sessions With Search

The percentage of sessions with search.

Search Depth

The total number of subsequent page views made after a use of the site's internal search feature.

Average Search Depth

The average number of pages people viewed after performing a search.

Search Refinements

The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.

% Search Refinements

The percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.

Time After Search

The session duration when the site's internal search feature is used.

Avg Time After Search

The average time (in seconds) users, after searching, spent on the property.

Search Exits

The number of exits on the site that occurred following a search result from the site's internal search feature.

% Search Exits

The percentage of searches that resulted in an immediate exit from the property.

Site Search Goal Conversion Rate

The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.

Per Search Goal Value

The average goal value of a search.

Total Events

The total number of events for the profile, across all categories.

Unique Events

The number of unique events. Events in different sessions are counted as separate events.

Event Value

Total value of events for the profile.

Avg Event Value

The average value of an event.

Sessions With Event

The total number of sessions with events

Event/Session With Event

The average number of events per session with event.

Transaction Shopping

The total cost of shipping.

Tax

Total tax for the transaction.

Local Revenue

Transaction revenue in local currency.

Local Shipping

Transaction shipping cost in local currency.

Local Tax

Transaction tax in local currency.

Local Product Revenue

Product revenue in local currency.

Buy-to-Detail Rate

Unique purchases divided by views of product detail pages (Enhanced Ecommerce).

Cart-to-Detail Rate

Product adds divided by views of product details (Enhanced Ecommerce).

Internal Promotion CTR

The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).

Internal Promotion Clicks

The number of clicks on an internal promotion (Enhanced Ecommerce).

Internal Promotion Views

The number of views of an internal promotion (Enhanced Ecommerce).

Local Product Refund Amount

Refund amount in local currency for a given product (Enhanced Ecommerce).

Local Refund Amount

Total refund amount in local currency for the transaction (Enhanced Ecommerce).

Product Adds To Cart

Number of times the product was added to the shopping cart (Enhanced Ecommerce).

Product Checkouts

Number of times the product was included in the check-out process (Enhanced Ecommerce).

Product Detail Views

Number of times users viewed the product-detail page (Enhanced Ecommerce).

Product List CTR

The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).

Product List Clicks

Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).

Product List Views

Number of times the product appeared in a product list (Enhanced Ecommerce).

Product Refund Amount

Total refund amount associated with the product (Enhanced Ecommerce)

Product Refunds

Number of times a refund was issued for the product (Enhanced Ecommerce).

Product Removes From Cart

Number of times the product was removed from the shopping cart (Enhanced Ecommerce).

Product Revenue Per Purchase

Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).

Quantity Added To Cart

Number of product units added to the shopping cart (Enhanced Ecommerce).

Quantity Checked Out

Number of product units included in check out (Enhanced Ecommerce).

Quantity Refunded

Number of product units refunded (Enhanced Ecommerce).

Quantity Removed From Cart

Number of product units removed from a shopping cart (Enhanced Ecommerce).

Refund Amount

Currency amount refunded for a transaction (Enhanced Ecommerce).

Revenue Per User

The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.

Total Refunds

Number of refunds that have been issued (Enhanced Ecommerce).

Transactions

The total number of transactions.

Transaction revenue

The total sale revenue (excluding shipping and tax) of the transaction.

Transactions Per User

Total number of transactions divided by total number of users.

Ecommerce Conversion Rate

The average number of transactions in a session.

Average Order Value

The average revenue of an ecommerce transaction.

Per Session Value

Average transaction revenue for a session.

Total Value

Total value for the property (including total revenue and total goal value).

Unique Purchases

The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.

Item Quantity

Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.

Revenue/Item

The average revenue per item.

Item Revenue

The total revenue from purchased product items.

Items/Purchase

The average quantity of this item (or group of items) sold per purchase.

Impressions

Total number of campaign impressions.

Clicks

Total number of times users have clicked on an ad to reach the property.

Cost

Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.

CPM

Cost per thousand impressions.

CPC

Cost to advertiser per click.

CTR(%)

Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).

ROAS(%)

Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.

Effective Revenue Share(%)

Cost/Conversion

The cost per conversion (including ecommerce and goal conversions) for the property.

Cost/Transaction

The cost per transaction for the property.

Cost/Goal Conversion

The cost per goal conversion for the property.

Revenue/Click

RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.

ROI

This field is deprecated and should no longer be used.

Margin

This field is deprecated and should no longer be used.

Screen Views

The total number of screenviews.

Unique Screen Views

The number of unique screen views. Screen views in different sessions are counted as separate screen views.

Screen Views Per Session

The average number of screenviews per session.

Time On Screen

The time spent viewing the current screen

Avg Screen View Duration

Average time (in seconds) users spent on a screen.

Total Conversions

Total number of conversions. This metric includes both goal completions and transactions.

Total Conversion Value

Total value of conversions. This metric includes both goal completions and transactions.

First Impression Conversions

The number of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.

First Impression Value

The value of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.

Impression Assisted Conversions

The number of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.

Impression Assisted Value

The value of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.

Assisted Conversions

The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.

Assisted Value

The value of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.

First Interaction Conversions

The number of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.

First Interaction Value

The value of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.

Last Interaction Conversions

The number of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.

Last Interaction Value

The value of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.

Page Load Time (ms)

Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load

Page Load Sample

The sample set (or count) of pageviews used to calculate the average page load time.

Domain Lookup Time (ms)

The total time (in milliseconds) all samples spent in DNS lookup for this page.

Page Download Time (ms)

The total time (in milliseconds) to download this page among all samples.

Redirection Time (ms)

The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.

Server Response Time (ms)

The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.

Server Connection Time (ms)

Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.

Speed Metrics Sample

The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.

Document Interactive Time (ms)

The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.

Document Content Loaded Time (ms)

The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.

DOM Latency Metrics Sample

Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.

Avg. Page Load Time (sec)

The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.

Avg. Domain Lookup Time (sec)

The average time (in seconds) spent in DNS lookup for this page.

Avg. Page Download Time (sec)

The average time (in seconds) to download this page

Avg. Redirection Time (sec)

The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.

Avg. Server Connection Time (sec)

The average time (in seconds) spent in establishing a TCP connection to this page.

Avg. Server Response Time (sec)

The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.

Avg. Document Interactive Time (sec)

The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.

Avg. Document Content Loaded Time (sec)

The average time (in seconds) the browser takes to parse the document.

Data Freshness and reporting durations

  • Google Analytics is a live connector

  • If the number of selected metrics are more than 7, we cannot fetch the data. This is a limitation from the API

FAQ

Q: The data in google analytics differs slightly with the data in ReportGarden

A: In very large volumes of data, there can be a slight discrepancy between the numbers you see on Google Analytics dashboards vs the numbers you see on ReportGarden. This is because the APIs work via sampling. You can read more about sampling here

Q: I’m unable to get data for demographics, age, gender, etc in Google Analytics

A: Demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included.Fore more information, read the article here

Q: I cannot see all my properties and views in ReportGarden

A: ReportGarden refreshes the data from time to time. Please go to the accounts section and refresh your account in case new property/view has been added recently

Q: Can I apply Google Analytics segments the data in ReportGarden?

A: Yes. Adding segment is like selecting a filter. Please go to the advanced tab of the widget, and select the option “Select Segment” and select the segment from google analytics.

We import the default segments as well as any custom segments present in the google analytics account configured by you

Q: Can I import custom dimensions to ReportGarden?

A: Yes. ReportGarden does support the ability to import dimensions created in Google Analytics. In case you don’t see the custom dimension, please refresh your account so that the dimensions and goals are upto date.

Q: Can I import custom goals to ReportGarden?

A: Yes. ReportGarden does support the ability to import goals created in Google Analytics. In case you don’t see the custom goals in measures, please refresh your account so that the dimensions and goals are upto date.

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