What is AdRoll?

AdRoll supports popular e-commerce add-ons, email marketing and marketing automation platforms, customer data platforms (CDP), CRMs, and reporting and tracking tools.

How do you link AdRoll accounts on ReportGarden?

In order to link your AdRoll accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on AdRoll

You will be asked to enter your account email Id and account password.

These are securely encrypted and stored in our database.

Once the right credentials are entered, you will be redirected back to ReportGarden and the account will be visible in ReportGarden

AdRoll Metrics and Dimensions

AdRoll orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for AdRoll

Dimension

Description

Time

Date - group by daily, weekly, monthly and yearly

Campaigns

Campaigns run in the account

Ads

Ads run in the account

Ad Groups

Ad groups run in the account

Segments

Segments in the account

Measures

The following measures are available for AdRoll

Measure

Description

Impressions

Sum of the number of ad impressions and the number of unique-by-session email opens collected

Clicks

Number of times an ad was clicked over the date range selected

Cost

Cost amount

Total conversions

View Conversions + Click Conversions

Click through conversions

Click-through conversions amount

View through conversions

View-through conversions amount

Attributed revenue

Revenue attributed to AdRoll based on the selected attribution model

Click attributed revenue

Click revenue amount

View attributed revenue

View revenue amount

CTR

Click-through rate, percentage of impressions that resulted in a click

Average CPC

Cost per click, spend divided by the number of clicks

Average CPM

Cost per thousand impressions, the average cost to have your ad serve 1000 times

Total CPA

Cost per acquisition. Your average spend per conversion.

CPA (Clicks)

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.

CPA (View)

Cost-per-view acquisition: Your average spend for a conversion that happens after someone views your ad.

Average Order Value

Average Order Value Average revenue per attributed conversion.

CTC Rate

Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.

VTC Rate

View-through conversion rate: The percentage of impressions that resulted in a view-through conversion.

ROAS

Return on advertising spend: Your profit per dollar spent on ads.

ROAS (Click)

Click return on advertising spend: Your profit per dollar spent, generated from conversions that happen after someone clicks your ad.

ROAS (View)

View return on advertising spend: Your profit per dollar spent, generated from conversions that happen after someone views your ad.

Influenced throughs

A conversion touched or assisted by an ad but not attributed due to the current attribution model.

Influenced revenue

Revenue touched or assisted by an ad but not attributed due to the current attribution model.

Unique visitors

The number of unique visitors to your site from cookie attached to the domain (at the advertisable level, not campaigns level)

Unique engaged visitors

The number of unique engaged visitors to your site from cookie attached to the domain (at the advertisable level, not campaigns level)

Bounced visitors

This field has been deprecated as metrics for it are no longer available and it will always be NULL.

Visitors who have only viewed one page and left your site after viewing a prospecting ad.

Non bounced visitors

This field has been deprecated as metrics for it are no longer available and it will always be NULL.

Visitors who have only viewed more than one page after viewing a prospecting ad.

Cost per unique visitor

Cost per unique visitor

Cost per engaged visitor

Cost per unique engaged visitor

Bounce rate

This field has been deprecated as metrics for it are no longer available and it will always be NULL.

The percentage of new visitors who have only viewed one page and left your site after viewing a prospecting ad.

Emails sent

Total emails sent

Emails open

When an email is opened by a user in its lifetime.

Open rate

The percent of sent emails that are opened once in a user’s lifetime.

Video impressions

Impressions from video ads.

Video views

Number of times the video begun playing.

Video views - 25%

Number of times at least 25% of the video duration was played.

Video views -50%

Number of times at least 50% of the video duration was played.

Video views - 75%

Number of times at least 75% of the video duration was played.

Video views - 100%

Number of times the full video duration was played.

Video completion rate

Video completion rate

Video Completion Rate (x) = Video Viewed To 100% / Video Impressions

Tweets posted by the user

Measures

The following dimensions are available for Twitter Analytics

Measure

Description

Total Favorites

Total tweets marked as

favourite for the twitter profile as on the end date

Total Listed

Total no of times the twitter profile has been listed as on the end date

Total Followers

Total followers for the twitter profile as on the end date

Total Tweets

Total no of tweets posted by the twitter profile as on the end date

Total Following

Total no of profiles being followed by the twitter handle as on the end date

Favorites

Tweets marked as favourite for the twitter profile in the given time period

Listed

No of times the twitter profile is added to a list in the given time period

Followers

No of followers acquired in the given time period

Tweets

No of tweets posted in the given time period

Following

No of new profiles being followed in the given time period

Mentions

No of times mentioned in the given time period

Retweets

No of retweets in the given time period

Impressions

A count of how many times the Tweet has been viewed (not unique by user). A view is counted if any part of the Tweet is visible on the screen.

Organic Impressions

The count of impressions from organic contexts.

Retweet Count

A count of how many times the Tweet has been Retweeted. Please note: This does not include Quote Tweets (“Retweets with comment”).

Organic Retweet Count

The total count of Retweets from organic contexts.

Quote Count

A count of how many times the Tweet has been Retweeted with a new comment (message). Please note: This does not include Retweets.

There are no Quote Tweets from a paid context so all Quote Tweets are organic.

Likes Count

A count of how many times the Tweet has been liked.

Organic Likes Count

The total count of likes from organic contexts.

Reply Count

A count of how many times the Tweet has been replied to.

Organic Reply Count

The total count of replies from organic contexts.

URL Link Clicks

A count of the number of times a user clicks on a URL link or URL preview card in a Tweet.

Organic URL Link Clicks

The count of URL link clicks from organic contexts.

User Profile Clicks

A count of the number of times a user clicks the following portions of a Tweet: display name, user name, profile picture.

Organic User Profile Clicks

The count of user profile clicks from organic contexts.

Media View Count

A count of how many times the video included in the Tweet has been viewed.

This is the number of video views aggregated across all Tweets in which the given video has been posted. That means that the metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets.

Organic Media View Count

The total count of video views from organic contexts.

Media Playback 0%

The number of users who played through to the first quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted.

Media Playback 25%

The number of users who played through to the second quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted.

Media Playback 50%

The number of users who played through to the third quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted.

Media Playback 75%

The number of users who played through to the last quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted.

Media Playback 100%

The number of users who played through to the entire video. This reflects the number of views across all Tweets in which the given video has been posted.

Organic Media Playback 0%

The total count of media playback 0% from organic contexts.

Organic Media Playback 25%

The total count of media playback 25% from organic contexts.

Organic Media Playback 50%

The total count of media playback 50% from organic contexts.

Organic Media Playback 75%

The total count of media playback 75% from organic contexts.

Organic Media Playback 100%

The total count of media playback 100% from organic contexts.

Poll Results

The total number of poll results obtained from tweets with poll options

Data Freshness and reporting durations

  • AdRoll is a live connector

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