What is Twitter Ads?

Twitter Ads are the perfect complement to organic content strategy. The promoted, paid content you create in your campaigns will appear as Promoted Ads and/or Follower Ads — all exposed to a broad audience of your choice for increased exposure and visibility.

How do you link Twitter Ads accounts on ReportGarden?

In order to link your Twitter Ads accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Twitter Ads

You will be redirected to Twitter authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

Twitter Ads Metrics and Dimensions

Twitter Ads orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Twitter Ads

Dimension

Definition

Time

Date - group by daily, weekly, monthly and yearly

Account

The Twitter Ad account from which the ads are run

Campaigns

Campaigns within the Twitter Ad account

Line Items

Line Items within the Twitter Ad account

Gender

Gender of the audience of the Twitter Ad account

Keywords

Keywords used for the Twitter Ads

Languages

Language(s) targeted by Twitter Ads

Locations

Locations targeted by the ads

Platforms

Platforms on which the ads are shown

Similar to Followers of User

Similar to followers of the user

Conversion Tags

Conversion tags used for conversions

Events

Events targeted by the ad

Interests

Interests targeted by the ad

TV Shows

TV Shows targeted by the ad

Funding Instruments

Line(s) of credit used for payment

Promoted Tweets

Tweets that have been promoted by the Twitter ad account

Measures

The following dimensions are available for Twitter Ads

Metric

Definition

App Clicks

Number of app install or app open attempts

URL Clicks

Billed Charge Local Micro

Total spend in micros

Billed Engagements

Total number of billed engagements

Card Engagements

Total number of card engagements

Clicks

Total number of clicks, including favorites and other engagements

Conversion Custom

Number of conversions of type CUSTOM and the corresponding sale amount and order quantity

Conversion Downloads

Number of conversions of type DOWNLOAD and the corresponding sale amount and order quantity

Conversion Purchases

Number of conversions of type PURCHASE and the corresponding sale amount and order quantity

Conversion Sign Ups

Number of conversions of type SIGN_UP and the corresponding sale amount and order quantity

Conversion Site Visits

Number of conversions of type SITE_VISIT and the corresponding sale amount and order quantity

Engagements

Total number of engagements

Follows

Total number of follows

Impressions

Total number of impressions

Likes

Total number of likes

Media Views

Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images.

Engagement Rate

Rate of engagement

CPE

Cost per engagement

CPM

Cost per million impressions

Click Rate

Clicks / Impressions

CPLC

Cost per lead conversion

Total Conversions

Total conversions

Conversion Rate

Rate of conversions

CPA

Cost per acquisition (all conversions)

App Click Rate

App clicks / impression

CPAC

Cost per app clicks

CPI

Cost per mobile conversion installs

Follow Rate

Rate of following

Leads

Leads (Card engagements)

Lead Rate

Rate of leads (Card engagement rate)

Cost per Lead

Cost per lead

Video Rate

Rate of videos viewed

Cost per Video View

Cost per video view

Qualified Impression Rate

Rate of qualified impressions

qCPM

Cost per qualified impression

Mobile Converison Lifetime Value Achievements Unlocked

Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED

Mobile Converison Lifetime Value Levels Achieved

Breakdown of mobile conversions of type LEVEL_ACHIEVED

Mobile Converison Lifetime value Reservations

Breakdown of mobile conversions of type RESERVATION

Mobile Conversion Achievements Unlocked

Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Add to Carts

Breakdown of mobile conversions of type ADD_TO_CART by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Add to Wishlists

Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Checkouts Initiated

Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Content Views

Breakdown of mobile conversions of type CONTENT_VIEW by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Installs

Breakdown of mobile conversions of type INSTALL by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Invites

Breakdown of mobile conversions of type INVITE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Key Page Views

Breakdown of mobile conversions of type KEY_PAGE_VIEW by post_view and post_engagement

Mobile Conversion Levels Achieved

Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Lifetime value Add to Carts

Breakdown of mobile conversions of type ADD_TO_CART

Mobile Conversion Lifetime Value Add to Wishlists

Breakdown of mobile conversions of type ADD_TO_WISHLIST

Mobile Conversion Lifetime value Checkouts Initiated

Breakdown of mobile conversions of type CHECKOUT_INITIATED

Mobile Conversion Lifetime Value Invites

Breakdown of mobile conversions of type INVITE

Mobile Conversion Lifetime Value Payment Info Additions

Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION

Mobile Conversion Lifetime value Purchases

Breakdown of mobile conversions of type PURCHASE

Mobile Conversion Lifetime Value Rates

Breakdown of mobile conversions of type RATE

Mobile Conversion Lifetime Value Shares

Breakdown of mobile conversions of type SHARE

Mobile Conversion Lifetime Value Signups

Breakdown of mobile conversions of type SIGN_UP

Mobile Conversion Lifetime Value Spend Credits

Breakdown of mobile conversions of type SPENT_CREDIT

Mobile Conversion Lifetime Value Tutorials Completed

Breakdown of mobile conversions of type TUTORIAL_COMPLETED

Mobile Conversion Lifetime Value Updates

Breakdown of mobile conversions of type UPDATE

Mobile Conversion Logins

Breakdown of mobile conversions of type LOGIN by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Payment Info Additions

Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Rates

Breakdown of mobile conversions of type RATE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Re-Engages

Breakdown of mobile conversions of type RE_ENGAGE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Reservations

Breakdown of mobile conversions of type RESERVATION by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Searches

Breakdown of mobile conversions of type SEARCH by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Shares

Breakdown of mobile conversions of type SHARE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Spend Credits

Breakdown of mobile conversions of type SPENT_CREDIT by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Tutorials Completed

Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_view, post_engagement, assisted, order_quantity, and sale_amount

Mobile Conversion Updates

Breakdown of mobile conversions of type UPDATE by post_view, post_engagement, assisted, order_quantity, and sale_amount

Qualified Impressions

Total number of qualified impressions

Replies

Total number of replies

Retweets

Total number of retweets

Video Content Starts

Total number of video playback starts

Video CTA Clicks

Total clicks on the call to action

Video Total Views

Total number of video views

Video Views to 100%

Total number of views where at least 100% of the video was viewed.

Video Views to 25%

Total number of views where at least 25% of the video was viewed.

Video Views to 50%

Total number of views where at least 50% of the video was viewed.

Video Views to 75%

Total number of views where at least 75% of the video was viewed

Data Freshness and reporting durations

  • Twitter Ads is a live connector

  • Data can only be fetched over a window of 45 days.

FAQ

Q: The data that I see in Twitter Ads is not matching with what I see in ReportGarden

A: Follow the steps below to ensure that the right settings are selected

  • Ensure that the right date range is selected

  • Ensure that the right metrics are selected

  • Check for any filters

  • One of the most common issues related to data mismatch of Twitter Ads Reporting is choosing the right placement type. You can select the placement type as Twitter Publisher Network or Twitter or Both from the advanced section

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