What is LinkedIn Ads?
LinkedIn Ads is a paid marketing tool that offers access to LinkedIn social networks through various sponsored posts and other methods.
How do you link LinkedIn Ads accounts on ReportGarden?
In order to link your LinkedIn Ads accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on LinkedIn Ads
You will be redirected to LinkedIn Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
LinkedIn Ads Metrics and Dimensions
LinkedIn Ads orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for LinkedIn Ads
Dimension | Description |
Time | Date - group by daily, weekly, monthly and yearly |
Campaign | The name of the campaign |
Text Ads | Text ads run through the campaign |
Sponsored Updates | Sponsored updates are an advertising solution that allows brands to promote any post from a LinkedIn company page to specific people in their news feeds. It is only possible to sponsor updates on LinkedIn if you have a company page on the social media |
Sponsored Inmail | LinkedIn Sponsored InMail helps marketers break through the limitations of traditional email marketing by delivering personalized messages within the uncluttered LinkedIn inbox environment |
Sponsored Share | A share that is sponsored by LinkedIn |
Country | Country of the target audience |
Conversions | The kind of conversion |
Company Size | The company size of the target audience |
Industry | The industry of the target audience |
Job Function | The job function of the target audience |
Seniority | The seniority of the target audience |
Serving Location | The serving location of the target audience |
Campaign Group | The name of the campaign group |
Region | The region of the target audience |
Metrics
The following metrics are available for LinkedIn Ads
Metric | Definition |
Action Clicks | The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only. |
Ad Unit Clicks | The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only. |
Clicks | The number of times your update or company branding was clicked. |
Comments | Number of comments on your update. |
Company Page Clicks | The count of clicks to view the company page. |
Conversion Value in Local Currency | Value of the conversions in the account's local currency based on rules defined by the advertiser. |
Cost | Cost in the account's local currency |
Cost in USD | Cost in USD |
CTR | Clicks divided by impressions |
Engagement Rate | (Clicks + Likes + Comments + Shares + Follows / Impressions) |
External Website Impressions | The count of impressions that are attributed to your ads. |
External Website Post View Conversions | The count of post-view conversions that are attributed to your ads. |
Follows | The count of follows. Sponsored Content and Follower ads only. |
Full Screen Plays | Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode. |
Impressions | This is the count of "impressions" for Sponsored Content and "sends" for Sponsored Messaging. |
Landing Page Clicks | The count of clicks which take the user to the creative landing page. |
Lead Gen. Mail Contact Info Shares | The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only. |
Lead Generation Mail Interested Clicks | The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only. |
Likes | The count of likes. Sponsored Content only. |
One Click Lead Form Opens | The count of times users opened the lead form for a One Click Lead Gen campaign. |
One Click Leads | The count of leads generated through One Click Lead Gen. |
Opens | The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only. |
Other Engagements | The count of user interactions with the ad unit that do not fit into any other more specific category. |
Sends | The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only. |
Shares | Number of update shares |
Text URL Clicks | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only. |
Total Engagements | The count of all user interactions with the ad unit. |
Video Starts | The count of video ads that were started by users |
Video Views | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view. |
Views @ 25% | The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
Views @ 50% | The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
Views @ 75% | The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
Viral Clicks | The count of clicks on viral impressions. |
Viral Comments | The count of comments from viral impressions for this activity. |
Viral Company Page Clicks | The count of clicks to view the company page from viral impressions for this activity. |
Viral Completions | The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. |
Viral Video Starts | The count of viral video ads that were started by users. |
Viral Video Views | A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. |
Viral Views @ 25% | The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. |
Viral Views @ 50% | The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. |
Viral Views @ 75% | The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. |
Viral Full Screen Plays | Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode. See viralImpressions definition. |
Viral Card Clicks | The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick. |
Viral Card Impressions | The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions. |
Viral Reactions | The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements. |
Viral External Website Conversions | The count of conversions that are attributed to your ads driven by a viral event. See viral impressions definition. |
Viral External Website Post Click Conversions | The count of post-click conversions that are attributed to your ads driven by a viral click. See viral impressions definition. |
Viral External Website Post View Conversions | The count of post-view conversions that are attributed to your ads driven by a viral impression. See viral impressions definition. |
Viral Follows | The count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Content only. |
Viral Impressions | The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only. |
Viral Landing Page Clicks | The count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Content only. |
Viral Likes | The count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Content only |
Viral One Click Lead Form Opens | The count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition. |
Viral Other Engagements | The count of user interactions with viral impressions that do not fit into any other more specific category. See viral impressions definition. Sponsored Content only. |
Viral Shares | The count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Content only. |
Viral Total Engagements | The count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Content only. |
Viral Comment Likes | The count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Content only. |
Viral External Website Conversions | The count of conversions that are attributed to your ads driven by a viral event. See viral impressions definition. |
Viral External Website Post Click Conversions | The count of post-click conversions that are attributed to your ads driven by a viral click. See viral impressions definition. |
Viral External Website Post View Conversions | The count of post-view conversions that are attributed to your ads driven by a viral impression. See viral impressions definition. |
Viral One Click Leads | The count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition |
Card Clicks | The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick. |
Card Impressions | The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions. |
Comment Likes | The count of likes of a comment. Sponsored Content only. |
Post Click Conversions | Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used. |
Post View Conversions | Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used. |
Conversion Count | Total no of conversions |
Ad Spend Per Conversion | Cost / External Website Conversions |
View Through Conversion Rate | View through conversions / Clicks |
Post Click Conversion Rate | Post Click Conversions / Clicks |
Completions | The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
Completion Rate | Video Completions * 100 / Video Starts |
View Rate | Video Views * 100 / Total Impressions |
CPV | Cost per video view |
CPV (USD) | Cost per video view in USD |
Cost Per Conversion | Cost per conversion |
Advertiser ROAS | Return on ad spend. Conversion value / Total Cost |
Chargeable Clicks | The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers based on objective (for example, clicks to view the landing page or company page). |
Non Chargeable Clicks | Total Clicks - Chargeable clicks |
Engagement Rate | Total engagements * 100 / Total Impressions |
CPC | Cost per click |
CPM | Cost per million impressions |
Approximate Unique Impressions | The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned |
Reactions | The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses. |
Average Daily Reach Metrics | Reach metrics corresponding to the day relative to the date range. If the date range has more than one day, these metrics are the average of multiple reach metrics for each day in the date range. For example, if the date range is 1/1 - 1/1, these metrics will correspond to reach on 1/1. If the date range is 1/1 - 1/3, they will be the average of reach on 1/1, 1/2, and 1/3. Only available for requests grouping by campaign. |
Average Previous Seven Day Reach Metrics | Reach metrics corresponding to the last 7 days based on the date range. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. For example, if the date range is 1/1 - 1/1, these metrics will correspond to the total reach from 12/26 - 1/1. If the date range is 1/1 - 1/3, they will be the average of the previous seven day reach on 1/1, 1/2, and 1/3. Only available for requests grouping by campaign. |
Average Previous Thirty Day Reach Metrics | Reach metrics corresponding to the last 30 days based on the date range. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. For example, if the date range is 1/1 - 1/1, these metrics will correspond to the total reach from 12/26 - 1/1. If the date range is 1/1 - 1/3, they will be the average of the previous thirty day reach on 1/1, 1/2, and 1/3. Only available for requests grouping by campaign. |
Document Completions | The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
Document First Quartile Completions | The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
Document Midpoint Completions | The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
Document Third Quartile Completions | The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions. |
Download Clicks | The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads. |
Job Applications | The number of times a member completed a job application after viewing or clicking on an ad. Currently, this metric is broken down into postViewJobApplications (if the member applied after viewing the ad) and postClickJobApplications (if the member applied after clicking the ad). |
Job Apply Clicks | The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on an ad which has a LinkedIn job landing page. Currently, this metric is broken down into postViewJobApplyClicks (if the member performed the action after viewing the ad) and postClickJobApplyClicks (if the member performed the action after clicking the ad). |
Post Click Job Applications | The number of times a member completed a job application after clicking on an ad. |
Post Click Job Apply Clicks | The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after clicking on an ad which has a LinkedIn job landing page. |
Post Click Registrations | The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and does not account for a user unregistering. |
Post View Job Applications | The number of times a member completed a job application after viewing an ad. |
Post View Job Apply Clicks | The number of times a member clicked on the job’s apply button on a LinkedIn jobs page after clicking an ad that has a LinkedIn job landing page. |
Post View Registrations | The number of times a member has registered for an event or seminar after viewing an ad that has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering. |
Registrations | The number of times a member has registered for an event or seminar after viewing or clicking on an ad that has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering. |
Talent Leads | Number of leads captured through a talent media campaign |
Viral Registrations | The number of times a member has registered for an event or seminar after viewing or clicking on a viral ad that has a LinkedIn event landing page. |
Viral Post View Registrations | The number of times a member has registered for an event or seminar after viewing a viral ad that has a LinkedIn event landing page. |
Viral Post View Job Apply Clicks | The number of times a member clicked on the job’s apply button on a LinkedIn jobs page after viewing a viral ad that has a LinkedIn job landing page. |
Viral Post View Job Applications | The number of times a member completed a job application after viewing a viral ad. |
Viral Post Click Registrations | The number of times a member has registered for an event or seminar after clicking on a viral ad that has a LinkedIn landing page. |
Viral Post Click Job Apply Clicks | The number of times a member clicked on the job’s apply button on a LinkedIn jobs page after clicking on a viral ad that has a LinkedIn job landing page. |
Viral Post Click Job Applications | The number of times a member completed a job application after clicking on a viral ad. |
Viral Job Apply Clicks | The number of times a member clicked on the job’s apply button on a LinkedIn jobs page after viewing or clicking on a viral ad that has a LinkedIn job landing page during the date range. |
Viral Job Applications | The number of times a member completed a job application after viewing or clicking on a viral ad. |
Viral Download Clicks | The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. |
Viral Document Third Quartile Completions | The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads. |
Viral Document Midpoint Completions | The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads. |
Viral Document First Quartile Completions | The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads. |
Viral Document Completions | The number of times users reached 100% of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads. |
Data Freshness and reporting durations
LinkedIn Ads is a live connector
FAQ
Q: The data that I see in LinkedIn Ads dashboard is not matching with what I see in ReportGarden
A: Follow the steps below to ensure that the right settings are selected
Ensure that the right date range is selected
Ensure that the right metrics are selected
Check for any filters
Q: The data for LinkedIn Ads demographic dimensions is not matching with the totals
A: To protect user privacy, LinkedIn Ads demographic dimension data is taken on a sample set of the entire data when provided through the API. This means there’s a high possibility that the data you see in LinkedIn Ads will differ slightly from what you see in ReportGarden