What is LinkedIn Ads?

LinkedIn Ads is a paid marketing tool that offers access to LinkedIn social networks through various sponsored posts and other methods.

How do you link LinkedIn Ads accounts on ReportGarden?

In order to link your LinkedIn Ads accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on LinkedIn Ads

You will be redirected to LinkedIn Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

LinkedIn Ads Metrics and Dimensions

LinkedIn Ads orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for LinkedIn Ads

Dimension

Description

Time

Date - group by daily, weekly, monthly and yearly

Campaign

The name of the campaign

Text Ads

Text ads run through the campaign

Sponsored Updates

Sponsored updates are an advertising solution that allows brands to promote any post from a LinkedIn company page to specific people in their news feeds. It is only possible to sponsor updates on LinkedIn if you have a company page on the social media

Sponsored Inmail

LinkedIn Sponsored InMail helps marketers break through the limitations of traditional email marketing by delivering personalized messages within the uncluttered LinkedIn inbox environment

Sponsored Share

A share that is sponsored by LinkedIn

Country

Country of the target audience

Conversions

The kind of conversion

Company Size

The company size of the target audience

Industry

The industry of the target audience

Job Function

The job function of the target audience

Seniority

The seniority of the target audience

Serving Location

The serving location of the target audience

Campaign Group

The name of the campaign group

Region

The region of the target audience

Metrics

The following metrics are available for LinkedIn Ads

Metric

Definition

Action Clicks

The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.

Ad Unit Clicks

The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.

Clicks

The number of times your update or company branding was clicked.

Comments

Number of comments on your update.

Company Page Clicks

The count of clicks to view the company page.

Conversion Value in Local Currency

Value of the conversions in the account's local currency based on rules defined by the advertiser.

Cost

Cost in the account's local currency

Cost in USD

Cost in USD

CTR

Clicks divided by impressions

Engagement Rate

(Clicks + Likes + Comments + Shares + Follows / Impressions)

External Website Impressions

The count of impressions that are attributed to your ads.

External Website Post View Conversions

The count of post-view conversions that are attributed to your ads.

Follows

The count of follows. Sponsored Content and Follower ads only.

Full Screen Plays

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.

Impressions

This is the count of "impressions" for Sponsored Content and "sends" for Sponsored Messaging.

Landing Page Clicks

The count of clicks which take the user to the creative landing page.

Lead Gen. Mail Contact Info Shares

The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.

Lead Generation Mail Interested Clicks

The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.

Likes

The count of likes. Sponsored Content only.

One Click Lead Form Opens

The count of times users opened the lead form for a One Click Lead Gen campaign.

One Click Leads

The count of leads generated through One Click Lead Gen.

Opens

The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only.

Other Engagements

The count of user interactions with the ad unit that do not fit into any other more specific category.

Sends

The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only.

Shares

Number of update shares

Text URL Clicks

The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.

Total Engagements

The count of all user interactions with the ad unit.

Video Starts

The count of video ads that were started by users

Video Views

A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.

Views @ 25%

The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.

Views @ 50%

The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.

Views @ 75%

The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.

Viral Clicks

The count of clicks on viral impressions.

Viral Comments

The count of comments from viral impressions for this activity.

Viral Company Page Clicks

The count of clicks to view the company page from viral impressions for this activity.

Viral Completions

The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.

Viral Video Starts

The count of viral video ads that were started by users.

Viral Video Views

A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.

Viral Views @ 25%

The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.

Viral Views @ 50%

The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.

Viral Views @ 75%

The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.

Viral Full Screen Plays

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode. See viralImpressions definition.

Viral Card Clicks

The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.

Viral Card Impressions

The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.

Viral Reactions

The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements.

Viral External Website Conversions

The count of conversions that are attributed to your ads driven by a viral event. See viral impressions definition.

Viral External Website Post Click Conversions

The count of post-click conversions that are attributed to your ads driven by a viral click. See viral impressions definition.

Viral External Website Post View Conversions

The count of post-view conversions that are attributed to your ads driven by a viral impression. See viral impressions definition.

Viral Follows

The count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Content only.

Viral Impressions

The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only.

Viral Landing Page Clicks

The count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Content only.

Viral Likes

The count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Content only

Viral One Click Lead Form Opens

The count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition.

Viral Other Engagements

The count of user interactions with viral impressions that do not fit into any other more specific category. See viral impressions definition. Sponsored Content only.

Viral Shares

The count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Content only.

Viral Total Engagements

The count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Content only.

Viral Comment Likes

The count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Content only.

Viral External Website Conversions

The count of conversions that are attributed to your ads driven by a viral event. See viral impressions definition.

Viral External Website Post Click Conversions

The count of post-click conversions that are attributed to your ads driven by a viral click. See viral impressions definition.

Viral External Website Post View Conversions

The count of post-view conversions that are attributed to your ads driven by a viral impression. See viral impressions definition.

Viral One Click Leads

The count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition

Card Clicks

The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.

Card Impressions

The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions.

Comment Likes

The count of likes of a comment. Sponsored Content only.

Post Click Conversions

Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.

Post View Conversions

Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.

Conversion Count

Total no of conversions

Ad Spend Per Conversion

Cost / External Website Conversions

View Through Conversion Rate

View through conversions / Clicks

Post Click Conversion Rate

Post Click Conversions / Clicks

Completions

The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.

Completion Rate

Video Completions * 100 / Video Starts

View Rate

Video Views * 100 / Total Impressions

CPV

Cost per video view

CPV (USD)

Cost per video view in USD

Cost Per Conversion

Cost per conversion

Advertiser ROAS

Return on ad spend. Conversion value / Total Cost

Chargeable Clicks

The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers based on objective (for example, clicks to view the landing page or company page).

Non Chargeable Clicks

Total Clicks - Chargeable clicks

Engagement Rate

Total engagements * 100 / Total Impressions

CPC

Cost per click

CPM

Cost per million impressions

Approximate Unique Impressions

The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned

Reactions

The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.

Average Daily Reach Metrics

Reach metrics corresponding to the day relative to the date range. If the date range has more than one day, these metrics are the average of multiple reach metrics for each day in the date range. For example, if the date range is 1/1 - 1/1, these metrics will correspond to reach on 1/1. If the date range is 1/1 - 1/3, they will be the average of reach on 1/1, 1/2, and 1/3. Only available for requests grouping by campaign.

Average Previous Seven Day Reach Metrics

Reach metrics corresponding to the last 7 days based on the date range. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. For example, if the date range is 1/1 - 1/1, these metrics will correspond to the total reach from 12/26 - 1/1. If the date range is 1/1 - 1/3, they will be the average of the previous seven day reach on 1/1, 1/2, and 1/3. Only available for requests grouping by campaign.

Average Previous Thirty Day Reach Metrics

Reach metrics corresponding to the last 30 days based on the date range. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. For example, if the date range is 1/1 - 1/1, these metrics will correspond to the total reach from 12/26 - 1/1. If the date range is 1/1 - 1/3, they will be the average of the previous thirty day reach on 1/1, 1/2, and 1/3. Only available for requests grouping by campaign.

Document Completions

The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.

Document First Quartile Completions

The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.

Document Midpoint Completions

The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.

Document Third Quartile Completions

The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions.

Download Clicks

The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This may or may not result in an actual download (e.g. if the user rejects a browser download prompt). This metric is only available for ad formats supporting media downloads.

Job Applications

The number of times a member completed a job application after viewing or clicking on an ad. Currently, this metric is broken down into postViewJobApplications (if the member applied after viewing the ad) and postClickJobApplications (if the member applied after clicking the ad).

Job Apply Clicks

The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after viewing or clicking on an ad which has a LinkedIn job landing page. Currently, this metric is broken down into postViewJobApplyClicks (if the member performed the action after viewing the ad) and postClickJobApplyClicks (if the member performed the action after clicking the ad).

Post Click Job Applications

The number of times a member completed a job application after clicking on an ad.

Post Click Job Apply Clicks

The number of times a member clicked on the job’s apply button on an LinkedIn jobs page after clicking on an ad which has a LinkedIn job landing page.

Post Click Registrations

The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page. This includes gross registrations and does not account for a user unregistering.

Post View Job Applications

The number of times a member completed a job application after viewing an ad.

Post View Job Apply Clicks

The number of times a member clicked on the job’s apply button on a LinkedIn jobs page after clicking an ad that has a LinkedIn job landing page.

Post View Registrations

The number of times a member has registered for an event or seminar after viewing an ad that has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering.

Registrations

The number of times a member has registered for an event or seminar after viewing or clicking on an ad that has a LinkedIn event landing page. This includes gross registrations and does not account for a user unregistering.

Talent Leads

Number of leads captured through a talent media campaign

Viral Registrations

The number of times a member has registered for an event or seminar after viewing or clicking on a viral ad that has a LinkedIn event landing page.

Viral Post View Registrations

The number of times a member has registered for an event or seminar after viewing a viral ad that has a LinkedIn event landing page.

Viral Post View Job Apply Clicks

The number of times a member clicked on the job’s apply button on a LinkedIn jobs page after viewing a viral ad that has a LinkedIn job landing page.

Viral Post View Job Applications

The number of times a member completed a job application after viewing a viral ad.

Viral Post Click Registrations

The number of times a member has registered for an event or seminar after clicking on a viral ad that has a LinkedIn landing page.

Viral Post Click Job Apply Clicks

The number of times a member clicked on the job’s apply button on a LinkedIn jobs page after clicking on a viral ad that has a LinkedIn job landing page.

Viral Post Click Job Applications

The number of times a member completed a job application after clicking on a viral ad.

Viral Job Apply Clicks

The number of times a member clicked on the job’s apply button on a LinkedIn jobs page after viewing or clicking on a viral ad that has a LinkedIn job landing page during the date range.

Viral Job Applications

The number of times a member completed a job application after viewing or clicking on a viral ad.

Viral Download Clicks

The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon.

Viral Document Third Quartile Completions

The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.

Viral Document Midpoint Completions

The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.

Viral Document First Quartile Completions

The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.

Viral Document Completions

The number of times users reached 100% of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads.

Data Freshness and reporting durations

  • LinkedIn Ads is a live connector

FAQ

Q: The data that I see in LinkedIn Ads dashboard is not matching with what I see in ReportGarden

A: Follow the steps below to ensure that the right settings are selected

  • Ensure that the right date range is selected

  • Ensure that the right metrics are selected

  • Check for any filters

Q: The data for LinkedIn Ads demographic dimensions is not matching with the totals

A: To protect user privacy, LinkedIn Ads demographic dimension data is taken on a sample set of the entire data when provided through the API. This means there’s a high possibility that the data you see in LinkedIn Ads will differ slightly from what you see in ReportGarden

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