What is Quora Ads?

People come to Quora to ask questions and read insightful answers. This includes people looking for reliable information about a company, products, competitors and industry. Quora Ads is to advertise on Quora and to influence people during the consideration phase of their purchase process.

How do you link Quora Ads accounts on ReportGarden?

In order to link your Quora Ads accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Quora Ads

You will be redirected to Quora Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

Attribution Windows

Quora Ads provides two attribution windows

Conversion metrics will count conversions that happen within the provided window since the user clicks or views an ad.

You can see them on the advanced tab as follows

Quora Ads Metrics and Dimensions

Quora Ads orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Quora Ads

Dimension

Description

Time

Date - group by daily, weekly, monthly and yearly

Campaign

The ad campaigns setup in Quora

Adset

The adset setup in Quora

Ads

The ads setup in Quora

Metrics

Measures

Description

Clicks

Clicks received for the ad

Impressions

No of times the ad was displayed

Spend

Amount spend on the ad

Conversions

No of conversions

Conversion Rate

Rate. of conversion

CPC

Cost per click

CTR

Click through rate

Leads Generated

No of leads generated by the ad

Generic Conversions

No of generic conversions

App Install Conversions

No of app install conversions

Purchase Conversions

No of purchase conversions

Generate Lead Conversions

No of lead conversions

Complete Registration Conversions

No of complete registration conversions

Add Payment Conversions

No of add payment conversions

Add to Cart Conversions

No of add to cart conversions

Add to Wishlist Conversions

No of add to wishlist conversions

Initiate Checkout Conversions

No of initiate checkout converisons

Search Conversions

No of search conversions

Generic Conversion Rate

Rate of generic conversions

App Install Conversion Rate

Rate of app install conversions

Purchase Conversion Rate

Rate of purchase conversions

Generate Lead Conversion Rate

Rate of generate lead conversions

Complete Registration Conversion Rate

Rate of complete registration conversions

Add Payment Conversion Rate

Rate of add payment conversions

Add to Cart Conversion Rate

Rate of add to cart conversions

Add to Wishlist Conversion Rate

Rate of add to wishlist conversions

Initiate Checkout Conversion Rate

Rate of initiate checkout conversions

Search Conversion Rate

Rate of search conversions

Data Freshness and reporting durations

  • Quora Ads is a live data connector

  • Data can only be fetched for the last 100 months. Beyond that, data cannot be retrieved.

  • we can ONLY fetch the data spanning 100 days between the start date and the end date

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