Facebook has announced the deprecation of specific unique metrics in the Ads Insights API, with data for these metrics becoming unavailable after October 30, 2024. For further details, please refer to their blog post.

This change affects reports generated in ReportGarden, especially those that utilize certain dimensions tied to the deprecated metrics. Users may observe discrepancies or missing data in these areas going forward.

To support you through this update, we’ve included a table below detailing the deprecated metrics along with their associated dimensions.

Below is a comprehensive list of the affected metrics for all dimensions.
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Unique Add Payment Info

Unique Add To Wishlist

Unique App Custom Event

Unique Fb Mobile Achievement Unlocks

Unique Fb Mobile Activate App

Unique Fb Mobile Add Payment Info

Unique Fb Mobile Add To Cart

Unique Fb Mobile Add To Wishlist

Unique Fb Mobile Complete Registration

Unique Fb Mobile Content Views

Unique Fb Mobile Initiated Checkouts

Unique Fb Mobile Level Achieved

Unique Fb Mobile Purchases

Unique Fb Mobile Rate

Unique Fb Mobile Searches

Unique Fb Mobile Spent Credits

Unique Fb Mobile Tutorial Completions

Unique App Custom Event Fb Mobile Achievement Unlocked

Unique App Custom Event Fb Mobile Activate App

Unique App Custom Event Fb Mobile Add Payment Info

Unique App Custom Event Fb Mobile Add To Cart

Unique App Custom Event Fb Mobile Add To Wishlist

Unique App Custom Event Fb Mobile Complete Registration

Unique App Custom Event Fb Mobile Content View

Unique App Custom Event Fb Mobile Initiated Checkout

Unique App Custom Event Fb Mobile Level Achieved

Unique App Custom Event Fb Mobile Purchase

Unique App Custom Event Fb Mobile Rate

Unique App Custom Event Fb Mobile Search

Unique App Custom Event Fb Mobile Tutorial Completion

Unique App Custom Event Other

Unique Checkin

Unique Click To Call Call Confirm

Unique Comment

Unique Interactive Component Tap

Unique Landing Page Views

Unique Total Leads

Unique Leadgen Grouped

Unique Like

Unique Mobile App Install

Unique Offline Conversations

Unique Offline Conversion Complete Registration

Unique Offline Leads

Unique Offline Other Conversations

Unique Offline Purchases

Unique Offline Searches

Unique Offline Content Views

Unique Offsite Conversion

Unique Offsite Conversion Fb Pixel Add Payment Info

Unique Offsite Conversion Fb Pixel Add To Cart

Unique Offsite Conversion Fb Pixel Add To Wishlist

Unique Complete Registration FB Pixel

Unique Offsite Conversion Fb Pixel Custom

Unique Offsite Conversion Fb Pixel Initiate Checkout

Unique Offsite Conversion Fb Pixel Lead

Unique Offsite Purchases (FB Pixel)

Unique Offsite Conversion Fb Pixel Search

Unique Offsite Conversion Fb Pixel View Content

Unique Omni Achievement Unlocked

Unique Omni Activate App

Unique Add To Cart

Unique Omni App Install

Unique Omni Complete Registration

Unique Omni Custom

Unique Total Checkouts Initiated

Unique Omni Level Achieved

Unique Purchases

Unique Omni Rate

Unique Omni Search

Unique Omni Tutorial Completion

Unique View Content

Unique Onsite Conversion Add To Cart

Unique Onsite Conversion Add To Wishlist

Unique Onsite Conversion Flow Complete

Unique Onsite Conversion Initiate Checkout

Unique Onsite Conversion Lead

Unique Onsite Conversion Lead Grouped

Unique Onsite Conversion Message To Buy

Unique Blocked Messaging Conversations

Unique Messaging Conversations Started

Unique Onsite Conversion Messaging First Reply

Unique Post Saves

Unique Onsite Conversion Purchase

Unique Onsite Conversion Submit Application

Unique Onsite Conversion View Content

Unique Page Engagement

Unique Photo View

Unique Post

Unique Post Engagement

Unique Post Reaction

Unique RSVP

Unique Video View

Unique Mobile App Content Views

Cost Per Unique Add Payment Info

Cost Per Unique Add To Wishlist

Cost Per Unique App Custom Event

Cost Per Unique Fb Mobile Achievement Unlocks

Cost Per Unique Fb Mobile Activate App

Cost Per Unique Fb Mobile Add Payment Info

Cost Per Unique Fb Mobile Add To Cart

Cost Per Unique Fb Mobile Add To Wishlist

Cost Per Unique Fb Mobile Complete Registration

Cost Per Unique Fb Mobile Content Views

Cost Per Unique Fb Mobile Initiated Checkouts

Cost Per Unique Fb Mobile Level Achieved

Cost Per Unique Fb Mobile Purchases

Cost Per Unique Fb Mobile Rate

Cost Per Unique Fb Mobile Searches

Cost Per Unique Fb Mobile Spent Credits

Cost Per Unique Fb Mobile Tutorial Completions

Cost Per Unique App Custom Event Fb Mobile Achievement Unlocked

Cost Per Unique App Custom Event Fb Mobile Activate App

Cost Per Unique App Custom Event Fb Mobile Add Payment Info

Cost Per Unique App Custom Event Fb Mobile Add To Cart

Cost Per Unique App Custom Event Fb Mobile Add To Wishlist

Cost Per Unique App Custom Event Fb Mobile Complete Registration

Cost Per Unique App Custom Event Fb Mobile Content View

Cost Per Unique App Custom Event Fb Mobile Initiated Checkout

Cost Per Unique App Custom Event Fb Mobile Level Achieved

Cost Per Unique App Custom Event Fb Mobile Purchase

Cost Per Unique App Custom Event Fb Mobile Rate

Cost Per Unique App Custom Event Fb Mobile Search

Cost Per Unique App Custom Event Fb Mobile Tutorial Completion

Cost Per Unique App Custom Event Other

Cost Per Unique Checkin

Cost Per Unique Click To Call Call Confirm

Cost Per Unique Comment

Cost Per Unique Interactive Component Tap

Cost Per Unique Landing Page View

Cost Per Unique Total Leads

Cost Per Unique Leadgen Grouped

Cost Per Unique Like

Cost Per Unique Mobile App Install

Cost Per Unique Offline Conversion

Cost Per Unique Offline Conversion Complete Registration

Cost Per Unique Offline Lead

Cost Per Unique Offline Other Conversion

Cost Per Unique Offline Purchase

Cost Per Unique Offline Search

Cost Per Unique Offline Content View

Cost Per Unique Offsite Conversion

Cost Per Unique Offsite Conversion Fb Pixel Add Payment Info

Cost Per Unique Offsite Conversion Fb Pixel Add To Cart

Cost Per Unique Offsite Conversion Fb Pixel Add To Wishlist

Cost Per Unique Complete Registration FB Pixel

Cost Per Unique Offsite Conversion Fb Pixel Custom

Cost Per Unique Offsite Conversion Fb Pixel Initiate Checkout

Cost Per Unique Offsite Conversion Fb Pixel Lead

Cost Per Unique Offsite Purchase (FB Pixel)

Cost Per Unique Offsite Conversion Fb Pixel Search

Cost Per Unique Offsite Conversion Fb Pixel View Content

Cost Per Unique Omni Achievement Unlocked

Cost Per Unique Omni Activate App

Cost Per Unique Add To Cart

Cost Per Unique Omni App Install

Cost Per Unique Omni Complete Registration

Cost Per Unique Omni Custom

Cost Per Unique Total Checkouts Initiated

Cost Per Unique Omni Level Achieved

Cost Per Unique Purchases

Cost Per Unique Omni Rate

Cost Per Unique Omni Search

Cost Per Unique Omni Tutorial Completion

Cost Per Unique View Content

Cost Per Unique Onsite Conversion Add To Cart

Cost Per Unique Onsite Conversion Add To Wishlist

Cost Per Unique Onsite Conversion Flow Complete

Cost Per Unique Onsite Conversion Initiate Checkout

Cost Per Unique Onsite Conversion Lead

Cost Per Unique Onsite Conversion Lead Grouped

Cost Per Unique Onsite Conversion Message To Buy

Cost Per Unique Blocked Messaging Conversations

Cost Per Unique Messaging Conversations Started

Cost Per Unique Onsite Conversion Messaging First Reply

Cost Per Unique Post Saves

Cost Per Unique Onsite Conversion Purchase

Cost Per Unique Onsite Conversion Submit Application

Cost Per Unique Onsite Conversion View Content

Cost Per Unique Page Engagement

Cost Per Unique Photo View

Cost Per Unique Post

Cost Per Unique Post Engagement

Cost Per Unique Post Reaction

Cost Per Unique RSVP

Cost Per Unique Video View

Please note that some metrics may appear empty in upcoming reports. This adjustment was made to ensure the stability of scheduled reporting. We recommend either updating these metrics with accurate data or removing them from future reports as needed.

For any assistance, feel free to reach out to us via chat or email at [email protected].