What is AdKernel?

AdKernel is a white-label advertising serving platform that offers fast, efficient and feature-rich online advertising solutions to publishers, advertisers, and networks.

How do you link AdKernel accounts on ReportGarden?

In order to link your AdKernel account to ReportGarden, you need to enter your credentials in ReportGarden

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on AdKernel

Enter the following

1) The name of the account with which you want to identify it in ReportGarden

2) The url to which it has to be connected For example, if the url is something like https://www.subdomain.domain.com - Please only enter subdomain.domain.com

3) The username used to login to the account

4) the password used to login to the account

AdKernel Metrics and Dimensions

AdKernel orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for AdKernel

Dimension

Description

Creative

The creative name used for advertising

Country

The target country where the ads are run

City

The target city where the ads have been displayed

State

The target state where the ads have been displayed

Operating System

The operating System where the ads have been displayed

Language

ISO-639-1 alpha-2 language code, e.g. ar, bg, cd, ru

Browser

The browser on which the ad was displayed

Campaign

Campaign name

Device Type

Device on which the ad was displayed

Domain

Referrer domain used to display the ad

Page URL

Page URL of the displayed ad

Keyword

Matched keyword

Carrier

Mobile Carrier

Exchange

Exchange ID

Make

Device Manufacturer

Model

Device Model

Publisher

Publisher of the ads

SSP

Supply Side Platform Name

Measures

The following measures are available for AdKernel

Measures

Description

Requests to Bidders

A number of requests sent to a bidder that asks it to return bids for given impressions

Bids

A number of bid responses to SSP that have matched targeting option of a campaign

Wins

A number of win notifications received by a bidder from SSP

Impressions

A total number of impressions that were bought from SSPs

Clicks

A total number of clicks tracked by DSP

1 Step Conversions

A total number of 1-step conversions tracked by a convertion pixel

2 Step Conversions

A total number of 2-step conversions tracked by a convertion pixel

3 Step Conversions

A total number of 3-step conversions tracked by a convertion pixel

Filtered Clicks

A number of clicks filtered due to multiple reasons (e.g. brand safety, technical errors etc.)

Content Bids

A number of bids that have been matched based on contextual targeting parameters

Retargeting Bids

A number of bids that have been matched based on retargeting parameters

Mobile App Bid Requests

A quantity of bid requests from mobile applications

Bid Requests from Sites

A quantity of bid requests from sites

Avg landing clicks delay

A delay (ms) between user click and landing page click reported

Average eCPM

Average eCPM - Win Cost per 1000 bids

Average eCPM deviation

Device Model

CPC

Average Cost per click. This metric is calculated based on a number of impressions multiplied by impressions total cost and divided by a total clicks

number

Media Cost

Media cost without affshare

Win Cost

A total cost of all impressions that received win notification including advertiser affshare

1 Step Conversions Cost

A total cost of 1-step conversions tracked by a convertion pixel

2 Step Conversion Cost

A total cost of 2-step conversions tracked by a convertion pixel

3 Step Conversion Cost

A total cost of 3-step conversions tracked by a convertion pixel

Win eCPM

Average win CPM - It is the cost per 1000 wins

Average win eCPM deviation

The standard deviation of a set of win eCPM values

1 Step Conversion Acquisition Cost

Acquisition cost per first step conversion.

2 Step Conversion Acquisition Cost

Acquisition cost per second step conversion.

3 Step Conversion Acquisition Cost

Acquisition cost per third step conversion.

CTR %

Click-through rate - the rate or frequency at which users click through to a landing page from an ad

1 Step Conversion Rate

Conversion rate for first step: conversion/clicks

2 Step Conversion Rate

Conversion rate for second step: conversion/clicks

3 Step Conversion Rate

Conversion rate for third step: conversion/clicks

Landing Clicks/Wins Rate

Landing click to wins rate

Landing Clicks/User Clicks Rate

Landing clicks to user clicks rate

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