What is Criteo?
Criteo serves personalized online display advertisements to consumers on behalf of e-commerce companies.
How do you link accounts on Criteo?
In order to link your accounts to criteo, follow the steps as mentioned below.
Please contact [email protected]. Once you raise a request with us, we will send you a unique generated link that helps you link your accounts to ReportGarden.
Once you click the unique generated link, you'll be taken to a screen as shown below
As you can see, we only request read-only access to the above mentioned endpoints. Towards the bottom of the screen, you will be able to select the accounts and grant access to ReportGarden.
Once it is completed, reply to the support ticket with the following information
Once you share this information with ReportGarden, our team will check the same from their end and create the accounts for you in your system.
Reporting on Criteo
Reporting on Criteo is straightforward. You'll be able to choose the dimensions and measures.
Attribution window - Attribution window options are available on the Basic tab. You'll be able to choose the attribution window that you want to report on
Enable Cross-Channel Sales - This option can be turned on/off, based on whether you want to report on cross-device sales or not.
Cross-device sales are sales that occurred on a different device than the one where the click occurred. Specifying All includes cross-device sales.
The following dimensions are available for Criteo
Group by Day, Week, Month or Year
The category in the advertiser
The adset in the advertiser
Device on which the ads are displayed
OS on which the ads are displayed
The following metrics are available for Criteo
The number of clicks driven by your ads
The number of ad impressions served on publishers via Criteo.
The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
The number of ads that have not been viewed. A display that doesn't meet the viewed displays' criteria is considered unviewed
This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner)
Total money spent on Criteo advertising.
The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click.
The number of users on the target website or app for which at least one event occurred within the hour following a click.
Cost per Visit
The amount of money spent per visit to your website or app.
The proportion of website visitors leaving after only viewing one page.
The number of display opportunities, or the number of bid requests received.
The number of displays divided by the total number of display opportunities.
The number of transactions or conversions resulting from Criteo ads.
The amount of money generated by online sales.
The number of users who have been served an ad.
Potential users who could be served an ad.
Share of potential users who have been served an ad.
Average revenue generated by a conversion or sale.
CTR (Click Through Rate)
Percentage of users served an ad who clicked.
CVR (Conversion Rate)
Percentage of conversions or sales compared to the clicks that occurred.
COS (Cost of Sale)
Advertising cost per conversion or sale.
CPO (Cost perOrder)
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CPC (Cost per Click)
Cost per click.
CPM (Cost per Mille)
Cost per 1000 Impressions.
ROAS (Return on Ad Spend)
The ratio between revenue generated and the cost.
The revenue generated by each product, considering margin (if provided in your product catalog).
COV (Cost of Advertiser Value)
The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
The number of your completed events after an app install.
The number of installations of your app.
Post-Install CVR (Conversion Rate)
Percentage of post-install sales compared to the clicks that occurred.
Post-Install COS (Cost of Sale)
The cost of sale for app install campaigns.
Post-Install Order Value
The amount of money generated by sales after an app install.
Cost per Install
The ad cost per app install.
The percentage of completed app installs compared to the number of clicks.
Post-Install CPO (Cost per Order)
The cost per order for sales after an app install.
The return on ad spend for sales after an app install.
Omnichannel ROAS (Return on Ad Spend)
The ratio between revenue generated online and offline, and the cost.
The revenue generated by online and offline sales.
The number of online and offline transactions or conversions resulting from Criteo ads.
The ratio between the revenue generated offline and the cost.
The number of completed in-store transactions or purchases.
The amount of revenue generated by in-store sales.