What is Amazon Ads?

Advertising on Amazon is much like advertising on Google Ads. When you type in a keyword in the Amazon search box and results appear, some of the top results will be sponsored posts—these are considered Amazon Ads. They are denoted with subtle “sponsored” or “ad” text.

How do you link Amazon Ads on ReportGarden?

In order to link your Amazon Ads accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Amazon Ads

You will be redirected to Amazon authentication screen. Enter your credentials, and give access to ReportGarden app to read the data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

How do you enable Data fetches for Amazon Ads?

Linking your Amazon Ads account is only the first step of the process. Once you link your Amazon Ads account, it pulls in the ad accounts available from all the regions, namely

North America - USA, Canada, Mexico

Europe - United Kingdom, Italy, France, Spain, Germany

Asia - Japan, India, Singapore and Australia

When you try to load data for an account, if you see the following error, it means that the data fetch is not enabled yet.

To enable data fetches, follow the steps below.

a) Go to the linked account and then navigate to the sub account edit page

b) Once in there, you will see an option to enable data fetches

c) Click on enable data fetch, and the data fetch will be triggered

Note: It takes between 24 hours to 36 hours to fetch the data for the very first time.

Amazon Ads Metrics and Dimensions

Amazon Ads orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Amazon Ads

Dimension

Definition

Time

Date - group by daily, weekly, monthly and yearly

Campaigns

Campaigns used in Amazon Ads

Ad Groups

Ad groups used in Amazon Ads

Ads

Ad name

Ads with Image

Ad preview

ASIN

Amazon Standard Identification Number

SKU

Stock Keeping Unit in Amazon

Keywords

Keywords used for search

Search Terms

Search terms used for search

Target

Targets used for search

Measures

The following measures are available for Amazon Ads

Measure

Definition

Clicks

Number of times an ad was clicked

Impressions

Number of times an ad was shown

Spend

Amount spend on Ads

Orders

No of times an order was placed

Sales

Amount of sales through ads

CTR

Click through rate

ACOS

Advertising cost of sale - Defined as total spend divided by total sales

ROAS

Return on ad spend - Defined as total sales divided by total spend

Conversion Rate

Rate of orders placed

Data Freshness and reporting durations

  • Amazon Ads is a storage connector

  • Data can only be fetched 60 days prior to the date of account being linked. Once the account is linked, the data will be fetched and stored within ReportGarden periodically

FAQ

Q: Can I get Organic Amazon (Seller Partner) data in ReportGarden?

A: At the moment, it is not supported. It is in the pipeline and will be available in Q2 2022.

Q: How do I show TaCoS (Total advertising cost of sale) in ReportGarden?

A: This metric is currently not supported with ReportGarden. It will be supported once Organic Amazon data is supported with ReportGarden.

Q: I have connected my account with ReportGarden but do not see any data

A: Please contact [email protected]. Amazon Ads is a storage integration, and will be enabled only via request.
Also, it takes anywhere between 24-36 hours for the initial data fetch.

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