What is Facebook Insights?

Facebook Insights is insights into user behaviour and post performance on your Facebook business page. Pages are places on Facebook where artists, public figures, businesses, brands, organizations and nonprofits can connect with their fans or customers. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their News Feed

How do you link Facebook Pages on ReportGarden?

In order to link your Facebook Pages accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Facebook Pages

You will be redirected to Facebook authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

Facebook Insights Metrics and Dimensions

Facebook Insights orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Facebook Insights

Dimension

Definition

Time

Date - group by daily, weekly, monthly and yearly

All Posts

All Posts by the page. Includes Page Posts, Ads Posts, Published Posts, Visitor Posts and Scheduled Posts

Page Posts

The Pages own posts that are seen on the feed

Ads Posts

The ad posts for this page

Published Posts

Publishes posts by this page

Visitor Posts

Shows all public posts posted by the visitors of this page

Scheduled Posts

All posts that are scheduled to a future date by this page

Gender

The gender of the audience of this page

Age

The age group of the audience of this page

Locale

The locale of the audience of this page

City

City of page audience

Country

Country of page audience

Page Referral

List of pages from which this page has been referred to

Page Like/Unlike Sources

Sources of pages for likes/unlikes.

For likes it can be Ads, News Feed, Page Suggestions, Restored Likes from Reactivated Accounts, Search, Your Page

For unlikes it can be Deactivated or Memorialised Account Removals, Other, Suspicious Account Removals, Unlikes from Page, Posts, or News Feed, Unlikes from Search

Reviews

Reviews left on the Facebook page

Measures

The following measures are available for Facebook Insights

Measure

Definition

Page Stories

The number of stories created about your Page (Stories).

Lifetime Page Likes

Total Page likes acquired on a given Page

Page Story Tellers

The number of people talking about your Page's stories

Total Message Connections

The number of people your business can send messages to.

This metric shows the number of people who have ever sent a message to your business on Messenger, not including people who have blocked or reported your business on Messenger. There may be some constraints on your ability to send messages to connections, such as limitations on how many messages you can send during certain timeframes. This metric also only includes connections made since October 2016, when data became available.

New Message Conversations

Active Message Threads

Daily unique active conversations count.

Blocked Message Conversations

The number of conversations with the Page that have been blocked.

Reported Message Conversations

The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content.

Spam Conversations

The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content. broken down by report type:
SPAM INAPPROPRIATE OTHER

Inappropriate Conversations

The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content. broken down by report type:
SPAM INAPPROPRIATE OTHER

Page Impressions

The number of times any content from your Page or about your Page entered a person's screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more.

Unique Page Impressions

Reach

The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.

Paid Page Impressions

The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad.

Paid Unique Page Impressions

The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad.

Organic Page Impressions

The number of times any content from your Page or about your Page entered a person's screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more.

Organic Unique Page Impressions

The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, stories, check-ins, social information from people who interact with your Page and more.

Page Impressions Viral

The number of times any content from your Page or about your Page entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Unique Page Impressions Viral

The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Page Impressions Non-Viral

The number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Unique Page Impressions Non-Viral

The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Page Engaged Users

The number of people who engaged with your Page. Engagement includes any click

Page Consumptions

The number of times people clicked on any of your content.

Unique Page Consumptions

The number of people who clicked on any of your content.

Page Check-In Places

The number of times people checked into a place.

Unique Page Check-In Places

The number of times people checked into a place.

Mobile Page Check-In Places

The number of times people checked into a place using mobile phones.

Unique Mobile Page Check-In Places

The number of people who checked into a place using mobile phones.

Page Negative Feedback

The number of times people took a negative action (e.g., un-liked or hid a post).

Unique Page Negative Feedback

The number of people who took a negative action (e.g., un-liked or hid a post).

Page Fans Online Per Day

The number of your fans who saw any posts on Facebook on a given day.

Ratings

Ratings given to the Facebook page

Page Fans

The total number of people who have liked your Page.

Likes

The number of likes on the Facebook posts

Comments

The number of comments on the Facebook posts

Shares

The number of shares on the Facebook posts

New Page Fans

The number of new people who have liked your Page in the given time period

New Unique Page Fans

The unique number of new people who have liked your Page in the given time period

New Page Fans Removed

Number of unlikes of your Page in the given time period

New Unique Page Fans Removed

Unique number of people who have unliked of your Page in the given time period

Paid Page Fans

The number of new people who have liked your Page through a paid activity

Unpaid Page Fans

The number of new people who have liked your Page through an unpaid activity

Total Page Fans

The number of new people who have liked your Page

Page Views

The number of times a Page's profile has been viewed by logged in and logged out people.

Logged In Page views

The number of times a Page's profile has been viewed by people logged in to Facebook.

Logged In Unique Page Views

The number of people logged in to Facebook who have viewed the Page profile.

Logged Out Page Views

The number of times a Page's profile has been viewed by people not logged in to Facebook.

No Of Referrals

Top referrering external domains sending traffic to your Page.

Page Posts Impressions

The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.

Unique Page Posts Impressions

Post Reach

The number of people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos and more.

Paid Page Posts Impressions

The number of times your Page's posts entered a person's screen through paid distribution such as an ad.

Paid Unique Page Impressions

Paid Post Reach

The number of people who had any of your Page's posts enter their screen through paid distribution such as an ad

Organic Page Posts Impressions

The number of times your Page's posts entered a person's screen through unpaid distribution.

Unique Organic Page Posts Impressions

Organic Post Reach

The number of people your Page's posts entered a person's screen through unpaid distribution.

Page Posts Impressions Viral

The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Unique Page Posts Impressions Viral

The number of people who had any of your Page's posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Page Posts Impressions Non-Viral

The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Unique Page Posts Impressions Non-Viral

The number of people who had any posts by your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Post Impressions

The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.

Unique Post Impressions

The number of people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos and more.

Paid Post Impressions

The number of times your Page's posts entered a person's screen through paid distribution such as an ad.

Unique Paid Post Impressions

The number of people who had any of your Page's posts enter their screen through paid distribution such as an ad

Post Impressions Fan

The number of impressions for your Page post by people who have liked your Page.

Unique Post Impressions Fan

The number of people who have like your Page who saw your Page post.

Paid Post Impressions Fan

The number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story.

Unique Paid Post Impressions Fan

The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story.

Organic Post Impressions

The number of times your Page's posts entered a person's screen through unpaid distribution.

Unique Organic Post Impressions

The number of people who had your Page's post enter their screen through unpaid distribution.

Post Impressions Viral

The number of times your Page's post entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Unique Post Impressions Viral

The number of people who had your Page's post enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Post Impressions Non-Viral

The number of times your Page's post entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Unique Post Impressions Non-Viral

The number of people who had your Page's post enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Post Consumptions

The number of clicks anywhere in your post

Unique Post Consumptions

The unique number of people who clicked anywhere in your post without generating a story.

Post Link Clicks

The number of times people clicked on links in your posts

Post Other Clicks

The number of times people clicked on people’s names in comments, clicks on the like count or clicks on the time.anywhere in your posts

Post Photo Views

The number of times people viewed the photos on your Page or posts

Post Video Plays

The number of times your video started to play

Total Link Clicks

The total number of times people clicked on anywhere in your posts

Total Other Clicks

The total number of times people clicked on people’s names in comments, clicks on the like count or clicks on the time.anywhere in your posts

Total Photo Views

The total number of times people viewed the photos on your Page or posts

Total Video Plays

The total number of times your video started to play

Total Comments on Posts

Total no of comments on posts

Total Shares on Posts

Total. no of shares on posts

Post Engaged Users

The number of people who clicked anywhere in your posts.

Negative Feedback Post

The number of times people took a negative action in your post (e.g. hid it).

Unique Negative Feedback Post

The number of people who took a negative action in your post (e.g., hid it).

Reactions (Like)

Total "like" reactions of a post.

Reactions (Love)

Total "love" reactions of a post.

Reactions (Wow)

Total "wow" reactions of a post.

Reactions (Haha)

Total "haha" reactions of a post.

Reactions (Sorry)

Total "sad" reactions of a post.

Reactions (Anger)

Total "anger" reactions of a post.

Reactions (Total)

Total post reactions by type.

Page Video Views

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Video Post Avg Time Watched

The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos.

Organic Video Post Complete Views

The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

Unique Organic Video Post Complete Views

The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

Paid Video Post Complete Views

The number of times your promoted videos played from the beginning to 95%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.

Unique Paid Video Post Complete Views

The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Video Post Retention Graph

Organic Video Post Views

The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Unique Organic Video Post Views

The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Paid Video Post Views

The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Unique Paid Video Post Views

The number of people who viewed your promoted videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Paid Page Video Views

The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Post Video Length

The length, in milliseconds, of a video post.

Post Video Views

The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post Video Unique Views

The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post Autoplayed Video Views

The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post Clicked To Play Video Views

The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post 10s Video Views

The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post 10s Unique Video Views

The number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Post 10s Autoplayed Video Views

The number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post 10s Clicked to Play Video Views

The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post 10s Organic Video Views

The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post 10s Paid Video Views

The number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Post 10s Sound On Video Views

The number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post Sound on Video Views

The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Post Video View Time

The total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos

Post Video Organic View Time

The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos.

Post AutoPlayed Complete/30s Video Views

The number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

Post Clicked to Play Complete/30s Video Views

The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

Post Completed/30s Organic Video Views

The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

Post Completed/30s Paid Video Views

The number of times your promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.

Post Completed/30s Video Views Unique

The number of people who viewed your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Organic Page Video Views

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Autoplayed Page Video Views

The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Click To Play Page Video Views

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Unique Page Video Views

The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Repeat Page Video Views

The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds

Page Video Views(Complete/Min 30s)

The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Paid Page Video Views(Complete/Min 30s)

The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Organic Page Video Views(Complete/Min 30s)

The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Autoplayed Page Video Views(Complete/Min 30s)

The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Click To Play Page Video Views(Complete/Min 30s)

The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Unique Page Video Views(Complete/Min 30s)

The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Page Video Repeat Views(Complete/Min 30s)

The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.

All Posts

Total number of posts (all posts)

Page Posts

Total number of page posts

Published Posts

Total number of published posts

Ads Posts

Total number of ads posts

Visitor Posts

Total number of visitor posts

Scheduled Posts

Total number of scheduled posts

Total Offer Posts

Total number of offer posts

Total Share Posts

Total number of share posts

Total Event Posts

Total number of event posts

Total Album Posts

Total number of album posts

Total Link Posts

Total number of linked posts

Total Status Posts

Total number of status posts

Total Photo Posts

Total number of photo posts

Total Video Posts

Total number of video posts

Page Post Engagements

The number of times people have engaged with your posts through likes, comments and shares and more.

Page Video Views(Complete/Min 10s)

The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Paid Page Video Views(Complete/Min 10s)

The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

Organic Page Video Views(Complete/Min 10s)

The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Autoplayed Page Video Views(Complete/Min 10s)

The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Click To Play Page Video Views(Complete/Min 10s)

The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Unique Page Video Views(Complete/Min 10s)

The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

Page Video Repeat Views(Complete/Min 10s)

The number of times your Page's videos replayed for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.

Video View Time

The total time, in milliseconds, people viewed your Page's video.

Total Posts Served Organic Impressions

The number of people who were served your Page's posts in their News Feed whether it entered their screen or not. Posts include statuses, photos, links, videos and more.

Post Activities

The number of stories generated about your Page post ('Stories').

Unique Post Activities

The number of people who created a story about your Page post ('People Talking About This' / PTAT).

Post Engaged Fans

People who have liked your Page and engaged with your post.

Post Fan Reach

The number of people who saw your Page post because they've liked your Page (Unique Users)

Total Like Reactions

Daily total post "like" reactions of a page.

Total Love Reactions

Daily total post "love" reactions of a page.

Total Wow Reactions

Daily total post "wow" reactions of a page.

Total Haha Reactions

Daily total post "haha" reactions of a page.

Total Sorry Reaction

Daily total post "sorry" reactions of a page.

Total Anger Reactions

Daily total post "anger" reactions of a page.

Total Reactions

Daily total post reactions of a page.

Action button clicks

The number of clicks on your Page's contact info and call-to-action button.

Phone number clicks

Number of people who logged in to Facebook and clicked the Call Now button.

Get Directions clicks

Number of people who logged in to Facebook and clicked the Get Directions button.

Website Clicks

Number of people who logged in to Facebook and clicked the goto website CTA button.

Unique Likes

The unique number of people who have liked your Page.

Unique Unlikes

The unique number of people who have unliked liked your Page.

Unlikes

The total number of people who have unliked your Page.

Data Freshness and reporting durations

  • Facebook insights is a live connector

  • Data can only be fetched over a window of 365 days. If the difference between start date and end date is greater than 365 days, we cannot fetch that data

FAQ

Q: The data that I see in Facebook Pages is not matching with what I see in ReportGarden

A: Follow the steps below to ensure that the right settings are selected

  • Ensure that the right date range is selected

  • Ensure that the right metrics are selected

  • Check for any filters

Q: How do I show Reach in Facebook Pages?

A: The following metrics can be used to show the reach of the facebook page / facebook posts

  • Page Reach - Unique Page Impressions

  • Paid Page Reach - Paid Unique Page Impressions

  • Organic Page Reach - Organic Unique Page Impressions

  • Page Post Reach - Unique Page Post Impressions

  • Paid Post Reach - Paid Unique Page Impressions

  • Organic Post Reach - Organic Unique Page Impressions

Q: Total reach is not equal to paid reach + organic reach

A: Total reach might not always exactly equal the sum of the organic and paid reach metrics. This is because the unique impressions insight values are calculated independently and is a limitation from Facebook's API. ReportGarden shows the data as returned by Facebook's API and currently there is no work around.

Q: All my posts are not showing up in the given duration

A: To ensure that the posts are displayed, do the following checks

  • Ensure that the post is not a private post or the post has been deleted. Deleted posts and posts with private settings cannot be pulled via the API

  • Firstly, ensure that the right date range is selected.

  • Ensure that the created date/time of the post falls in the selected date range. If the post has been created before/after the start_date/end_date respectively, the post will not be shown in the results

  • Go to the advanced tab and ensure that the no of rows to show is sufficiently large to display all the results in the given time period

  • Ensure that the right post kind is selected. All posts should cover it. Also check if you have the right permissions to show visitor posts, scheduled posts, etc

Q: I'm unable to see data for age, gender and other demographic dimensions

A: Facebook needs to have a certain threshold of page impressions to show data for age/gender. Try increasing the date range to 6 months or 1 year to get the data.

Q: How do I show only the promoted posts data?

A: Promoted posts data can easily be filtered and shown by using the following filter in the advanced tab

Paid Impressions > 0

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